Look – I’ll be honest with you. Running a marketing agency right now? Feels like juggling chainsaws on a tightrope… during a hurricane.
You’ve got clients piling on last-minute requests, your team’s hitting burnout, and the tech landscape is changing faster than your morning coffee gets cold. And somewhere in the middle of that chaos, you’re supposed to deliver personalized, high-converting campaigns that don’t cost an arm and a leg to produce.
Yeah. Been there.
That’s exactly where the Jobs to be Done marketing framework steps in and hands you a map, a flashlight, and a jetpack.
Let’s talk about how using JTBD (and yeah, I’m gonna drop in some JTBD examples too) helped me go from feeling like I was drowning in deliverables… to leading a smarter, leaner, AI-powered agency that actually breathes.
First – What the Heck Is Jobs to Be Done Marketing?
Think of it like this:
Most agencies sell based on features. “Look at this package! You get 12 social media posts, 3 blog articles, a cool content calendar, and a sparkly PDF report.”
Neat.
But your client? They don’t care about features. They care about what job they’re hiring you to do.
That’s Jobs to be Done marketing in a nutshell. It asks: What is your client really trying to get done in their life or business? And how do you become the best damn solution for that job?
Once I made that shift, things started to click.
Because JTBD isn’t about showing off everything you can do. It’s about being the obvious choice for the one thing your client needs done-right now.
Enter: Alex – The JTBD for Agencies Poster Child
Let me introduce you to someone.
His name’s Alex.
He’s a budget-conscious agency owner who’s trying to keep his business profitable without working himself (or his team) into the ground. He’s smart, resourceful, and constantly looking for new ways to get better results for his clients without jacking up his costs.
Sound familiar?
Alex isn’t chasing shiny objects. He’s chasing outcomes.
And that’s why M1-Project.com exists-to help people like Alex nail the job he’s already trying to get done: “Help me integrate affordable, efficient, high-performing AI tools like Elsa into my agency’s workflow so I can deliver better services without burning out.”
Boom.
This isn’t just about “using AI” because it’s trendy. This is JTBD in action. It’s about helping Alex:
- Cut operational costs.
- Automate the boring, repetitive stuff.
- Customize strategies for different clients.
- Stay competitive without hiring ten more people.
All while making him look like a damn tech wizard in front of his clients.
My Wake-Up Moment (AKA When JTBD Slapped Me in the Face)
I didn’t always get it.
I used to chase tactics. Facebook ads one week. SEO pivots the next. AI tools that sat in folders unused.
Until I hit a wall. My team was exhausted. I was answering emails at 2AM. We were losing deals to “more innovative” competitors.
One night-true story-I typed into Google: “AI tools for marketing agencies that don’t suck.”
Guess what I found?
A whole ecosystem of smart solutions designed not for giant corporations… but for people like me. Agency folks wearing ten hats, trying to build something that doesn’t collapse under its own weight.
Elsa was one of them.
And the moment I stopped asking “What features does it have?” and started asking “What job does it help me do?”-that’s when everything changed.
Real JTBD Examples in the Wild
Let me give it to you straight.
When I started using Elsa through M1-Project.com, here’s what actually happened:
Job #1: Automate the annoying stuff.
I plugged Elsa into our content creation and audience research process. What used to take 6 hours now takes 90 minutes. That alone felt like a cheat code.
Job #2: Stay affordable, but deliver better.
I didn’t have to hire another strategist to take on new clients. Elsa’s smart segmentation tools helped my team handle more accounts without burnout.
Job #3: Look like a genius to clients.
Our campaigns became sharper, more personalized, and-here’s the kicker-clients noticed. “You guys are really stepping it up,” one said. Music to my ears.
That’s JTBD. Not features. Not fluff. Just real jobs being done.
Why This Isn’t Just Another Framework
Look, I get it.
Every week there’s a new “system” or “blueprint” or “growth model” screaming for your attention.
But here’s the thing:
JTBD for agencies isn’t another marketing gimmick. It’s a way of thinking that keeps your strategy grounded in what your clients actually want. And when you pair that thinking with a tool like Elsa, everything snaps into place.
Suddenly you’re not guessing what campaign might work-you’re delivering what’s already needed.
It’s like being handed the answer key before the test.
Customer-Centric Marketing Strategy (Without Losing Your Mind)
When you anchor your services in Jobs to Be Done, you stop building offers based on guesswork and start crafting them based on truth.
Client’s struggling with keeping leads engaged? That’s a job.
Client wants more revenue without touching the ad budget? Another job.
Client hates tech but wants automation? That’s a job too.
The JTBD framework AI approach, especially when plugged into something like Elsa builder, helps you connect these dots fast. It shows you exactly where to intervene, what to tweak, and how to package your services so they hit like a freight train (in a good way).
But What About the Skeptics?
Good question.
There was a moment-early on-where I thought, “Is this AI stuff really gonna get it? Will it sound like me? Will it mess up my vibe?”
But here’s the twist: Elsa didn’t replace the human touch. It enhanced it.
And the kicker? It’s built for marketers. Not coders. Not engineers. Us. The people trying to get sh*t done, stay profitable, and deliver campaigns that don’t just look good but actually move the needle.
Final Word (AKA The Call to Action You Knew Was Coming)
If you’re tired of doing all the things and still feeling behind…
If you’re sick of generic tools that promise the world and then break your workflow…
If you want to feel in control of your agency’s tech stack and future…
Then do what I did. Step into the JTBD mindset. Plug Elsa into your world. And start knocking out the real jobs your clients are paying you for.
