Artificial intelligence is no longer a futuristic concept – it has become a practical tool for companies that want to scale efficiently, automate operations, and make better data-driven decisions. Businesses across industries are now investing in intelligent systems to reduce manual workload, uncover insights from data, and stay competitive in rapidly changing markets.
Companies exploring real-world AI adoption often look at proven implementation approaches such as AI solutions, where the focus is placed on measurable business impact rather than experimentation. The key objective is simple: turn raw data and fragmented processes into structured, automated, and scalable systems.
Why Businesses Are Investing in AI
Organizations typically adopt artificial intelligence to solve specific operational bottlenecks. Common drivers include:
excessive manual and repetitive work
slow or inconsistent decision-making
underutilized business data
rising operational costs
the need for scalable customer experiences
When implemented correctly, AI helps companies automate routine workflows, fine-tune operations, and extract meaningful insights from large datasets. According to BeKey, AI technologies can automate complex processes and unlock hidden value in business data, making organizations more productive and competitive.
Key Areas Where AI Delivers Value
Business Process Automation
AI-powered automation reduces human involvement in repetitive tasks such as document processing, classification, support responses, and internal workflows. This improves speed, consistency, and cost efficiency.
Advanced Analytics and Decision Support
Machine learning models analyze historical and real-time data to identify patterns, risks, and growth opportunities. This enables leadership teams to make faster and more informed strategic decisions.
Customer Experience Enhancement
Intelligent chatbots, recommendation systems, and predictive models help companies deliver more personalized and responsive customer interactions across digital channels.
Healthcare and Regulated Industries
BeKey places strong focus on healthcare solutions, where AI is used to improve patient care, streamline clinical workflows, and accelerate research while complying with standards such as HIPAA and ISO.
Typical AI Implementation Approach
Successful AI adoption requires more than just model development. It is a structured process that usually includes:
Identifying business challenges and high-impact use cases
Preparing and systematizing data for AI readiness
Designing the solution architecture
Developing and integrating AI models
Testing in real business conditions
Scaling and continuous optimization
This phased methodology helps reduce risk and ensures that AI initiatives deliver measurable ROI rather than remaining isolated pilots.
Types of AI Solutions Companies Deploy
Modern enterprises typically implement several categories of intelligent systems depending on their goals:
LLM integrations for chatbots, assistants, and content workflows
RAG solutions that connect proprietary data to language models securely
AI orchestration combining multiple models into unified pipelines
Autonomous AI agents that execute defined business tasks
These approaches allow organizations to start with quick wins and gradually move toward more advanced automation.
The Importance of Data Readiness
One of the most critical success factors in AI projects is data quality. Businesses usually need:
customer and behavioral data
transaction records
operational metrics
domain-specific datasets
Proper data structuring and governance significantly improve model accuracy and long-term reliability.
From AI Experiments to Scalable Systems
Many companies today are stuck in the “pilot phase,” where AI proofs of concept never reach production. The difference between experimentation and real business value lies in:
clear business KPIs
production-ready architecture
MLOps and monitoring
continuous model improvement
tight integration with core systems
When these elements are in place, AI becomes a stable growth engine rather than a one-time innovation project.
Artificial intelligence is becoming a foundational layer of modern digital strategy. Companies that approach AI systematically – from data preparation to deployment and scaling – gain measurable improvements in efficiency, decision quality, and operational control. With the right implementation partner and a focus on real business outcomes, AI solutions can deliver sustainable competitive advantage and long-term growth.
Microsoft certifications have become a benchmark for IT excellence. They allow professionals to validate their knowledge and skills across a variety of domains, including cloud computing, data management, cybersecurity, software development, and business applications. Whether you are starting a new career in IT or aiming to enhance your current role, Microsoft certifications provide structured pathways to develop expertise and achieve professional growth.
These certifications are globally recognized and provide practical, hands-on skills along with theoretical knowledge. They equip candidates to solve real-world problems, implement business solutions, and manage IT environments effectively. Professionals who achieve Microsoft certification often gain better career opportunities, higher salaries, and access to international job markets.
Microsoft Certification Levels
Microsoft certifications are categorized into three main levels: Fundamental, Associate, and Expert.
Fundamental Certifications are ideal for beginners, offering a foundational understanding of Microsoft technologies. These include:
Microsoft Certified: Azure Fundamentals
Microsoft Certified: Power Platform Fundamentals
Microsoft Certified: Data Fundamentals (DP-900)
Associate Certifications are suitable for professionals with some hands-on experience. These certifications demonstrate the ability to implement and manage solutions using Microsoft technologies. Examples include:
Microsoft Certified: Azure Administrator Associate
Microsoft Certified: Microsoft 365 Security Administrator Associate
Microsoft Certified: Dynamics 365 Functional Consultant Associate
Expert Certifications are for experienced professionals and focus on designing, implementing, and managing advanced solutions. Examples include:
Microsoft Certified: Azure Solutions Architect Expert
Microsoft Certified: Dynamics 365 Finance and Operations Apps Solution Architect Expert
PrepAway.com Microsoft also offers Specialty Certifications for professionals seeking expertise in niche areas such as security, AI, and advanced data management. These certifications help professionals specialize in high-demand skills.
Benefits of Microsoft Certification
Microsoft certifications offer numerous advantages. They enhance professional credibility, allowing certified candidates to stand out in competitive job markets. Employers often prioritize certified professionals for promotions, leadership roles, and critical projects.
Certifications also improve career flexibility. Professionals can pursue roles across industries, including IT services, finance, healthcare, government, and education. Certified individuals often enjoy higher salaries, better job security, and international career opportunities.
Another advantage is access to Microsoft’s resources and communities. Official learning paths, online modules, virtual labs, and documentation support exam preparation. Additionally, third-party platforms provide practice exams, study guides, and peer forums to connect with other professionals.
Popular Microsoft Certification Exams
Microsoft offers certifications across multiple domains. Some of the most popular and valuable exams include:
DP-900: Microsoft Azure Data Fundamentals: Validates basic data concepts and cloud data services.
AZ-500: Microsoft Azure Security Technologies: Focuses on security controls, identity management, and threat protection in Azure.
Microsoft 365 Certifications: Cover collaboration, productivity, and enterprise solutions.
Power Platform Certifications: Focused on business automation, analytics, and app development.
Azure Certifications: For cloud infrastructure, administration, and solutions architecture.
These exams test both practical skills and theoretical knowledge. Microsoft’s certifications are highly respected globally, making them a strategic choice for IT professionals seeking to advance their careers.
Effective preparation is key to success. Microsoft provides official learning paths, study guides, and virtual labs to prepare candidates for exams. Hands-on experience is crucial, especially for scenario-based questions that test real-world problem-solving abilities.
Using a structured study plan helps candidates stay organized. Breaking topics into manageable sections, tracking progress, and focusing on weaker areas improves efficiency. Practice exams and simulated labs can enhance confidence and readiness. Additionally, joining online communities and forums allows candidates to share strategies, ask questions, and gain insights from peers.
Microsoft certifications open doors to numerous career opportunities. Certified professionals are highly sought after in various industries, including IT services, finance, healthcare, government, and education. Key roles include:
Azure Administrator: Manages cloud resources, identity, and security in Microsoft Azure.
Data Analyst: Implements data solutions, reporting, and visualization using Microsoft tools.
Cloud Solutions Architect: Designs and deploys scalable cloud-based solutions.
Security Administrator: Implements Microsoft 365 and Azure security controls and policies.
Business Applications Consultant: Deploys Microsoft 365, Dynamics 365, and Power Platform solutions.
Certified professionals often enjoy higher salaries, global work opportunities, and promotions to senior roles. Microsoft certifications also increase credibility and provide long-term career growth potential.
Frequently Asked Questions (FAQ)
Q1: How long are Microsoft certifications valid? Fundamental certifications are valid for one year, while Associate and Expert certifications are valid for two years. Candidates are encouraged to stay current with technology updates and renew certifications as required.
Q2: Do I need prior experience to take Microsoft exams? Fundamental certifications require little or no prior experience. Associate and Expert certifications assume hands-on knowledge and practical experience. Specialty certifications may require expertise in specific domains.
Q3: Can I prepare for Microsoft certification exams online? Yes, Microsoft provides online learning paths, virtual labs, study guides, and practice exams. Third-party platforms complement these resources with additional guides and test simulations.
Q4: Are Microsoft certifications recognized internationally? Yes, Microsoft certifications are recognized worldwide and highly respected by employers in multiple industries.
Q5: How many attempts can I take for a Microsoft exam? Multiple attempts are allowed. Microsoft recommends thorough preparation before retaking an exam, with a mandatory waiting period between attempts.
Conclusion
Microsoft certifications are a critical asset for IT professionals seeking to validate their skills, increase career opportunities, and gain global recognition. Covering fundamental, associate, expert, and specialty levels, Microsoft certifications provide a structured path from beginner to expert. Proper preparation using official resources, hands-on labs, and third-party platforms is essential for exam success. Certified professionals gain credibility, higher earning potential, global opportunities, and access to advanced IT roles. Whether your focus is cloud computing, data, security, or business applications, Microsoft certifications provide a structured and recognized pathway to professional growth.
$10 Minimum Deposit Casinos for Australian Players
For players seeking controlled spending and flexible access, a low deposit casino $10 Australia option provides a practical entry point into real-money gaming. These platforms allow users to fund accounts with modest amounts while still accessing full casino features. A $10 min deposit casino Australia model supports responsible bankroll management and reduces financial exposure. This guide examines how such casinos operate, what benefits they offer, and which factors players should review before registering.
$10 Min Deposit Casino Australia – How Low Deposit Casinos Work
A $10 min deposit casino Australia platform allows players to fund their accounts with a relatively small amount while still accessing real-money gameplay. The operational model mirrors that of traditional online casinos, including account registration, identity verification, secure payment processing, and access to a full catalogue of games. The primary distinction lies in the lower financial entry point, which reduces the initial commitment required to begin playing.
After creating an account and confirming personal details, players can deposit $10 using supported payment methods such as debit cards, PayID, or digital wallets. Once the funds are credited, users may wager on pokies, table games, or live dealer titles, depending on platform availability. Despite the modest deposit threshold, core features typically remain unchanged. Players can still claim welcome bonuses, participate in loyalty programs, and access mobile-optimized gaming environments.
Low deposit casinos are particularly attractive to cautious or budget-conscious players. A smaller bankroll encourages disciplined wagering and strategic bet sizing. It also allows new users to evaluate software providers, payout speed, and customer support responsiveness before committing larger amounts.
However, minimum withdrawal limits often exceed the deposit value, meaning players must accumulate sufficient winnings before cashing out. Additionally, wagering requirements attached to bonuses may influence how quickly funds can be withdrawn. Understanding the interaction between deposit size, bet selection, and volatility is essential for realistic expectation management and sustainable gameplay.
Low financial entry point – start playing with as little as $10.
Full game access – pokies, table games, and live dealer titles available.
Bonus eligibility – welcome and reload promotions often apply.
Higher withdrawal minimums – cashout thresholds may exceed deposit amount.
Responsible bankroll control – encourages measured wagering strategies.
Standard verification procedures – identity checks required before withdrawals.
Best Low Deposit Online Casinos in Australia Compared
When comparing platforms, the best $10 deposit casino Australia options distinguish themselves through transparency, security, and operational consistency. While numerous operators advertise low minimum deposits, not all provide equal value. Licensing credibility, encryption standards, and clearly published terms should be primary evaluation criteria.
Banking efficiency is another critical differentiator. Some casinos process withdrawals within 24–48 hours, while others may require longer internal review periods. The availability of instant deposit systems and low transaction fees further enhances usability for small-value players.
Game variety also plays a role. Leading low deposit casinos offer extensive pokies libraries alongside table games and live dealer sections. Mobile compatibility is equally important, as many Australian players prefer smartphone access. Platforms optimized for iOS and Android devices typically deliver smoother performance and faster loading times.
Promotional structures require careful review. A casino may offer a generous bonus percentage, yet impose high wagering multipliers that reduce practical benefit. Clear disclosure of turnover requirements, contribution rates, and withdrawal caps indicates professional management.
A comprehensive comparison should therefore consider deposit flexibility, bonus transparency, payout speed, customer support availability, and overall user experience. The strongest platforms combine affordability with operational integrity, enabling players to enjoy low-risk entry without sacrificing functionality or security.
Bonuses Available at $10 Min Deposit Casino Australia
Promotional incentives remain accessible even at modest funding levels. A low deposit casino commonly structures bonuses proportionally, meaning rewards are calculated as a percentage of the deposited amount. For example, a 100% match on a $10 deposit provides an additional $10 in bonus funds. Although the overall value is smaller compared to high-roller packages, these incentives still extend gameplay and increase wagering flexibility.
Free spins are another frequent component of low deposit promotions. Instead of large bonus balances, players may receive a fixed number of spins on selected pokies. Any winnings derived from these spins are typically subject to wagering requirements. Cashback offers, while less common at the $10 level, may return a percentage of net losses within a defined period, providing limited downside protection.
Ongoing rewards also play a role. Many platforms offer reload bonuses or loyalty point accumulation regardless of deposit size. This means even smaller contributions can generate long-term value through tier-based programs or recurring promotional campaigns.
However, bonus viability depends heavily on wagering multipliers and contribution rates. High turnover requirements can disproportionately affect small deposits, making completion more challenging. Players should carefully examine expiry periods, maximum bet limits, and eligible games before activation. Transparent promotional terms demonstrate operational professionalism and allow users to assess whether the bonus genuinely enhances their $10 bankroll rather than creating unrealistic expectations.
Percentage match bonus – 50%–100% match on A$10 deposits.
Free spins packages – Fixed spins on selected pokies.
Cashback offers – partial refund on net losses.
Reload bonuses – ongoing deposit matches after first deposit.
Loyalty points – tier-based rewards earned from wagering.
No deposit add-ons – occasional small free credit campaigns.
Time-limited promotions – weekend or event-based incentives.
Payment Methods for $10 Minimum Deposit Online Casino Australia
An Australian casino with $10 minimum deposit typically supports payment solutions designed for low-value transactions. Debit cards, PayID transfers, online banking systems, and selected digital wallets are commonly available. These methods allow players to deposit modest amounts without exceeding personal budget limits. Instant processing is especially beneficial, as funds are credited immediately, enabling uninterrupted gameplay.
Withdrawal policies, however, require closer attention. While deposits may process instantly, payout approval can involve internal review and identity verification. Minimum withdrawal thresholds often exceed the initial $10 deposit, meaning players must accumulate sufficient winnings before requesting a payout. Confirming these thresholds in advance prevents misunderstandings later.
Transaction fees are another important consideration. Although many casinos advertise free deposits, certain banking providers may impose small service charges. Reviewing fee structures and currency conversion policies ensures financial clarity.
Security remains fundamental. Reputable operators implement SSL encryption to protect financial data and require identity verification in compliance with regulatory standards. These measures safeguard transactions and reduce fraud risk. Efficient, transparent banking systems reflect overall platform reliability and contribute significantly to a positive user experience for low deposit players.
Payment method
Deposit speed
Withdrawal speed
Typical min deposit
Typical min withdrawal
Notes
Debit Card (Visa/Mastercard)
Instant
1–3 business days
A$10
A$20–A$50
Widely accepted; may require card verification
PayID
Instant
0–24 hours
A$10
A$20–A$50
Fast online banking transfer
Bank transfer
1–2 business days
1–3 business days
A$10
A$20–A$50
Reliable but slower processing
Digital wallet (e.g., Skrill)
Instant
0–24 hours
A$10
A$20–A$50
Quick withdrawals; identity verification required
Cryptocurrency (where available)
Minutes
Minutes–1 hour
A$10 equivalent
Varies
Subject to network fees and volatility
Wagering Requirements & Withdrawal Limits at Low Deposit Casinos
Wagering conditions apply even at a $10 minimum deposit online casino Australia. When bonuses are claimed, players must meet specific turnover requirements before withdrawing associated winnings. Multipliers typically range from moderate to high, depending on the promotion.
Withdrawal limits are equally important. Minimum payout thresholds often exceed the deposit amount, requiring players to accumulate sufficient winnings before requesting funds. Maximum bet restrictions during bonus play may also apply.
Understanding these parameters allows players to calculate realistic risk exposure. Smaller deposits demand disciplined bankroll management, especially when wagering requirements are involved. Reviewing contribution percentages and expiry timelines prevents unexpected forfeiture of bonus-related winnings.
Are $10 Min Deposit Casino Australia Platforms Worth It?
A $10 min deposit casino Australia platform can be highly practical for players seeking affordability and controlled spending. Lower entry costs reduce financial exposure while still providing access to full casino functionality. Users can explore pokies, table games, and live dealer titles without committing substantial funds, making this structure particularly attractive to beginners or cautious players testing and reliability. It also enables individuals to assess payment speed, platform usability, and customer support responsiveness before increasing their deposit level.
However, smaller deposits inevitably limit bankroll flexibility. With only A$10 available, bet sizing must be carefully managed to avoid rapid balance depletion. High-volatility pokies, while potentially offering larger payouts, can exhaust limited funds quickly. Additionally, if a welcome bonus is attached, wagering requirements may significantly exceed the deposit amount, making completion challenging within the available balance. Minimum withdrawal thresholds may also surpass the original deposit, requiring players to generate sufficient winnings before cashing out becomes possible.
From a strategic standpoint, these platforms are most effective when approached with realistic expectations. They are not designed for high-profit ambitions but rather for gradual engagement and low-risk entertainment. Players who prioritize disciplined bankroll management and moderate bet levels may find the experience balanced and sustainable.
Ultimately, whether a low deposit casino is worthwhile depends on personal objectives. For experimentation, affordability, and responsible gameplay, A$10 entry platforms offer practical value. For aggressive profit strategies, higher deposit tiers may provide greater flexibility and earning potential.
NASCAR revealed the penalty report following this past weekend’s O’Reilly Auto Parts Series and Cup Series doubleheader features at Las Vegas Motor Speedway between March 14-15.
Per the March 18 report, the only team penalized across both series was Big Machine Racing’s No. 48 Chevrolet Camaro, driven by Patrick Staropoli and competing in the O’Reilly division. During the Las Vegas event this past Saturday, March 14, Staropoli’s entry had ballast that fell out of his entry. The fallen ballast violated Sections 10.5.2.5 B & E, pertaining to Safety Violations of the NASCAR rule book.
As a result, Big Machine Racing crew chief Patrick Donahue, car chief Dillon Bassett and engineer Morgan Olsen have been barred from participating in the upcoming four O’Reilly events, beginning this Saturday at Darlington Raceway. The trio’s suspensions will also include Martinsville Speedway (March 28), Rockingham Speedway (April 4) and Bristol Motor Speedway (April 11). No additional penalties involving points or fines were levied against Staropoli and Big Machine Racing.
Staropoli, who is campaigning in his first full-time stint in the O’Reilly division with Big Machine Racing, finished in 21st place during the Las Vegas event. He is currently ranked in 16th place in the driver’s standings and trails the top-12 cutline to make the Chase by 23 points.
At the conclusion of this past Sunday’s Cup event at Las Vegas, the No. 20 Joe Gibbs Racing Toyota Camry XSE entry piloted by Christopher Bell and the No. 43 Legacy Motor Club Toyota Camry XSE entry piloted by Erik Jones were both taken to the NASCAR R&D Center for further evaluation, but have cleared.
The NASCAR O’Reilly Auto Parts Series and Cup Series divisions return to action, along with the Craftsman Truck Series division, this upcoming weekend at Darlington Raceway. The Truck Series commences the triple-header action at Darlington with the Buckle Up South Carolina 200 that will occur on Friday, March 20, at 7:30 p.m. ET on FS1, NASCAR Racing Network and SiriusXM.
The O’Reilly Auto Parts Series races at Darlington on Saturday, March 21, at 5:30 p.m. ET on the CW Network, MRN Radio and SiriusXM for the Sport Clips Haircuts VFW Help a Hero 200. The Cup Series caps off the weekend with the Goodyear 400 on Sunday, March 22, at 3 p.m. ET on FS1, MRN, SiriusXM and HBO MAX.
AJ Allmendinger will be driving Kaulig Racing’s No. 10 RAM 1500 entry for the upcoming NASCAR Craftsman Truck Series event at Darlington Raceway on Friday, March 20.
The announcement was made on Kaulig Racing’s social media page on March 18. It also occurred a day after Daniel Dye, the original full-time competitor of Kaulig’s No. 10 entry, was indefinitely suspended by both NASCAR and Kaulig. Dye’s suspension was due to the driver making homophobic comments and mockery towards NTT IndyCar Series competitor David Malukas during a recent live stream on Whatnot, a live-stream platform where users sell items and host online video auctions.
As part of his suspension, Dye will undergo NASCAR’s sensitivity training before he can be considered for reinstatement. Following his suspension, Dye, who is ranked in 13th place in the Truck driver’s standings, issued an apology through his social media page.
With Dye suspended, Allmendinger will be pulling double-duty efforts this upcoming weekend at Darlington by competing in Dye’s No. 10 RAM entry in the Truck division alongside Allmendinger’s No. 16 Chevrolet Camaro ZL1 entry in the Cup division, the latter of which will occur on Sunday, March 22.
To date, Allmendinger has 14 career starts in the Truck division, with his latest start occurring at Watkins Glen International in August 2021. He recorded two top-five results and three top-10 results, with his best result being a runner-up result at Charlotte Motor Speedway in May 2007. This Friday night’s event at Darlington is scheduled to mark Allmendinger’s first series start at Darlington.
In 15 Cup starts at Darlington, Allmendinger holds an approximate average finishing result of 23.07. He achieved his highest-finishing result at the track this past September by placing in fifth place. Allmendinger has also made six O’Reilly Auto Parts Series starts at Darlington. He holds an approximate average-finishing result of 17.67, two top-10 results and a best on-track result of third place that occurred in September 2022.
Allmendinger, who is campaigning as a full-time Cup Series competitor for Kaulig, is currently ranked in 18th place in the 2026 driver standings. He is tied with Shane van Gisbergen and Daniel Suarez for the 16th and final transfer spot to make the Chase with 21 regular-season events remaining.
AJ Allmendinger’s one-race return to the NASCAR Craftsman Truck Series division for Kaulig Racing at Darlington Raceway is scheduled to occur this Friday, March 20, for the Buckle Up South Carolina 200. The event’s broadcast is slated to commence at 7:30 p.m. ET on FS1, NASCAR Racing Network and SiriusXM.
Darlington Raceway Sunday, March 22 1.366-Mile Egg-Shaped Oval 3 p.m. ET Location: Darlington, South Carolina TV: Fox Event: NASCAR Cup Series race (6 of 36) RADIO: SiriusXM
5 KYLE LARSON Age: 33 (July 31, 1992) Hometown: Elk Grove, California Last Week: 7th (Las Vegas) Crew Chief: Cliff Daniels Standings: T-7
Kyle Larson and the No. 5 HENDRICKCARS.COM team led 62 laps en route to a seventh-place finish at Las Vegas Motor Speedway last Sunday. The result marked their third consecutive top-10 finish of the season.
Larson has finished in the top three in six of his 16 NASCAR Cup Series starts at Darlington Raceway, including a win in the fall of 2023. He has led laps in all but four of those races and has led 394 of the 1,050 total laps run at Darlington in the Next Gen car, most of any driver.
The defending Cup Series champion has won six stages at Darlington, second most among all drivers.
Larson will fill in for Alex Bowman in the NASCAR O’Reilly Series race Saturday at Darlington, driving the No. 88 HENDRICKCARS.COM Chevrolet for JR Motorsports for the second straight week. Last weekend at Las Vegas, Larson put the ride in victory lane.
Last weekend, Chase Elliott earned his best finish of the 2026 NASCAR Cup Series season, placing second at Las Vegas Motor Speedway.
Elliott’s average finish of 9.4 is his best through five races of any season since 2017 and ranks third best among his competitors. He is one of five drivers to finish on the lead lap in every race this season.
In 2026, the Dawsonville, Georgia, native has spent the eighth-most laps inside the top 10.
This weekend, the series heads to Darlington Raceway, where Elliott has a best finish of third (spring 2023). He has four finishes of eighth or better in his last eight Darlington Cup Series races.
In this race last spring, the 30-year-old driver earned an eighth-place finish.
24 WILLIAM BYRON Age: 28 (Nov. 29, 1997) Hometown: Charlotte, North Carolina Last Week: 3rd (Las Vegas) Crew Chief: Rudy Fugle Standings: T-7
No. 24 RAPTOR Chevrolet
At Las Vegas Motor Speedway last week, William Byron scored a stage two win and led 26 laps before recording a season-best third-place result.
Byron has scored 35 stage points through five NASCAR Cup Series events in 2026, the sixth most. He also has an average running position of 10.03, which ranks third, and has a sixth-best average finish of 12.6. The 28-year-old has run the fifth-most laps in the top five (412) and the second-most laps in the top 10 (818).
In four of the last five seasons, Byron was the first driver to visit victory lane for Hendrick Motorsports. His teammate Kyle Larson scored the first win of the year in 2022.
The Charlotte, North Carolina, native has two pole awards, one win (spring 2023), four stage wins (third best) and five top-five finishes (tied for second-best personally) in 15 career Cup Series starts at Darlington Raceway.
In last year’s spring race at Darlington, Byron won the first two stages and led 243 laps before a green-flag pit cycle relegated him to a runner-up result. That was the third-most laps that Byron has led in a single race in his Cup career. It was also the sixth most led from the start of any event in the modern era and the most in track history.
In the Next Gen era at Darlington, Byron has led the third-most laps (328), run the most laps in the top five (1,489) and the second most in the top 10 (2,101). Byron has finished eighth or better in five of the last seven races at the egg-shaped oval.
Alex Bowman, driver of the No. 48 Ally Chevrolet for Hendrick Motorsports, will not compete in this weekend’s NASCAR Cup Series event at Darlington Raceway as he continues to recover from vertigo. Justin Allgaier will fill in for Bowman.
It will mark the second straight Sunday with Allgaier behind the wheel after the 2024 NASCAR O’Reilly Series champion subbed for Bowman at Las Vegas Motor Speedway last week.
In the NOAPS, Allgaier has earned stage points in every stage so far this season.
Allgaier won the NOAPS race at Phoenix Raceway earlier this year, breaking the record for most consecutive seasons (10) with a win in the series.
At Darlington Raceway in the NOAPS, Allgaier has earned the most wins (three) among active drivers, has led the fourth-most laps (7,202) and carries the longest active top-10 streak with nine.
17 COREY DAY Age: 20 (November 28, 2005) Hometown: Clovis, California Last Finish: 8th (Las Vegas) Crew Chief: Adam Wall Standings: 7th
Corey Day is set to make his first NASCAR O’Reilly Series start at Darlington Raceway this Saturday.
In 2025, the Clovis, California, native competed at Darlington in the No. 7 Spire Motorsports entry in the NASCAR CRAFTSMAN Truck Series, qualifying 15th and finishing ninth.
Day heads to Darlington following a breakthrough performance at Las Vegas Motor Speedway, where he led laps (nine) for the first time in his stock car racing career.
As Day prepares for his sixth NOAPS start of the season, he does so with momentum, having earned four straight top-10 finishes.
Hendrick Motorsports
Hendrick Motorsports enters this weekend’s NASCAR Cup Series race at Darlington Raceway as the facility’s all-time leader in wins (16), top fives (58), top 10s (97) and laps led (4,269).
The organization’s drivers have combined to win five of the last eight stages at the famed 1.366-mile oval. At least one Hendrick Motorsports Chevrolet has finished in the top 10 in 12 of the last 13 Darlington races.
The Hendrick Motorsports engine department enters the weekend with 559 victories across all three national NASCAR touring series including four straight in the NASCAR O’Reilly Series.
Hendrick Motorsports remains the premier series’ all-time standard bearer in wins (320), poles (250), top-five finishes (1,326), top 10s (2,268), laps led (85,525) and championships (15).
QUOTABLE /
Kyle Larson, driver of the No. 5 Chevrolet, on returning to Darlington Raceway: “I’m looking forward to getting back to Darlington and applying what we’ve learned as an organization. I feel like this track suits my racing style, and I’m excited to continue the momentum we’ve built as a team and hopefully put the HENDRICKCARS.COM Chevy back in Victory Lane.”
Chase Elliott, driver of the No. 9 Chevrolet, on this weekend’s race at Darlington Raceway: “Darlington has been a tough one for us. But it is a place I really enjoy. A lot of times when you like a track or enjoy going there, you tend to run well or are in the mix a little more. We had some good runs in the previous gen car there, but certainly that’s not mirrored in the Next Gen era the last handful of years. It’s been a challenge. I would say, for us, probably the first thing would be trying to have a better Saturday. I think having a good Saturday certainly sets yourself up for more success than having to play catch up. So, hopefully that’s the case when we get there.”
William Byron, driver of the No. 24 Chevrolet, on heading to Darlington Raceway off of a good run at Las Vegas Motor Speedway: “Last week’s race (at Las Vegas) was definitely more indicative of what we are expecting for this season. We were close on speed from unloading and got the car better throughout the weekend and just needed a little bit more in the end. We’ve had success at Darlington but last fall was a bit worrisome. Hopefully we can use some of the notes we have on the new Chevrolet body from this year and apply it to what we used for last spring’s race. I’m hopeful, for sure.”
Justin Allgaier, driver of the No. 48 Chevrolet, on filling in for Alex Bowman at Darlington Raceway: “We are all continuing to keep Alex (Bowman) top of mind and hope that his recovery continues so that he can get back behind the wheel of this car. Hopefully we can go out and make him proud this weekend. I’ve always loved racing at Darlington, and I feel like we have a great chance to have a really solid day on Sunday.”
Corey Day, driver of the No. 17 Chevrolet, on Darlington Raceway: “Darlington has always been a race I enjoy watching, it always puts on a great show and I’m excited to be a part of it this year in the No. 17 HENDRICKCARS.COM Chevrolet. Last year, I ran the track in the truck series so I have an understanding of the visuals, but this will be my first time in a NOAPS car. I’m ready to try it out, see how much speed we get, and experience another new track with the team.”
Layne Riggs | Chandler Smith Darlington Raceway NASCAR CRAFTSMAN Truck Series Race Advance Buckle Up South Carolina 200
Date: Friday, March 20, 2026 Event: Race 4 of 25 Series: NASCAR CRAFTSMAN Truck Series Location: Darlington Raceway (1.3-miles) #of Laps: 147 Time/TV/Radio: 7:30 PM ET on FS1/SiriusXM channel 90
FRM Points Standings:
Chandler Smith (1st) Layne Riggs (5th)
Layne Riggs Notes
Layne Riggs is back in action this weekend at the Darlington Raceway following a two-week break in the NASCAR CRAFTSMAN Truck Series. Riggs enters into Friday night’s race carrying momentum from his win at the St. Petersburg Street Course. In his last visit to the 1.3-mile oval, Riggs captured pole position.
Bare Knuckle Boxing (BKB) returns with Layne Riggs this Friday at the Darlington Raceway. The partnership marks Bare Knuckle Boxing’s continued support of Riggs as he builds momentum early in the Truck Series season, aligning one of combat sports’ fastest-growing brands with one of the sport’s rising young drivers. Originating in South Florida with combat sports legend Dada 5000 and Mike Vazquez (who in 1999 formed HRT Motorsports, NASCAR’s first Hispanic racing team), BKB is the oldest professional bare knuckle boxing company in the world and its largest in terms of roster, library and distribution. BKB is broadcasted in millions of homes across the globe. Fans can learn more about BKB by visiting https://www.bkbbareknuckle.com/.
“Knocking down the first win of the season is a big weight off of everyone’s chest, it’s a huge confidence booster,” said Riggs. “I have always enjoyed the challenge that Darlington brings. We have qualified well there in the past, but we can’t seem to put together a full race, it’s a place where there’s not much room for error. We’re excited to get back to racing, though, and I know this team will come out swinging.” Road Crew
Driver: Layne Riggs
Crew Chief: Dylan Cappello
Truck Chief: Brandon Selph
Engineer: Jonathan Coates
Mechanic: Clark Houston
Mechanic: Robert Benzenhafer
Interior Specialist: Brian Sliney
Spotter: Josh Williams
Transport Driver: James O’Neal
Pit Crew
Front Tire Changer: Blake Hickman
Rear Tire Changer: Steven Chereek
Tire Carrier: Alvin Wilson
Jackman: Kendall Futrell
Fueler: Patrick Gaddy
Chandler Smith Notes
Chandler Smith and the No. 38 team take on the “Track Too Tough to Tame” this weekend as the Truck Series rolls into the Darlington Raceway. Entering Friday’s event, Smith leads the Truck Series Driver Championship points standings and looks to extend his streak of top-10 finishes to four. In four NASCAR O’Reilly Auto Parts Series starts at the 1.366-mile track, Smith has one top-10 and three top-12 finishes. In the Truck Series, Smith has five starts with one top-10 finish, finishing seventh in Fall 2021.
QuickTie™ will return with Chandler Smith and the No. 38 team this Friday. The patented structural tie-down system continues its partnership with Front Row Motorsports, supporting Smith and the No. 38 Ford F-150 as he builds on early-season momentum.
“Darlington is the kind of place where perfection matters, you can’t afford a single mistake, yet you still have to push the limits every lap,” said Smith. “Our whole organization is firing on all cylinders right now, and I’m really proud of what we’ve accomplished. Hopefully, we can keep the momentum going and bring home a win at the ‘Track toTough to Tame.’” Road Crew
Driver: Chandler Smith
Crew Chief: Jon Leonard
Truck Chief: Ron Schutte
Engineer: Roland Kummel
Mechanic: Rowan Mason
Mechanic: Mahlon Borkholder
Interior Specialist: Kyle Clark
Spotter: Ryan Blanchard
Transport Driver: Mark Hadley
Pit Crew
Front Tire Changer: Josh Francos
Rear Tire Changer: Curtis Thompson
Tire Carrier: Drew Baum
Jackman: Shane Perry
Fueler: Anthony Bryarly
ABOUT BARE KNUCKLE BOXING
Originating in South Florida as BYB Extreme with Mike Vazquez and backyard legend Dada 5000, whose backyard fights gained worldwide popularity online, BKB was founded to harness the excitement of bare knuckle fighting into a more structured product for a wider, more mainstream audience. Since 2015, BBB has worked diligently to grow the reach of bare knuckle on both a domestic and international level, and is continuing to work with athletic commissions throughout the United States and globally to expand the fanbase growing sport of bare knuckle fighting. In the past two years, BKB has purchased the UK-based BKB, the world’s oldest professional bare knuckle boxing company, and in doing so merged the organizations to create the largest global bare knuckle boxing organization in the world in terms of roster, library and distribution; ushered in ethical and legalized gambling to the sport; acquired the rights to the historic and prestigious Police Gazette Diamond Belt which now serves as the Bare Knuckle Boxing World Championship; and brought bare knuckle boxing to lineal television on both sides of the Atlantic, including the recent deal with VICE TV and Telemundo Desportes in the US, and in the UK with TalkSport. Fans can learn more about BKB by visiting https://www.bkbbareknuckle.com/.
ABOUT QUICKTIE
Quick Tie Products, Inc., (“QuickTie”) manufactures and distributes the QuickTie™ System (a proprietary, patented hold-down system for high wind and seismic construction) and a full line of framing hardware including u-hangers, hurricane clips, straps, structural wood screws, truss connectors and foundation connectors.
ABOUT FRONT ROW MOTORSPORTS
Front Row Motorsports (FRM) is a winning organization competing in the NASCAR Cup Series and the NASCAR CRAFTSMAN Truck Series. Founded in 2004 by entrepreneur Bob Jenkins, FRM has earned top honors including a 2021 Daytona 500 victory and the 2022 CRAFTSMAN Truck Series championship. Based in Mooresville, N.C., FRM fields the No. 4, No. 34, and No. 38 entries in the NASCAR Cup Series, along with the No. 34 and No. 38 teams in the CRAFTSMAN Truck Series. For more information, visit teamfrm.com and follow Front Row Motorsports on social media — X: @Team_FRM, Instagram: @teamfrm, Tik Tok: @Team_FRM, YouTube: @FrontRowNASCAR, and Facebook: facebook.com/FrontRowMotorsports.
The customer first encounters a product through its packaging, which serves as the initial point of contact. The box becomes visible to people before they touch the item or read about it. This first look creates an impression. Brands use packaging to develop their unique brand identity because it has become essential for brand recognition.
A box functions beyond its basic purpose of protecting items. Brands now use it as a branding tool that lets them deliver their core messages and show their business values and customer-facing identity.
The design of packaging allows designers to create effective communication through their ability to use words to a minimum extent.
How Packaging Influences the Way Customers See a Brand
Customers today focus on small details because they want to understand brand stories. Packaging helps deliver that message simply and directly.
A well-designed box can tell customers:
What the brand represents
The quality of the product inside
The type of experience they can expect
Whether the brand cares about sustainability
The presence of well-designed packaging makes customers feel stronger ties to the brand. The emotional connection between people and brands creates a buying decision.
A Box Makes The First Impression
Packaging material creates major effects on customer experiences in both retail stores and online deliveries. Product packaging serves as the initial brand contact point for customers who receive or retrieve their orders.
Simple elements can communicate a lot, such as:
Colors used on the packaging
Texture or material of the box
The layout of the design
The printing style and typography
For example, a simple cardboard box with clean and minimal design often reflects a modern and practical brand image, while a luxury rigid box with detailed patterns and bold colors can communicate creativity, exclusivity, and a premium feel.
These small choices help customers understand the brand without needing a long explanation.
Visual Identity Through Packaging
The visual elements that brands use to establish their identities create brand identity through their constant visual elements. The packaging system helps businesses maintain their brand identity by using specific design elements. Most businesses use specific colors, fonts, and design elements for all of their packaging.
The customers who are exposed to specific design elements several times are able to recognize the brand more effectively. Brands mostly consider using custom boxes with a logo to maintain brand identity in the market.
The packaging system consists of a logo of the brand in a prominent place, which helps in recognizing the brand by the customer. This helps in building brand recognition, which ultimately helps in building trust among customers.
Packaging with uniform branding creates unique product designs that help in competing with similar products in markets where there is no shortage of alternatives for customers.
Packaging That Reflects Brand Values
Modern customers care about what a brand believes in. They often support companies that share their values. These values may be displayed through packaging. There are many companies that currently use sustainable packaging as their main form of packaging. This is often done through recyclable materials or by not having extra packaging.
Sometimes companies use custom printed boxes to share a short message about their brand story, values, or what their company truly stands for. Packaging that presents its content through truthful and responsible methods creates a better connection with customers.
The Role of Design and Materials
The materials used in making the box may also convey certain meanings. For instance, if a box is well-made and sturdy, it may convey that the contents of the box are of high quality.
Various materials may convey different meanings:
Boxes made of stiff materials may convey luxury goods
Packaging made of Kraft paper may convey green values
Less packaging may convey simplicity and usability
Brands may use materials that suit their brand identity to ensure that it conveys the message that the brand wants to convey.
Many businesses partner with skilled custom box manufacturers who know how to design elements and material selection, and printing techniques combine to produce effective brand packaging.
Creating a Memorable Customer Experience
Packaging serves as a component that impacts the complete customer experience. The design of a product’s box creates special feelings for people when they open it.
Thoughtful packaging can create:
Excitement during unboxing
A sense of quality and care
A stronger emotional connection with the brand
In recent years, the “unboxing experience” has even become popular on social media. When packaging looks attractive and unique, customers often share it online, giving the brand free visibility.
This shows how packaging can influence both personal experience and marketing at the same time.
Simple Design Often Works Best
While creative packaging is important, it does not always need to be complex. Many successful brands use simple designs that focus on clarity and consistency.
Good packaging usually follows a few basic principles:
Clear branding
Easy-to-read information
Balanced design elements
Strong material quality
When these elements come together, the packaging communicates the brand message naturally.
Final Thoughts
Packaging now serves as a main packaging element that protects products but also functions as a brand communication tool that enables brands to showcase their identity and values, and personal character. The initial impression that a well-designed box creates establishes brand recognition while improving customer satisfaction.
Through design elements, companies use colors, materials, and branding elements to create an effective story that their audience can understand. Packaging serves as a competitive advantage that allows brands to establish unique identities while they build stronger connections with their target audience.
A basic box design produces permanent effects when it is executed correctly.
PHOENIX (March 18, 2026) – As good as a season-opening win in Gainesville felt for Matt Hartford, a repeat of that at his home track during this weekend’s FMP NHRA Arizona Nationals presented by NGK Spark Plugs would represent something extremely special for the Pro Stock veteran.
The Phoenix-area resident estimates more than 200 friends, family and Total Seal customers will be on hand to witness what he hopes is a second straight victory to open the 2026 NHRA Mission Drag Racing Series season.
The Gainesville win snapped a 40-race winless stretch for Hartford, but he had been close multiple times throughout an otherwise strong 2025 campaign. That momentum carried over into the off-season, and Hartford and his team just kept rolling to open NHRA’s 75th anniversary season, defeating six-time champ Greg Anderson in the final round in Gainesville.
Hartford celebrated that – and getting his first diamond Wally of the year – but a Phoenix win in his Total Seal Chevrolet Camaro would mark another high point in his career.
“It’s a great feeling knowing we will have that kind of support this weekend,” Hartford said. “We’re going to try to do what we did last year and qualify No. 1, and then hopefully win the Mission #2Fast2Tasty Challenge on Saturday and follow it up with a victory on Sunday. We had a really competitive car last season as a whole and if you look at the 20-some (Pro Stock) cars out there, we’ve got a car as good as anyone out there. On any given Sunday, though, you’ve got to perform.”
As part of NHRA’s yearlong 75th anniversary celebration, fans can expect multiple highlights at Firebird Motorsports Park this weekend, including:
An appearance from NHRA legend and four-time world champion Don Prudhomme, as well as Charlie Allen and Jon Lundberg.
On Friday, a free, limited-edition rally towel will be given to the first 3,000 fans in attendance to take in two rounds of pro qualifying.
A new-look Nitro Mall, special displays and 75th anniversary stage in Nitro Alley.
Last season, Shawn Langdon (Top Fuel), Paul Lee (Funny Car), and Anderson (Pro Stock) each earned wins. This year’s race will be broadcast on FS1, with elimination coverage beginning at 6:30 p.m. ET on Sunday, March 22. It is the second of 20 events and run times were adjusted with the expected heat.
Friday qualifying will begin at 9:30 a.m. local time on Friday with Pro Stock, followed by Funny Car and Top Fuel. The second session is slated to start at 12 p.m. On Saturday, Top Fuel will open the day at 10 a.m., followed by Funny Car and Pro Stock. The final qualifying session is scheduled to start at 12:30 p.m. with Top Fuel.
Sunday eliminations will begin at 10 a.m. local time and gates will open at 7 a.m. Friday through Sunday.
With that in mind, Hartford knows he has to be ready to lay down a good run right off the trailer. The first qualifying session might be the best conditions of the weekend for the Pro Stock category and with 20 entries, getting a good start – and getting in the field – will be an immediate priority.
There’s a loaded field that includes reigning world champ Dallas Glenn, Anderson, Erica Enders, Jeg Coughlin Jr. and Aaron Stanfield, but Hartford is certainly in that mix as well. He’ll race in the Mission #2Fast2Tasty Challenge on Saturday – with the bonus race also featuring Glenn, Anderson and Enders – and simply looking to continue to pick up steam, regardless of the weather.
“We felt really good going into the Finals last year, so why reinvent things? The off-season was just an extended break for us,” Hartford said. “We didn’t look at Gainesville as the start of 2026. We just looked at it as the next race after Las Vegas (last fall).
“But this weekend, we’re going into conditions nobody is used to running. It’s going to be uncharted territory. You’re going to have to perform on Friday and if you’re not in the field after Q1, you may not get in.”
Top Fuel’s Shawn Langdon is after more Phoenix success, taking on a field that includes Gainesville winner Josh Hart, reigning world champ Doug Kalitta, rookie Maddi Gordon, Tony Stewart, Antron Brown and Leah Pruett.
Paul Lee returns to the site of his first career Funny Car victory a year ago, looking to take down Gainesville winner Chad Green, back-to-back champ Austin Prock, Matt Hagan, Jordan Vandergriff and Ron Capps.
The FMP NHRA Arizona Nationals presented by NGK Spark Plugs will also feature thrilling competition in the NHRA Lucas Oil Drag Racing Series and the NHRA Pro Mod Drag Racing Series.
Race fans at Firebird Motorsports Park can enjoy the special pre-race ceremonies that introduce and celebrate each of the drivers racing for the prestigious Wally on Sunday and includes the fan-favorite SealMaster Track Walk.
As always, fans get an exclusive pit pass to the most powerful and sensory-filled motorsports attraction on the planet. This opportunity gives fans a chance to see teams in action and service their hot rods between rounds, get autographs from their favorite NHRA drivers and more. Fans can visit NHRA’s popular Nitro Alley and Manufacturers Midway, where sponsors and vendors create an exciting atmosphere that includes interactive displays, merchandise, and food and fun for the entire family.
Television coverage includes qualifying action on FS1 at 10 p.m. ET. on Friday and 12 p.m. on Sunday, leading into eliminations at 6:30 p.m. ET.
To purchase tickets to the FMP NHRA Arizona Nationals presented by NGK Spark Plugs, fans can visit www.NHRA.com/tickets. For more information on NHRA, please visit www.NHRA.com.
About Mission Foods
MISSION®, owned by GRUMA, S.A.B. de C.V., is the world’s leading brand for tortillas and wraps. MISSION® is also globally renowned for flatbreads, dips, salsas and Mexican food products. With presence in over 112 countries, MISSION® products are suited to the lifestyles and the local tastes of each country. With innovation and customer needs in mind, MISSION® focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together. For more information, please visit https://www.missionfoods.com/
About NHRA
NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 20 national events featuring the NHRA Mission Foods Drag Racing Series and NHRA Lucas Oil Drag Racing Series, as well as the NHRA Pro Mod Drag Racing Series and NHRA Flexjet Factory Stock Showdown™ at select national events. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and NHRA Street Legal™. NHRA also offers the NHRA Jr. Street® program for teens and the Summit Racing Jr. Drag Racing League® for youth ages 5 to 17. With more than 100 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services® (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv®, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates three racing facilities: Gainesville Raceway in Florida; Lucas Oil Indianapolis Raceway Park; and In-N-Out Burger Pomona Dragstrip in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, Instagram, Twitter, and YouTube.
Ford Racing Notes and Quotes NASCAR Cup Series Ford Racing Media Zoom Call Wednesday, March 18, 2026
Chris Buescher, driver of the No. 17 RFK Racing Ford Mustang Dark Horse, is coming off a sixth-place finish last weekend at Las Vegas Motor Speedway. He currently sits ninth in the NASCAR Cup Series standings as the circuit heads to Darlington Raceway.
CHRIS BUESCHER, No. 17 RFK Racing Ford Mustang Dark Horse – WHAT DOES A SIXTH-PLACE FINISH AT LAS VEGAS SAY ABOUT WHAT YOU’VE LEARNED VERSUS JUST HAVING A GREAT FINISH, AND HOW DO YOU LOOK AT DARLINGTON? “Darlington is very separate from Las Vegas, I believe. But starting with that one, I’d say that the beginning of the season is, in a way, strange right now with superspeedways, road course, Phoenix is somewhere between a short track and not, but it was hard to get a read on where we felt like we were at to fire off the season. We’ve been kind of looking to get through the Phoenix and Vegas swing to understand and so, for us, I think that coming out of Vegas with a strong day, not a real strong practice for us, but the team did a phenomenal job. We got the car underneath us for qualifying and was able to get a good pit stall selection, a good start to the race and just steadily work our way through it. The pit crew did a great job. The whole team fired on all eight the entire race and just had very good execution, which put us in the hunt for a top five. We faded a little bit in the last 15 or 20 laps, but it was a really strong day overall. Obviously, we can see we’re gonna hunt a little bit more speed yet. We’re not completely where we want to be, but it was a solid first real mile-and-a-half to get our bearings about us and understand where we feel like we’re sitting at, and I felt like it was strong. To tackle the Darlington side of it, we’ve got a lot more questions than answers right now. With this package, with the limited amount of sim that we’ve tried to do and tried to understand, predicting fall off to be several seconds to the point where we don’t think we’re gonna have to count on two hands, but we might max out one. It’s gonna be big from that side of things and it’s gonna certainly change the race and how we approach it and how hard you want to push. Can you conserve the tire enough to survive late into a run? It’s the shorter Darlington race, but, that being said, it’s still gonna present a lot of challenges that Darlington has come to present all on its own, and now we’re tacking on the horsepower, the less downforce, and the higher falloff tires, so lots of excitement going into this one, lots of hope to see some really unique, good racing.”
CAN YOU SET THE SCENE FOR THE FANS OF DARLINGTON BEING SPECIAL AND IS BIFFLE GOING TO BE RIDING WITH YOU THIS WEEKEND? “We had a good time cruising with a Roush-charged Mustang down to Darlington. It’s a wonder we didn’t get pulled over. I know better nowadays. I drive and F-350 every day because, let’s be real, I’m not gonna get caught running triple digits in a truck that won’t allow you to run that fast. I know my limits nowadays, but, aside from that, we have the three Biffle memorial paint schemes or throwbacks if you want to call them that. For all of our cars to be able to do that and for Fifth Third Bank to be open and allowing us to take their branding and turn it into a remembrance for the Biffle family altogether is truly special for us. We certainly want to go make big things happen for everybody. We had a real neat moment in Daytona with all four of our cars getting to run the stylized font, but this is something that I wouldn’t say as big of a surprise to me as the rest of the industry, but I certainly didn’t see it coming and it’s a pretty neat opportunity for all three of our RFK drivers to be able to do this and carry Biffle with us.”
DO YOU THINK DARLINGTON COULD RESEMBLE BRISTOL IN TERMS OF TIRE FALL OFF AND DO YOU THINK THIS IS GOING TO BE A TRACK TEMPERATURE-SENSITIVE THING? “I would not predict it to look like Bristol one way or the other. I know Bristol has been all over the map, but I think what we are going to have is going to be less based on how quickly the tire shreds or grinds away and more versus how the tire falls off on a pace aspect as it gets hot, as it gets slick and almost slimy, and as we get down to some wear indicators. So, I don’t think it’s going to be weather sensitive nearly to the extent that you see at Bristol. I don’t think it’s the same challenges that we’ve had there. I think you will see it to where if it’s, which it’s looking like it’s gonna be really warm, I think you’re going to have a lot of fall off in speed, a lot of movement in the race cars. I think you’re going to – BK was making jokes about needing more tires, but also maybe needing more toe links for the field because it’s just going to be that difficult to drive. That’s our main prediction versus just wearing them out that quickly. When we’ve had our most accelerated wear at Bristol, the pace has stayed really high all the way to the point where there was just no rubber left. I don’t predict that’s what you’re going to see when we get down to Darlington.”
COMPARING THIS TO PAST DARLINGTON RACES SINCE THE NEXT GEN CAR HAS COME OUT. IT SEEMS LIKE YOU GET TO A CERTAIN POINT IN A RUN AND IT’S VERY DIFFICULT IF YOU’RE UP ALONG THE WALL FOR THE CAR TRAILING TO GENERATE ANY KIND OF MOMENTUM TO COMPLETE A PASS ON THE INSIDE. DO YOU EXPECT THAT TO BE DIFFERENT? “That will still be there, just in the sense that everybody is going to be grip limited at the tail end of the run. I think our hope is that you just see it at different rates. If somebody is going to go be aggressive and really push hard and just wear out tires early, the hope is that you will see them fall off three or four tenths harder over the last 15-20 laps of a run versus somebody that just tries to be more consistent throughout the entire thing. I would say that if you have two cars that battle it out from the green flag until a green flag cycle, and are both pushing extremely hard, you’re going to see a minimal difference in fall off, which I think is not going to lead to those two cars being able to trade places as easily at the tail end of a run versus somebody that’s not pushing as hard early. That’s my prediction. I don’t know if that’s completely accurate, but, ultimately, we are all going to be grip limited. You’re just going to be looking for some amount of clean air, some amount of grip on the racetrack. We’ve seen the bottom, what you would almost call the apron of three and four come in in year’s past. That’s hard on tires, but it is gripped up because it’s not been run in so hard through the years, so is that an option for a couple laps? Probably. Is that somewhere you’re gonna run an entire run? I would say very unlikely, so there are some options at Darlington for sure. Like I said at the beginning, I think we have a lot more questions than answers right now, and I’m excited to see how that all plays out. Fortunately, all of our RFK Fords are in group two, so we get to watch that first practice and take notes or point and laugh or whatever it may be that we’re doing, but we will be watching with a sharp eye for sure.”
DO YOU FEEL YOU HAVE IMPROVED ON THE 1.5-MILE TRACKS, ESPECIALLY WITH KANSAS COMING UP IN THE NEXT FEW WEEKS? “I think Kansas is the one that we definitely feel like Vegas should relate to the most. I think Vegas has been our weaker mile-and-a-half through the years, so we’re very hopeful that that means when we come to Kansas that that one takes a step up as well. We’ve been really good at the mile-and-a-halves the last couple years, but last year was stellar. Our qualifying efforts were unreal year over year. I would say I struggle with my qualifying most of my career and last season we killed it in qualifying all year long. Everywhere we went, so that was awesome, and now we just have to equate that to how do we balance all of that qualifying speed to race speed throughout a run, and I think we’ve had great fire off at some of those races, and we’ve had great long run speed at others, we’re just looking for that balance in the middle. Vegas was interesting because I feel like we had a good car that fired off, restarted well, and then didn’t fall off too hard throughout the entire run. Now the last run we pushed hard and paid a price, but with that exception, the entire race our balance didn’t change very much through runs, which gives me that much more hope that when we get to Kansas that we’re gonna be good throughout an entire run, which really should put us in the hunt to win races. We’re ready for some more mile-and-a-halves because that was certainly a strong suit for us last year.”
WHAT KIND OF TRAINING PROGRAM DO YOU HAVE TO PREPARE FOR RACING? ARE YOU JUST FARM STRONG? “That’s what Newman used to always tell us is he slings hay bales around. I called him a liar a lot because I know he had a tractor and I know he was using a bale spear, so, that being said, yes, we’re not lazy during the week. We have a lots of chores to do around the farm, but we also have a very good group around us at RFK that not only us three drivers, but all of the pit crew members. We have a very nice human performance center, a gym that is very, very nice, very new to us. It’s taken a big step in the right direction. We have Les (Ebert), our trainer, came over from the NFL world about right after I got to Roush, so it’s probably 15-16 years ago now, so we workout with him several times a week through strength and conditioning. We have a nutritionist. We have all the tools to dive into, so I can’t speak for the other Ford teams, but I know that it is a big deal to us here at RFK that we do try to plan out for these races knowing that it’s gonna be hot in Darlington. It’s a physical race. We have done studies on expenditures during races to see. We burn similar amounts of energy or sometimes more in the case of like a Bristol than those running a marathon. There are some really interesting data that we’ve picked up through the years and has really changed how we approach races now. I will certainly say that my rookie season I was not prepared to go 500-600 miles in a race, or well beyond that, but I’m at a point now to where I’m glad to say when we get done with any of these races, whether they’re hot or whether a cool shirt stops working, whatever it may be, we get out of the car and take a breath and walk back to the hauler and feel good about it. It’s something we take very seriously, but it’s more internal to RFK Racing. That’s the only real program that I know.”
DOES THE SIM HELP WHEN PREPARING FOR DARLINGTON AND CAN YOU PROGRAM IN THINGS LIKE TIRE WEAR AND SUSPENSION IN THE MIDDLE OF A RUN? “Yes. We get a 25-minute practice when we get to Darlington and we are told which adjustments are illegal for us to even make. We can’t lift all four tires off the ground during practice at any given time, so it is important that we get as much info as possible ahead of time. Is that difficult going into a weekend where we have as much new as we do this go-around? Yes. So, do you feel like you get to run in the simulator and believe 100 percent of what you get out of it? No. I don’t think that’s fair, but I don’t think any organization, manufacturer, team, whatever it may be, is going to say we believe 100 percent, but there are certainly things that we take away from that that we believe to be accurate and maybe directionally correct and are able to apply that towards setting up for the weekend. So, yes, it is a crucial part of how we prepare for any given weekend, and how we work to make our program better after any given weekend. We have weekly time slots that we are in there to constantly work on trying to improve our on-track performance, so the most basic way to answer that is yes, it is very important to how we approach our race weekends and how we get better.”
THERE WAS A GATHERING OF DRIVERS PAST AND PRESENT AT RFK ON TUESDAY TO HONOR JACK. WHAT WAS THAT LIKE? “I could talk way too long on this subject because I’ll start with where you ended. I’ve been under this roof in these four walls at RFK for over half of my life at this point. I got here as I was almost 16 years old because I had a handful of people that took chances, believed in me and pushed me to get to this point. That was Ken Ragan, David Ragan’s family took me in and really helped me kind of find my way in North Carolina and pushed me in the door here to meet Jack Roush and Robbie Reiser, who kind of looked through past results. I didn’t have the credentials to walk in these doors. I’m not gonna lie about that. I walked in and said, ‘Look, I’m willing to put in the work to get there and figure out how to win races here.’ And that was something ultimately that Jack signed off on and said, ‘Yeah, I want to do this and I want to take that chance.’ Did a year-and-a-half go by where Jack called me Kevin? Yes, but did it get to the point where we got through ARCA, some of the driver development programs with the Roulo Brothers up north, with working in the shop here. I remember 2013 I had seven races planned in an Xfinity car here and kind of laughing at Jack’s bootcamp now. It used to always be for those that wrecked race cars and tore stuff up and they got sent to the shop to figure out how to work on them. I had to go beg to go work in the shop because I was gonna be bored at seven races, so I’ve seen this place through a lot of different eras. I’ve seen it from all the different departments. I’ve seen the amount of people that have been here for 22, 25, 30 years under Jack’s guidance. I’ve seen it evolve and get back to the point now where we are in the hunt to win races. We fell a little short last year, but for many years I’ve been able to win races consistently, not as many as we want, but getting back to a point where everytime you see Jack he’s smiling, he’s cutting up, he’s telling stories and that’s really rewarding to be a part of it at this point, personally and selfishly. The second part is yesterday’s quarterly lunch that we did, I did not know all of that was coming, so walking in and seeing Mark Martin here, and Carl Edwards, and David Ragan, Jamie McMurray and listening to the stories. Ricky Stenhouse, listening to the stories that everybody had with Jack and realizing that not a single driver came in these walls with a very storied background or a whole lot of credentials either. Jack was a firm believer in developing people. That’s evident in the drivers that ultimately have become Hall of Famers of our sport, that have all been able to win races at the top level of NASCAR all came in these doors here with Jack willing to take a chance and put in the development. You don’t see that everywhere. That’s not the story of any other team in the garage. That means something. That’s special to Jack’s legacy. That’s special to me personally. It was special to hear those stories from all of those drivers that had the same story. To hear Mark Martin tell that in the same way that I just did about himself, knowing that Mark Martin was the driver that I looked up to as a kid was really special. It was neat to see Jack. I think he really enjoyed it. He was smiling the whole time. It was a really good time and what was an hour lunch was very soon over two hours of a gathering for everybody in the shop. I think we got to really get a great appreciation for what Jack has done for our sport as a very broad overreaching whole, and also for all of us as drivers and people that have worked here their entire careers, it was really neat. It was very interesting. It was fun to hear stories. He’s a special guy and has taken very good care of a lot of people through the years.”
