Two Event Entitlements Included in Multiyear Deal, Partnership Expansion with Hitachi Energy
By Joe Chandler
Director, Public Relations
South Boston Speedway
SOUTH BOSTON, VA…..Hitachi Energy has expanded its partnership with South Boston Speedway to become the title sponsor of South Boston Speedway’s Late Model Stock Car Division, which will be known as the Hitachi Energy Late Model Stock Car Division starting in 2026.
In addition, Hitachi Energy will sponsor two events at the speedway in both 2026 and 2027 as part of a two-year agreement.
“Hitachi Energy is proud to extend our partnership with South Boston Speedway by sponsoring the Late Model Stock Car Division for the next two years, along with two marquee events,” said Ryland Clark, Senior Corporate Real Estate Facility & Capital Projects Manager for Hitachi Energy.
“South Boston Speedway is a cornerstone of our community, and we’re excited to support the drivers, fans, and families who make this place so special. Investing in local traditions like SoBo strengthens the connection between our team, our neighbors, and the future of Halifax County.”
Hitachi Energy has played a big role at South Boston Speedway including its sponsorship of the lucrative Championship Loyalty Bonus Program which provided awards for eligible drivers in South Boston Speedway’s NASCAR-sanctioned racing divisions.
In addition, South Boston Speedway and Hitachi Energy partnered to collect donations of non-perishable food items to be donated to the Feed Halifax organization at the track’s CARS Tour event in September. Each non-perishable item donated earned a fan one chance at being chosen to wave the green flag for the start of one of the two late model features that night. The Feed Halifax organization set up a trailer at the speedway during the event to collect donations.
South Boston Speedway and Hitachi Energy will revisit the Feed Halifax initiative for 2026.
“We are very appreciative of Hitachi Energy’s partnership with the speedway,” said South Boston Speedway General Manager Brandon Brown, “and are excited about Hitachi Energy extending its partnership to include becoming the title sponsor of our Late Model Stock Car Division and sponsoring two of our events for the next two years.
“Hitachi Energy is a tremendous supporter of the South Boston-Halifax County community through its partnerships with community events and its donations and assistance to community organizations and schools. We thank Hitachi Energy for its support and bringing a new level of excitement and interest in racing at South Boston Speedway for competitors and fans alike.”
The Late Model Stock Car Division is South Boston Speedway’s featured racing division, with the upcoming 2026 season being the 43rd year of the division being the track’s feature division. There have been 103 different winners in 757 NASCAR-sanctioned Late Model Stock Car Division races at South Boston Speedway.
One of the closest championship points battle in the track’s history was waged in the Late Model Stock Car Division this season, with Peyton Sellers of Danville, Virginia winning a record eighth South Boston Speedway title by a narrow two-point margin over Trevor Ward of Winston-Salem, North Carolina. Sellers broke the previous record of seven South Boston Speedway titles held by David Blankenship of Mosely, Virginia which had stood for 27 years.
South Boston Speedway will open its 2026 season on Saturday afternoon, March 21, with one of the biggest events of the season, the SMART Modified Tour’s King of the Modifieds event. The track’s Late Model Stock Car Division competitors will be in action as well.
The first event of the season to feature all four of the track’s regular NASCAR-sanctioned racing divisions will be on Saturday afternoon, April 4.
South Boston Speedway’s 2026 season schedule can be found on the speedway’s website, www.southbostonspeedway.com. Additional information about South Boston Speedway is available on the speedway’s website and through the track’s social media channels. Information may also be obtained by calling the speedway at 434-572-4947 or toll free at 1-877-440-1540 during regular business hours.
