Interstate Batteries High Limit Racing To Kick Off Partnership in Season-Opening Blackjack Bash March 12-14 at Las Vegas Motor Speedway
DALLAS and AUSTIN, Texas (Feb. 11, 2026) – After dipping its toes into the sprint car waters the last two seasons by sponsoring drivers McKenna Haase, Christopher Bell and Daryn Pittman in a handful of High Limit Racing events, Interstate Batteries has gone all in on the national sprint car scene by becoming the title sponsor of the elite 410 winged sprint car series through an agreement with FloSports, which streams High Limit Racing exclusively on FloRacing.
Interstate Batteries High Limit Racing kicks off its multiyear partnership in the season-opening SugarBee® Blackjack Bash March 12-14 at the Las Vegas Motor Speedway Dirt Track. The date provides Interstate Batteries with a massive weekend platform, as the leading replacement battery brand in the United States will also serve as the primary partner of the No. 20 Toyota Camry XSE that Bell will race for Joe Gibbs Racing in the March 15 NASCAR Cup Series race at Las Vegas’ 1.5-mile oval.
“Motorsports has always been a strong outlet for Interstate Batteries to connect with our customers, and High Limit Racing has quickly established itself. It delivers an authentic setting where reliability is not optional, reflective of how and where our products are used in demanding environments. It’s why we’re proud to be the title sponsor of sprint car racing’s premier series,” said Lain Hancock, President and CEO, Interstate Batteries.
High Limit Racing is America’s most watched dirt racing series and growing, with 66 racing nights spread across 33 tracks and representation in every U.S. time zone, all streamed live on FloRacing. The 2025 season accounted for 60 million video views on the FloRacing platform and across its social channels.
Interstate Batteries High Limit Racing will get expanded distribution in 2026 through an agreement with FS1, which will simulcast six events, along with select races streamed on the NASCAR Channel and the FloRacing 24/7 FAST Channel available on YouTube, Prime Video and Fubo.
“High Limit Racing has quickly become the standard-bearer for national sprint car racing, and Interstate Batteries joining as title sponsor is a powerful validation of the series’ momentum and an investment in its success,” said Michael Rigsby, GM, FloRacing. “This partnership gives Interstate Batteries access to one of the hottest properties in racing today and a powerful platform that connects directly with fans who live and breathe racing.”
Interstate Batteries’ partnership with High Limit Racing expands the brand’s long history of leveraging motorsports to showcase the performance capabilities of its batteries, which spans automotive, powersports, marine, deep-cycle, specialty and utility. And for the network of Interstate Batteries distributors who service customers with all of their battery needs, more than 85 percent of those dealers are within 75 miles of a High Limit Racing venue.
“One of the most compelling aspects of High Limit Racing is how closely it aligns with our distributor network,” said Ben Facer, SVP Commercial, Interstate Batteries. “This partnership creates meaningful opportunities for local engagement, hospitality and grassroots activation. It allows our distributors to bring the Interstate Batteries brand to life in their own communities while strengthening relationships with the customers they serve every day.”
Now entering its third full season, High Limit Racing continues its national expansion by increasing its number of events, its television coverage and its overall footprint.
“In just three years, High Limit Racing has grown into a national series with a clear focus on professionalism, fan engagement and long-term sustainability for teams and drivers. Our goal has always been to elevate sprint car racing as a true entertainment product that delivers real value to partners,” said Brad Sweet, CEO and co-founder, High Limit Racing.
“Interstate Batteries knows motorsports, they understand and appreciate its fans, and they’re committed to our future. This partnership with Interstate Batteries will take High Limit Racing, and the entire sport of sprint car racing, to new heights.”
Sweet, a six-time national sprint car champion, retired from fulltime sprint car racing at the conclusion of the 2025 season to focus his attention on High Limit Racing, which he co-founded with two-time NASCAR Cup Series champion Kyle Larson. Larson, however, continues to race sprint cars whenever his NASCAR schedule permits, and he is expected to join Interstate Batteries High Limit Racing multiple times in 2026 as he looks to increase his seven-win tally in the series.
“For as long as I’ve been racing, I’ve seen bright green Interstate Batteries racecars. I’ve had a front row seat to their motorsports history, so having Interstate Batteries join High Limit Racing means a lot to me,” Larson said.
“Sprint car racing is the strongest it’s ever been right now. We have more fulltime drivers than ever before, the highest purses in the sport’s history, and a fan base that continues to grow year-over-year. Interstate Batteries recognized all of this and believes we can achieve even more. I’m excited about where this partnership is going to take us.”
To learn more about Interstate Batteries High Limit Racing and its upcoming slate of races, please visit www.HighLimitRacing.com and follow @HighLimitRacing on X, Facebook and Instagram.
Fans are encouraged to watch Interstate Batteries High Limit Racing and more on the updated FloSports Connected TV app, which features enhanced discoverability and streaming capabilities, providing the ultimate viewing experience on Samsung and VIZIO smart TVs, Roku, Apple TV, Amazon Fire TV and Android TV devices. FloSports is also available on the web and for download on mobile devices (iOS and Android) via the FloSports app.
To watch FloRacing and gain access to all Interstate Batteries High Limit Racing events and more than 2,000 races annually, subscribe by visiting www.FloRacing.com/signup.
About Interstate Batteries:
For more than 70 years, Interstate Batteries® has powered people down roads, trails and waterways and businesses to succeed. Best known for its starting, lighting and ignition (SLI) batteries, this product has been under car hoods since 1952, each one backed by the company’s service, quality and value. Interstate All Battery Center® provides portable power in both retail and commercial markets. Headquartered in Dallas, Texas, Interstate Batteries is an industry leader in recycling efforts, as well as a global leader in safe lead handling practices. Guided by a set of common values, the company’s purpose is to glorify God and enrich lives while delivering the most trustworthy source of power to the world. For more information, visit www.InterstateBatteries.com.
About High Limit Racing:
Founded by two-time NASCAR Cup Series champion Kyle Larson and six-time national sprint car series champion Brad Sweet, High Limit Racing is a premier sprint car series in the United States. High Limit Racing’s mission is to improve the sprint car ecosystem and create growth opportunities for drivers, teams and tracks, all while providing highly entertaining, time-efficient events. High Limit Racing events are streamed live on FloRacing. For more information, visit www.HighLimitRacing.com.
About FloSports:
FloSports is a global sports media company committed to spotlighting the sports and athletes traditional media leaves behind. Founded in 2006, the company has become the digital home for die-hard communities in sports – delivering live and on-demand coverage, award-winning original programming, and advanced data solutions to passionate fans worldwide.
Flo’s portfolio spans more than 25 sports and includes the leading destinations for devoted audiences, including motorsports, hockey, wrestling, cycling, Jiu-Jitsu , track & field, cheer, a range of NCAA sports, and more.
Through strategic partnerships with NASCAR, USA Wrestling, Varsity Spirit, High Limit Racing, the American Hockey League (AHL), Tour de France, Wanda Diamond League and 18 NCAA conferences, FloSports streams over 50,000 events annually to a global subscriber base. For more information, please visit: flosports.tv.
