THREE-YEAR PARTNERSHIP INCLUDES 22 PRIMARY RACES ON THE NO. 5 CHEVROLETS
CONCORD, N.C. (June 7, 2011) – Beginning in 2012, Farmers Insurance will be the majority sponsor of the No. 5 Chevrolets fielded by Hendrick Motorsports and driven by 11-time NASCAR Sprint Cup Series race winner Kasey Kahne.
Covering the 2012, 2013 and 2014 racing seasons, the agreement secures primary paint schemes for Farmers Insurance in 22 Sprint Cup Series events annually and prominent brand placement in all non-primary races. A new No. 5 Farmers Insurance Chevrolet car design will be unveiled at a later date.
“Kasey Kahne is a very talented driver and a class act,” said Paul Patsis, president of Enterprise Marketing for Farmers Insurance. “He will represent Farmers well, and we are all so proud to have him driving what will be a successful partnership, both on and off the racetrack.”
In April, Los Angeles-based Farmers Insurance joined Hendrick Motorsports as a five-race primary sponsor of the No. 5 Chevrolets for 2011, debuting with a special paint scheme at the May 21 NASCAR Sprint All-Star Race. Farmers Insurance also is an associate-level sponsor of the No. 5 team this season.
“It’s extremely positive when a company of this caliber sees the value of NASCAR and immediately wants to do more,” said Rick Hendrick, owner of Hendrick Motorsports. “Farmers will have an excellent spokesperson in Kasey, and we’re committed to putting him in a position to win races and championships. Our organization is proud to extend this partnership, and we look forward to a very bright future with everyone at Farmers.”
In addition to his 11 race wins, Kahne has earned 21 pole positions, 51 top-five finishes and 92 top-10s in Sprint Cup competition. Currently in the midst of his eighth full-time season at NASCAR’s elite level, the Enumclaw, Wash., native will join Hendrick Motorsports following the 2011 campaign.
“I’ve had a chance to meet the Farmers people, and they’re doing some exciting new things from a marketing standpoint,” said Kahne, 31, who is signed to drive for Hendrick Motorsports through 2015. “I’m looking forward to being a part of their team and helping grow the Farmers brand. To have this kind of support, and to have it come together so early, is such a boost for all of us.”
In addition to the Hendrick Motorsports relationship, the professional sports properties of Farmers Insurance include naming rights to the planned professional football stadium in Los Angeles, the PGA Tour Farmers Insurance Open at Torrey Pines and the ATP World Tour Farmers Classic held on the campus of UCLA.
ABOUT FARMERS INSURANCE:
Farmers Insurance Group of Companies is the country’s third largest insurer of both personal lines passenger automobile and homeowners insurance, and also provides a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.
Farmers is a trade name and may refer to Farmers Group Inc. or the Farmers Exchanges, as the case may be. Farmers Group Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group Inc. and its subsidiaries.
For more information about Farmers, visit its website at www.farmers.com or at www.Facebook.com/FarmersInsurance.
ABOUT HENDRICK MOTORSPORTS:
Since 1984, Hendrick Motorsports has earned 196 race victories and a record 10 car owner championships in NASCAR’s premier division, the Sprint Cup Series. The organization fields four full-time Chevrolet teams on the Sprint Cup circuit with drivers Mark Martin, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. Headquartered in Concord, N.C., Hendrick Motorsports employs more than 500 people. For more information, please visit www.HendrickMotorsports.com, www.twitter.com/TeamHendrick and www.facebook.com/HendrickMotorsports.
