Turner Sports’ Coverage of NASCAR Summer Series Averages 3.1 U.S. HH Rating, Up 3% vs. 2011
Turner Sports’ coverage of the NASCAR Summer Series averaged a 3.1 U.S. HH rating over the six-race schedule, an increase of three percent when compared with last year’s 2.9 U.S. HH rating. The corresponding average of 5.1 million total viewers is even with last year. For six consecutive weeks, TNT’s NASCAR coverage delivered the highest-rated and most-viewed program of the day on ad-supported cable.
Additional highlights:
TNT’s signature Wide Open coverage of the Coke Zero 400 at Daytona Powered by Coca-Cola, combined with the first-ever simulcast on truTV, generated a 3.8 U.S. HH rating and 6.2 million total viewers to become the highest-rated and most-viewed Daytona 400 since 2008 (3.8 U.S. HH rating and 6.4 million total viewers).
Turner Sports’ Coke Zero 400 telecast (Saturday, July 7) delivered the most-viewed program of the day across all television among households, total viewers and key demos including Adults 18-49, Adults 25-54, Men 18-49 and Men 25-54. TNT’s telecast of the race ranked as basic cable’s No. 1 program of the week among viewers and Adults 25-54.
Source: Nielsen Media Research, Star Trak. Based on live + Same Day data, for date of NASCAR on TNT coverage: 6/10/12 – 7/15/12 vs. 6/12/11 – 7/17/11.
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