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‘Suitcase’ Jake Elder – NASCAR Hall of Fame Nominee

Photo Credit: NASCAR Research and Archives Center-Getty Images

On April 21, NASCAR released the list of nominees for the 2026 Hall of Fame class. As someone who loves exploring NASCAR’s history, I was drawn to the name Jake Elder.

He was first nominated on the 2021 Pioneer ballot but that wasn’t the first time I’d heard of Elder. When I began writing about NASCAR, I wanted to learn more about its origins. Elder, known as Suitcase Jake, caught my interest as one of the more colorful characters.

J. C. Elder only had a third-grade education. He never learned to read and write but he was a natural-born genius when it came to working on cars.

Elder was a man of few words but he knew exactly what he wanted in a race car. If someone disagreed or questioned his decisions, more often than not, he would just pick up and leave. He soon became known throughout the racing community simply as “Suitcase.”

Despite his cantankerous disposition, Elder was one of the most popular men in the garage. Some said he could just watch a car take a lap around the track and know what was wrong with it. People will put up with a lot for that kind of brilliance.

“I have a problem getting people to understand how I want things done,” he once said. “Usually, I can get it done myself quicker than I can explain to them how I want it done.”

He began his NASCAR career as a fabricator for Richard Petty Enterprises around 1960 and is credited with 3 championships, 43 career wins and 36 poles.

“Jake came to work for us in Level Cross in the ‘60s, down from the Hickory area, and he was a fabricator,” Richard Petty said. “Jake was old school. There was no engineering; it was all off the cuff. He’d put something on the car and say, ‘OK, now it’s right. Here, you go drive it. And don’t come back in complaining to me, because I got the car fixed. You go learn how to drive it.’”

He later went on to partner with the Holman-Moody Ford factory team. While there, Elder worked with Mario Andretti and led him to a 1967 victory in the Daytona 500.

Elder also crew chiefed for David Pearson. Together they won 27 races and two championships in 1968 and 1969.

1973 – Photo by RacingOne/Getty Images

He later helped Dale Earnhardt claim his first Cup victory in 1979 at Bristol Motor Speedway. Earnhardt went on to win Rookie of the Year that season. Suitcase started the 1980 season with Earnhardt but quit before the season was over. Even so, part of the credit for Earnhardt’s first Cup championship rightly belongs to Elder.

His brief partnership with Earnhardt also produced one of the most colorful quotes in NASCAR history. After Earnhardt’s first win, Elder told the rookie, “Stick with me kid and we’ll have diamonds as big as horse turds.”

Ironically it was Elder who left Earnhardt.

Dale Earnhardt never forgot Elder. When jobs were scarce, Earnhardt hired Elder to crew chief for his Busch team.

Photo by ISC Archives via Getty Images

Elder helped mold the careers of some of NASCAR’s most legendary drivers including Darrell Waltrip, Fred Lorenzen, Terry Labonte, Fireball Roberts and Benny Parsons.

During the 1970s and 1980s, he probably worked with almost every driver on the track, moving on whenever his mood or circumstances called for a change.

Elder worked with Darrell Waltrip many times over the years and was with Waltrip for his first and last Cup victories.

“He was my crew chief about 10 different times,” Waltrip said. “I fired him a lot, and he’d go on and work with Dale, or somebody else, and then he’d be back with me.

“He helped me, he helped Dale Earnhardt, he helped Terry Labonte — every young driver that came along, Jake made winners out of them because he gave you a car and taught you what a car is supposed to feel like.”

MARTINSVILLE, VA – APRIL 27, 1980: Pole position winner Darrell Waltrip went on to capture the Virginia 500. (Photo by ISC Archives via Getty Images)

Jack Roush entered the Cup series as an owner in 1988 and describes Elder as having an almost supernatural ability to diagnose problems.

“If you had a demon, if your team was beset by bad luck, he would bring his little bag of templates and stuff to check out a car with,” says Roush. “And he would go in and the guys would get out of his way, and he would make his adjustments, and when he was done, if there was a demon in there, he’d have it chased off.

In the 1990s, more and more teams began using engineers and specialists. Jake Elder and his kind were becoming obsolete.

But at one time, Jake Elder was the man to call whenever someone had a problem that needed fixing.

Jeff Hammond described Elder as unique.

“Jake was into precision before we knew what precision was. Think about the people he worked with: Fireball Roberts, Dale Earnhardt, and David Pearson. He had a huge influence. A lot of the time, if people needed their car fixed, they called Jake Elder.  He wasn’t a people person and he was as rough as a corn cob, but if you got to know him, there wasn’t a better guy to know in that garage area. There is not another Jake Elder. That is one thing we do not have anymore.”

Winston Kelley, the executive director of the NASCAR Hall of fame, called Elder “one of the true pioneers and classic personalities of our sport.”

“One of my most vivid memories of Jake is asking him what happened to one of his meticulously prepared cars and Jake putting it so succinctly and simply in saying, ‘It blowed up.’”

In 2006 “Suitcase Jake” Elder suffered a stroke and his health slowly began to deteriorate. He battled dementia and ended up in an assisted living facility in Statesville, North Carolina. On February 24, 2010, Jake Elder passed away.

Some called him a miracle worker. Others said he had a magic touch, but one thing is certain. Suitcase Jake Elder stands out as an innovator.

Achievements:

1968 Cup Championship with David Pearson
1969 Cup Championship with David Pearson
1980 Cup Championship with Dale Earnhardt
2021 Nominated on NASCAR Hall of Fame Pioneer Ballot
2026 Nominated on NASCAR Hall of Fame Pioneer Ballot

Visit the NASCAR Hall of Fame for bios of all the nominees and a link to cast your vote.

Quotes courtesy of The Associated Press, Mike Hembree, Speed TV, Sports Illustrated, Scene Daily and NASCAR.

ARCA Menards Series at Talladega Superspeedway: General Tire 200 Post-race Notes

ARCA Menards Series at Talladega Superspeedway
General Tire 200 Post-race Notes

  • Lawless Alan (No. 20 AUTOParkit Toyota) scored his first career ARCA Menards Series victory in Saturday’s General Tire 200 at Talladega Superspeedway. Alan, who led 30 of the race’s 77 laps, was ahead of Thad Moffitt (No. 46 Induction Innovations Toyota) when the caution flag came out in overtime, freezing the field and ending the race. Alan is the 362nd driver to win at least one ARCA Menards Series race since 1953. His previous best career series finish was fourth at Phoenix Raceway in March.
  • Moffitt scored his best career ARCA Menards Series finish in second. The grandson of seven-time NASCAR Cup Series champion Richard Petty, his previous career best was third at Mid-Ohio Sports Car Course in 2021.
  • Isabella Robusto (No. 55 Mobil 1 Toyota) earned her first top-five finish of the season in third. Robusto’s finish is the best ever for a female driver in any division at Talladega Superspeedway.
  • Andy Jankowiak (No. 73 DAKS Markets/Acacia Energy Chevrolet) finished fourth, his first top-five finish since he also finished fourth at Iowa Speedway last July. Jankowiak led four laps, from laps 68 through 71, the first laps he’s led in his ARCA Menards Series career.
  • Jason Kitzmiller (No. 97 A.L.L. Construction Chevrolet) finished fifth, his second top-five finish of the season. He also finished third at Daytona International Speedway. Kitzmiller’s best finish prior to 2025 was sixth at Daytona in 2024.
  • Lavar Scott (No. 6 Max Siegel Inc. Chevrolet) finished sixth to become the only driver to finish among the top ten in all three ARCA Menards Series races so far in 2025. Scott has unofficially assumed the points lead by three points over Lawless Alan headed into the fourth round of the season at Kansas Speedway.
  • Last year’s Talladega winner Jake Finch (No. 25 Phoenix Toyota) finished seventh after an early-race penalty for changing tires and refueling simultaneously on a pit stop. Finch traveled to Pensacola, Florida after practice on Friday where he won a 100-lap pro late model race driving for legendary short track racer Ronnie Sanders.
  • Bryce Haugeberg (No. 11 North Dakota State University / Brenco Toyota) notched his best career series finish in eighth. Haugeberg has finished in the top ten in both of his ARCA Menards Series starts in 2025; he finished tenth at Daytona.
  • William Sawalich (No. 18 Starkey Toyota) led 23 laps and finished ninth after being shuffled out of the draft with a handful of laps remaining. It is only the second time in his ARCA Menards Series career he scored a top-ten finish without finishing in the top five; the only other time that has happened was at Salem in 2023 where he finished sixth.
  • Garrett Mitchell (No. 30 Kenetik Ford), better known as YouTube superstar Cleetus McFarland, earned his first career ARCA Menards Series top-ten finish in tenth. Mitchell fought a nagging electrical issue that caused him to run on seven cylinders for most of the race.
  • Hunter Deshautelle (No. 57 O.B. Builders Chevrolet) scored his best career ARCA Menards Series finish in 13th.
  • Steve Lewis, Jr. (No. 62 SmartGrid Integrations/Michael Waltrip Brewing Chevrolet) was in position to finish in the top ten until the final restart when his transmission jammed between third and fourth gears. Lewis was swept into a crash that also involved Amber Balcaen (No. 70 ICON Direct Toyota), Scott Melton (No. 68 Melton-McFadden Insurance Agency Ford), Bryan Dauzat (No. 75 O.B. Builders Chevrolet) and Eric Caudell (No. 7 Eufaula Family Chiropractic Toyota).
  • Fourteen drivers finished on the lead lap.
  • The race was slowed six times by cautions for 26 laps.
  • The unofficial margin of victory is 0.069 seconds.
  • The next race for the ARCA Menards Series East is the Tide 150 at Kansas Speedway on Friday, May 9. The race will be televised live on FS1 starting at 8 pm ET. The race will also be broadcast on select affiliates of the MRN Radio network nationwide and on Sirius XM NASCAR Radio (Channel 90). Complete event information, including live timing and scoring data for all on-track activity and live race audio, will be available at ARCARacing.com. Up-to-the-minute updates are available by following @ARCA_Racing on X (formerly known as Twitter).

About ARCA 
The Automobile Racing Club of America (ARCA), founded in 1953 by John and Mildred Marcum in Toledo, Ohio, and acquired by NASCAR in April 2018, is the leading grassroots stock car sanctioning body in the United States. Bridging the gap between NASCAR’s top three national touring series and weekly and regional tour racing all across the country, the organization sanctions over 100 races per year in the ARCA Menards Series, ARCA Menards Series East, ARCA Menards Series West, ASA STARS National Tour, ASA CRA Super Series, ASA Midwest Tour, ASA Southern Super Series plus weekly racing at Toledo and Flat Rock Speedways. For more information about ARCA visit , or follow ARCA on Facebook (@ARCARacing) and Twitter (@ARCA_Racing). 

About Menards
A family-owned and run company started in 1958, Menards is recognized as the retail home center leader of the Midwest with 236 stores in 15 states.  Menards is truly a one-stop shop for all of your home improvement needs featuring a full-service lumberyard and everything you need to plan a renovation or build a home, garage, cabin, shed, deck, fence or post frame building.  You’ll find a large selection of lumber, roofing, siding, construction blocks, trusses, doors and windows, plus cabinets, appliances, countertops, flooring, lighting, paint, plumbing supplies and more.  To complete the job, Menards has quality hand tools, power tools, fasteners, electrical tools plus storage options and supplies for everyone from the weekend warrior to the pro!

Menards has what you need to complete your outdoor projects and keep your yard in tip-top shape including mowers, trimmers, blowers, pressure washers and more, plus a beautiful garden center stocked with plants, shrubs, trees, landscaping tools, grass seed, fertilizer options, outdoor décor and patio furniture.  Menards also has everyday essentials like health & beauty products, housewares, pet and wildlife supplies, automotive items and even groceries.  And at Christmas, an Enchanted Forest display area with impressive trees, lighting, decorations, ornaments, inflatables and more. 
Menards is known for friendly Customer Service and as the place to “Save Big Money” with low prices every day, and sales too!  For more information, please visit Menards.com to learn about our store locations, offerings and services.

TRICON, Corey Heim Team Up with the Safelite Foundation to Support the Foster Care Community

Heim to Drive No. 11 Foster Love/Safelite Foundation Tundra Throughout the Month of May

MOORESVILLE, N.C. (April 28, 2025) – TRICON Garage (TRICON) and driver Corey Heim are pleased to unveil a four-race collaboration with the Safelite Foundation to support its national partner, Foster Love — a nonprofit dedicated to improving the foster care experience for the 430,000 children currently in the system.

In honor of National Foster Care Awareness Month, Foster Love will be featured on Corey Heim’s No. 11 Toyota Tundra TRD Pro throughout May. As a special tribute, the No. 11 team will swap its signature Safelite red for a bold blue design, the official color of National Foster Care Awareness Month, which aims to recognize the foster parents, family members, volunteers, mentors, policymakers and child welfare professionals.

Heim will carry this special partnership for four NASCAR Craftsman Truck Series (NCTS) races including Texas Motor Speedway, Kansas Speedway, Charlotte (N.C) Motor Speedway and Nashville (Tenn.) Superspeedway.

This collaboration, supported by TRD U.S.A. partner Safelite and its charitable arm, the Safelite Foundation, celebrates a significant milestone as Foster Love has recently served its one-millionth child in foster care. To honor this achievement, the Safelite Foundation invested $1 million and pledged 100,000 associate volunteer hours to advance Foster Love’s initiatives. Heim will join Wendy Bradshaw, Director, Safelite Foundation to present a second check for $1 million to Foster Love at the GR Garage in Mooresville, N.C, wrapping up the month-long collaboration to spread joy and support to communities nationwide.

“Growing up in a stable and supportive home, I realize how different the experience is for many foster children,” said Heim. “Hearing their stories inspired me to make a difference. While not everyone can be a foster parent, we all have the power to contribute and create positive change in the lives of these children and their families.”

“Our associates have enthusiastically embraced our partnership with Foster Love, stepping forward to actively participate in furthering their mission while sharing their own personal stories of involvement in the foster care system,” said Safelite’s President and CEO, Renee Cacchillo. “We are excited for Corey to race in blue, knowing that his passion for helping us raise awareness will make a significant impact on many and help us drive measurable outcomes for foster youth in the U.S.”

Together, we’re pleased to join Foster Love and the Safelite Foundation to foster change together as advocates for the foster community. For more information about Foster Love and its partnership with Safelite Foundation, please visit safelite.com/fosterlove.

Foster Love and the Safelite Foundation are set to debut at Texas Motor Speedway on Friday, May 2. The race will be televised live on FOX Sports 1 with radio coverage provided by the Motor Racing Network and SiriusXM NASCAR Radio.

About Safelite Foundation

Founded in 2005, the Safelite Foundation was established as the company’s charitable arm with one mission: to help those who’ve hit a bump in the road find a clear road ahead. We deliver on this mission through partnership and support of organizations whose focus aligns with our giving priorities: providing safety, stability, and a sense of belonging. Leveraging the size and scale of Safelite’s reach, the Foundation impacts communities on a local, national, and global level with over $35M donated and hundreds of thousands of associate volunteer hours since 2005. For more information, visit safelite.com/foundation.

About Foster-Love, Non-Profit

Founded in 2008, Foster Love is dedicated to transforming the lives of children in the foster care system. We provide resources, support, and a loving community to foster children, foster parents, and adoptive families. Our mission is to ensure that every child experiences the support and stability they deserve. Join us in creating a brighter future for these amazing children through advocacy, education, and compassionate care. Together, we can make a difference. For more information, visit http://FosterLove.com.

About TRICON Garage

TRICON Garage is a professional racing organization fielding five full-time NASCAR Craftsman Truck Series entries. Serving as the flagship Truck Series partner of Toyota Racing Development, the team plays an integral role in the NASCAR development ladder. Headquartered in Mooresville, North Carolina, TRICON has quickly established itself as the premier home for cultivating the next generation of motorsports industry professionals. Actively involved in three different industries – racing, fabrication and transportation, the team operates out of three buildings totaling 60,000 square feet.

AUSTIN CINDRIC SECURES 200TH NASCAR CUP SERIES POINTS WIN FOR ROUSH YATES ENGINES WITH FORD PERFORMANCE

TALLADEGA, AL – April 28, 2025 – Team Penske’s Austin Cindric won Sunday’s Jack Links 500, marking his first win of the 2025 season and the third of his NASCAR Cup Series career. This triumph also represents a historic milestone for Roush Yates Engines, delivering their 200th NASCAR Cup Series points win since the company’s inception in 2004.

“Congratulations to Roger, Mike, Brian, Austin, and everyone at Team Penske on the race win at Talladega,” said Doug Yates, President and CEO of Roush Yates Engines. “Talladega is a special place for my family, Robert Yates Racing, and Roush Yates Engines, and for Austin to win our 200th NASCAR Cup Series Point win is truly special. Our Ford Performance race teams qualified well and were prepared for NASCAR’s largest track. We are thankful for NASCAR, Ford, Ford Performance race teams, and the many talented drivers that are part of this milestone for Roush Yates Engines.”

“I’m just so proud of everybody on this race team. Team Penske, the entire shop deserves wins at these racetracks with how fast our race cars are and I’m just so proud to be able to win for John Menard and the Menards team – to get this yellow car in Victory Lane and get in the playoffs,” commented Cindric.

Front Row Motorsports’ Zane Smith qualified on Saturday and won the pole for Sunday’s race, with a total of seven Ford Performance drivers starting in the top 10: Team Penske’s Joey Logano in P3, RFK Racing’s Ryan Preece in P4, RFK Racing’s Chris Buescher in P6, Team Penske’s Austin Cindric in P7, Wood Brothers Racing’s Josh Berry in P8, and Team Penske’s Ryan Blaney in P9. Pole-sitter Zane Smith led the field to green and the early laps led to a battle as drivers raced in tight packs. On lap 43, an incident occurred during green flag pit stops, bringing out the first caution of the race and shuffling the field. Rick Ware Racing’s Cody Ware finished the stage in P8. Six Ford Performance drivers finished Stage 2 in the top-10: Team Penske’s Joey Logano in P2, Team Penske’s Austin Cindric in P4, RFK Racing’s Ryan Preece in P6, Front Row Motorsports’ Todd Gilliland in P8, Front Row Motorsports’ Zane Smith in P9, and Wood Brothers Racing’s Josh Berry in P10. As the race came to an end, teams focused on fuel strategy and track positioning, anticipating a green-flag run to the finish. With 17 laps remaining in the race, Austin Cindric’s Team Penske crew executed the fastest pit stop of the race, propelling him to the front of the pack. Cindric battled with RFK Racing’s Ryan Preece, exchanging the lead multiple times in the closing laps. Cindric was able to hold off Preece and Kyle Larson to secure his first win of the season. The race featured 67 lead changes among 23 drivers with four cautions for a total of 22 laps. Cindric’s victory marked a significant milestone for Roush Yates Engines.

Front Row Motorsports’ Noah Gragson finished the race in P4.

The Xfinity Series also raced at Talladega Superspeedway on Saturday, where AM Racing’s Harrison Burton finished in P8 and Haas Factory Team’s Sheldon Creed finished in P9.

Both the NASCAR Cup and Xfinity Series head to Fort Worth, Texas this week and race at Texas Motor Speedway.
41 CHAMPIONSHIPS – 479 WINS – 438 POLES

*Photos courtesy of NASCAR Media & Getty Images

About Roush Yates Engines
Roush Yates Engines is a leading-edge engine development company based in Mooresville, NC consisting of two state-of-the-art facilities – Roush Yates Engines and Roush Yates Manufacturing Solutions, a world class AS9100 Rev D/ISO 13485 certified CNC manufacturing facility. The company’s core business includes designing, building and testing purpose-built race engines.

Ford Performance in partnership with Roush Yates Engines is the exclusive engine builder of the NASCAR FR9 Ford V8 engine.

With an unparalleled culture of winning and steeped in rich racing history, Roush Yates Engines continues to follow the company’s vision to lead performance engine innovation and staying true to the company’s mission, provide race winning engines through demonstrated power and performance.

Top 5 Ergonomic Mods Honda Motorcycle Dealers Recommend

You love your Honda, but does your back? 

If your weekend rides leave you with sore shoulders or stiff wrists, you’re not alone. Many riders eventually realize that even the best motorcycles can benefit from ergonomic upgrades. 

It’s no surprise that riders often search for “Honda motorcycle dealer near me”  to find experts who make bikes more comfortable. 

Here are five ergonomic mods they often recommend for a smoother, more controlled ride.

But Why Ergonomics Matters for Honda Riders?

Long rides on a motorcycle can strain your body, leading to stiff necks, numb hands, or aching hips. 

Ergonomic upgrades adjust your bike to suit your body, not the other way around. Dealers often help riders fine-tune the balance between seat, handlebars, and foot pegs, which is known as the rider’s triangle, for better posture and less fatigue.

From weekend warriors to daily commuters, motorcycle dealers recommended upgrades that cater to all riders. Plus, they’re often simple to install, so you’ll be back on the road in no time.

1. Adjustable Handlebar Risers for Perfect Posture

First up, handlebar risers are a dealer favorite for a reason. These nifty add-ons let you tweak the height and angle of your handlebars, ensuring your arms and shoulders stay relaxed. 

Whether you’re riding a Honda CB1000R or a Gold Wing, risers can prevent that hunched-over feeling that creeps in after an hour. 

Motorcycle dealers offer risers with a 1-2 inch lift for most riders, but adjustable models give you flexibility to find your sweet spot. 

Pro tip: Pair them with foam grips to reduce vibration and hand fatigue. This mod is a small investment for a big payoff, making your bike feel custom-built for your body.

2. Custom Seats for All-Day Comfort

If your backside’s begging for mercy after a long ride, it’s time for a custom seat. Honda motorcycle dealers rave about aftermarket seats with gel or memory foam padding. 

Brands like Corbin and Sargent offer seats tailored for models like the Honda Rebel 500 or Africa Twin, with options for extra lumbar support or a wider sitting area. These seats distribute your weight evenly, reducing pressure points. 

Honda motorcycle dealers also recommend heated seats for cooler climates. Imagine cozy rides in crisp fall weather! 

3. Footpeg Relocation Kits for Leg Bliss

Footpeg relocation kits are a dealer’s go-to for fixing that. Depending on your Honda model, these kits let you move your footpegs forward, backward, or lower. 

Moving pegs forward can create a laid-back riding position for cruisers like the Honda Shadow. On sportbikes like the CBR600RR, lowering them slightly can ease knee strain. 

Honda motorcycle dealers often stock kits from brands that are easy to install and adjust. This mod is a lifesaver for taller riders or anyone craving a more natural leg position.

4. Windshield Upgrades for Reduced Fatigue

Wind buffeting can wear you out, especially on highways. That’s where windshield upgrades come in, and dealers can’t stop talking about them. 

A taller or angled windshield redirects airflow, reducing strain on your neck and chest. For touring bikes like the Honda Gold Wing, dealers recommend adjustable windshields to tweak the height on the fly. 

Even sportbike riders can benefit from a small, aerodynamic windscreen to reduce wind resistance. Also, a good windshield keeps bugs and debris at bay so that you can focus on the road.

5. Throttle Locks and Cruise Control for Hand Relief

Throttle locks and cruise control systems are a lifesaver for riders tackling long distances, offering much-needed hand relief and reducing wrist fatigue. Holding the throttle for hours can cramp your hand and wrist, but these mods let you relax your grip. 

A throttle lock keeps the throttle steady without constant pressure, while electronic cruise control (available on premium models like the Gold Wing) maintains your speed automatically. 

Honda motorcycle dealers recommend simple throttle locks for budget-conscious riders. This mod is perfect for highway cruising, letting you stretch your fingers and enjoy the scenery without losing speed.

Tips for Choosing the Right Mods

With so many options, how do you pick the right mods for your Honda? Start by visiting a Honda motorcycle dealer near you for expert advice. They’ll assess your riding style, body type, and bike model to recommend the best upgrades.

  • Test Before You Buy: Many dealers offer demo bikes with ergonomic mods so you can feel the difference.
  • Prioritize Your Pain Points: Focus on seats or risers if your back hurts most. For instance, numb hands? Try throttle locks.
  • Consider Your Rides: Short city commutes may need different mods than cross-country tours. 
  • Check Compatibility: Make sure the mods match your specific Honda model for proper comfort and safety.

Ride Your Way to Comfort!

Ergonomic mods can revolutionize your Honda motorcycle experience. These motorcycle dealer-recommended upgrades enhance comfort, control, and confidence, whether you’re touring or commuting.

From longer weekend rides to daily city traffic, the right ergonomic setup helps reduce fatigue, prevent strain, and improve posture. 

Stop by your nearest motorcycle dealer in Orange Park for expert advice and explore their options and ride in style. Your body and your bike will thank you every mile.

Strong Showing for Haas Factory Team at Talladega Superspeedway

TALLADEGA, AL (APRIL 27, 2025) – The high banks of Talladega Superspeedway delivered the drama and intensity fans have come to expect, as the Haas Factory Team showcased speed, across both the NASCAR Xfinity and Cup Series. Sheldon Creed, Sam Mayer, and Cole Custer each made bold moves and battled at the front, bringing home solid finishes and proving the team’s strength on one of the sport’s biggest stages.

Xfinity Series

#00 – Sheldon Creed

Sheldon Creed delivered a strong performance in Saturday’s race at Talladega, leading 9 laps and recording a solid top-10 finish. After starting 11th, Creed quickly turned up the wick, smoothly navigating the draft and advancing toward the front. The double zero worked well with the bottom lane, riding the draft of the leaders early. Keeping the Ollie’s Ford glued to the inside, he surged to 3rd as the first stage concluded.

Creed took another aggressive approach in Stage Two. This time, he found the top line to be the preferred option. Drafting with Justin Allgaier and eventual winner Austin Hill, he worked his way back to 5th. In the stage’s closing laps, the draft widened from two lanes to three, forcing Creed into an unfavorable spot and resulting in a 13th-place stage finish.

During Stage Three, Creed flirted with his first career victory. He took the lead on lap 79 and held it until lap 87. Once again, the draft formation widened, and Creed got shuffled out. Though he fell to 16th, he quickly rallied, driving back into the top five. As the white flag flew, Creed was 4th with a chance to win. The final lap, however, proved chaotic. With one car crashing on the backstretch, Creed and the rest of the field raced to the checkers, with the No. 00 finishing 9th.#

41 – Sam Mayer

Sam Mayer turned in a determined effort Saturday, charging from the rear of the field to record a respectable top-15 finish. During the opening stage, Mayer worked the draft, latching onto cars that helped him gain 8 spots by the conclusion of Stage One.

The Audibel Ford continued to display aerodynamic strength and solid horsepower as Mayer navigated the pack in Stage Two. Working his way from mid-pack, Mayer carefully chose drafting partners and made smart decisions that enabled him to gain another 11 positions.

When the final stage began, Mayer restarted among the top 10, completely overcoming his 34th-place starting position. During the final stage, the draft intensified, and running positions frequently changed. At one point, the No. 41 was stuck in a slow lane, dropping him several spots. Mayer, however, found solid drafting help from teammate Sheldon Creed with 23 laps to go, helping him thrust back toward the front. Multiple cautions in the closing laps set up a hectic finish, where Mayer came home 14th.

“We had our ups and downs and we did a good job staying in the game until the end. Super proud of these guys for bringing a car that could’ve been there at the end if everything went our way,” said Mayer. “We just got to be a little better and we’ll come back at the Summer Daytona race swinging.”

Cup Series

#41 – Cole Custer

Cole Custer turned in a solid day at Talladega on Sunday, running with the leaders and at one point leading the pack. Custer rolled off from the 12th starting position, and it didn’t take long for the Haas Andy’s Ford to advance toward the front. By lap 14, Custer was 4th, and by lap 41, he was the leader. While he relinquished the lead, Custer remained inside the top 10 for most of Stage One before being shuffled back to 23rd when the stage finished.

With a fast car capable of moving forward in the draft, Custer spent Stage Two moving through the pack. There were position swings from mid-pack to the top 10. Saving fuel was also a factor, and Custer ended the stage in 19th.

As Stage Three commenced, the draft changed. What had been a three- and four-wide pack earlier became double-wide lanes of traffic, making it more difficult to move forward. Still, Custer worked the outside lane and was up to 4th with 26 laps to go. The jockeying for position didn’t slow until the checkers waved, and Custer came home 13th.

Up Next

Texas Motor Speedway (Fort Worth, TX)
Xfinity – Saturday May 3, 2025 @ 2:00pm on The CW
Cup — Sunday May 4, 2025 @ 3:30pm on FS1

About Haas Factory Team
The Haas Factory Team is a NASCAR Cup and Xfinity program owned by Gene Haas, founder of Haas Automation. Beginning in 2025, the team will feature Cole Custer driving the No. 41 Ford Mustang Dark Horse in the NASCAR Cup Series, while Sheldon Creed and Sam Mayer take on the Xfinity Series in the No. 00 and No. 41 Ford Mustangs, respectively. Based in Kannapolis, North Carolina, the Haas Factory Team reflects a commitment to performance and engineering excellence, carrying forward Gene Haas’s commitment to motorsports.

Team Penske NASCAR Cup Series Race Report – Talladega

Jack Link’s 500 – Talladega Superspeedway
Talladega, Alabama – April 27, 2025

(Stage finishes reflect results prior to post-race inspection. Race finishes reflect results following post-race inspection.)

AUSTIN CINDRIC No. 2 MENARDS/QUAKER STATE FORD MUSTANG

START: 7TH STAGE 1: 21ST STAGE 2: 4TH FINISH: 1ST POINTS: 14TH

RACE RUNDOWN: Austin Cindric and the No. 2 Menards/Quaker State Ford Mustang team powered their way to victory on Sunday at Talladega Superspeedway, winning the Jack Link’s 500 and delivering Roush Yates Engines its 200th points-paying NASCAR Cup Series victory. The win marked Cindric’s third career Cup Series triumph. After a solid qualifying effort that placed all three Team Penske entries inside the top 10, Cindric rolled off seventh and quickly settled into the fast-paced, three-and-four-wide racing that took shape just laps into the race. He reported early that the No. 2 Ford was handling well and remained steady through the opening stage, finishing 21st after a pit stop for fuel only. In Stage 2, Cindric methodically worked his way forward, climbing into the top five and securing a fourth-place finish at the stage end to bank valuable points. After restarting 10th for the final segment, Cindric stayed patient in the draft and kept the No. 2 Mustang clear of trouble. In a race typically known for its chaos and close calls, Cindric and the No. 2 team executed when it mattered most, surging through the late-race battles to take the checkered flag.

CINDRIC’S THOUGHTS: “It takes everything and we’ve had it so many races here and you’ve got to have a little bit more. I’m just so proud of everybody on this race team. Team Penske, the entire shop deserves wins at these racetracks with how fast our race cars are and I’m just so proud to be able to win for John Menard and the Menards team – to get this yellow car in Victory Lane and get in the playoffs.”

RYAN BLANEY No. 12 ADVANCE AUTO PARTS FORD MUSTANG

START: 9TH STAGE 1: 39TH STAGE 2: 39TH FINISH: 37TH POINTS: 8TH

RACE RUNDOWN: A promising day for Ryan Blaney and the No. 12 Advance Auto Parts Ford Mustang team ended on lap 43. Blaney would roll from seventh starting position and hold steady in the lead pack conserving fuel to the first round of pit stops. Unfortunately, Blaney would be an innocent bystander when two cars would get together triggering a multi-car accident. The damage to the right rear suspension would prove to be too much and ended the day for the No. 12 team.

BLANEY’S THOUGHTS: “We just broke too many pieces in the right-rear. That took all the damage. The right-rear wheel and it broke everything. We couldn’t fix it, unfortunately, but I don’t really know. I kind of saw a little bit of a replay. It looked like a group of guys trying to get to pit road and maybe some guys not knowing that they were coming to pit road and not giving them any room. I saw the 8 and 6 kind of get hooked together and they were going up the track, so I kind of picked the bottom and tried to get out of there and I think they clipped someone outside of them and the 6 came back into me and I got clipped in the right-rear. Oh gosh, man, another DNF. It just sucks. Just when we were kind of getting our momentum and didn’t even get to race today. We’ll just move on to Texas.”

JOEY LOGANO No. 22 SHELL-PENNZOIL FORD MUSTANG

START: 3RD STAGE 1: 27TH STAGE 2: 2ND FINISH: 39TH POINTS: 11TH

RACE RUNDOWN: Joey Logano started third and crossed the line unofficially fifth in Sunday’s Jack Link’s 500 at Talladega Superspeedway, but following post-race inspection, the No. 22 Ford Mustang was disqualified, relegating the team to a 39th-place finish. Following the drop of the green flag, Logano would take his Shell-Pennzoil Mustang to the lead early. Logano would get shuffled out late in the stage to come home 21st reporting the balance of his Shell-Pennzoil Ford Mustang was on the loose side. Logano would restart 11th and work his way back to the lead by lap 100. He would report his car was looser during the run and would pit for fuel only on lap 112. Logano would put himself in position to win the stage, ultimately coming home in the second. Logano would begin the final stage with four fresh tires. Using a strong push from other Ford Mustangs, Logano would cross the fifth in the race. During the post-race inspection, one of the 18 bolts on the surface of the spoiler that connect to the base was found to be loose, and NASCAR disqualified the team as a result. This was not intentional and happened throughout the course of the race event. Team Penske accepts the disqualification.

Team Penske statement on disqualification of No. 22 Team Penske Ford Mustang this evening at Talladega: “The No. 22 Team Penske Ford Mustang was disqualified following post-race inspection at Talladega today. One of the 18 bolts on the surface of the spoiler that connect to the base was found to be loose, and NASCAR penalized the team as a result. This was not intentional and happened throughout the course of the race event. Team Penske accepts the disqualification.”

Next Sunday, May 4, the NASCAR Cup Series heads to the Lone Star State for a stop at Texas Motor Speedway. Live coverage of the Würth 400 begins at 3:30 p.m. ET on FS1 with in-car camera angles available all race long through the MAX Driver Cam.

Beard Motorsports: Anthony Alfredo Jack Link’s 500 at Talladega Race Report

BEARD MOTORSPORTS
Jack Link’s 500

Date: April 27, 2025
Event: Jack Link’s 500
Series: NASCAR Cup Series
Location: Talladega (Ala.) Superspeedway
Format: 188 laps, broken into three stages (60 laps/60 laps/68 laps)

Race Winner: Austin Cindric of Team Penske (Ford)
Stage 1 Winner: Kyle Larson of Hendrick Motorsports (Chevrolet)
Stage 2 Winner: Bubba Wallace of 23XI Racing (Toyota)

Beard Motorsports Finish:

● Anthony Alfredo (Started 31st, Finished 30th / Running, completed 188 of 188 laps)

Notes:

● Alfredo started the race in 31st place and quickly positioned the No. 62 Fortify Building Solutions tight within the pack which went three and four-wide around the track through the first 20 laps.

● The first stage turned into an eventful one as the race was slowed by caution on two occasions. Alfredo was able to avoid the melee and finished the stage in 34th place. The No. 62 team elected to stay out at the end of the first stage placing Alfredo at the front of the field to start the second stage.

● The Fortify Building Solutions Chevrolet driver maintained a position at or near the front of the field throughout most of the second stage, swapping the lead back and forth as the different lines would move up and back. By the time he had to make a trip to pit road for routine service on lap 101 Alfredo had lead seven different times for a total of 19 laps. After losing the draft following his trip to pit road for service Alfredo briefly found himself down one lap. Once the lead lap cars made their respective trips to pit road the No. 62 was back on the lead lap.

● The final stage started quietly as cars patiently logged laps. Alfredo firmly planted the No. 62 Chevrolet tight in the pack. A round of green-flag pit stops took place with less than 30 laps to go. Service took a little longer on the No. 62 and caused Alfredo to lose the draft. Like earlier in the race he briefly went down a lap to the leaders until everyone had to make their final stops for fuel. The fueling issue however resulted in Alfredo running out of gas as he came to the start/finish line. He would finish the day in 30th place.

Race Notes:

● Austin Cindric won the Jack Link’s 500 to score his third career NASCAR Cup Series victory, his first of the season and his first at Talladega. His margin of victory over second-place Ryan Preece was .022 of a second.

● There were four caution periods for a total of 22 laps.

● Thirty-four of the 39 drivers in the race finished on the lead lap.

● William Byron remains the championship leader after Talladega with a 32-point advantage over second-place Kyle Larson.

Anthony Alfredo, driver of the No. 62 Fortify Building Solutions Chevrolet:

“It was awesome to lead the laps we led and run up front during the second stage. It was important to show what we can do as a team and for me personally. I want to show everyone I deserve to be in a Cup car full time by going out there, throwing big blocks and controlling the lanes but being smart and not doing anything egregious. I really enjoyed being able to do that and it was really important for Beard Motorsports. Obviously Linda and Amie are the only female NASCAR team owners and I take a lot of pride in driving their racecar and honored to be trusted behind the wheel every time we come to a superspeedway. We had Fortify Building Solutions and Hypersteel on board as well. We were all gutted to miss the Daytona 500 so I was going to go out there and put on a show and make sure we made the most out of this race. Unfortunately, the strategy didn’t work out there quite at the end for us to be a part of the finish up front. We still led a lot of laps and certainly have something to build on.”

Next Up:

The next event on the NASCAR Cup Series schedule is the Würth 400 presented by LIQUI MOLY on Sunday, May 4 at Texas Motor Speedway in Fort Worth. The race begins at 3:30 p.m. EDT with live coverage provided by FS1 and SiriusXM NASCAR Radio.

How Coates Law Office Can Make Your Life Better After a Rollover Accident

One of the most horrifying types of accidents a person can be involved in is a rollover accident.

These violent crashes tend to cause serious personal harm, psychological trauma, and huge medical bills. In the aftermath, victims face not only physical hardships but also complex legal difficulties.

But having the right legal team can make all the difference. The experienced attorneys at Coates Law Office are renowned for assisting rollover accident victims to get back to their pre-accident lives.

Below are ways the Coates Law Office can make your life better.

A Trusted Name in Personal Injury Law

Founded by Bradford H. Coates, Coates Law Office has become a pillar of personal injury law. With plenty of experience, the firm has successfully represented thousands of clients, recovering millions in compensation.

Bradford H. Coates is known for his aggressive legal strategies and deep compassion for his clients.

Bradford H. Coates is a member of 

  • New Hampshire Association for Justice
  • Massachusetts Academy of Trial Attorneys
  • Multi-Million Dollar Advocates Forum
  • Top 40 Under 40 by The National Trial Lawyers

These honors reflect Bradford H. Coates’ commitment to legal excellence and ethical practice.

Office In New Hampshire

Situated in Nashua, Coates Law Office is conveniently available to represent all of its clients locally. Virtual appointments and home calls are available for those with serious injuries and unable to travel after a rollover accident.

With experience focusing on personal injury and catastrophic accident cases, especially rollover accidents, the attorneys at Coates Law Office have many years of experience and a results-driven philosophy.

Their commitment to personalized legal support ensures that each client receives clear communication, strong advocacy, and a strategy tailored to their specific needs.

Personalized Service Every Step of the Way

At Coates Law Office, you get legal advice and a committed team that cares. From your initial consultation to your last verdict or settlement, you will have direct access to your attorney. 

The firm values communication, openness, and maintaining strong client connections. It never treats you as just a case but as an individual and a priority.

Helping You Rebuild After a Rollover Accident

Rollover accidents often result in catastrophic injuries, such as traumatic brain injuries, broken bones, spinal cord damage, or internal organ trauma. Victims may face months or even years of recovery, and many cannot return to work.

Coates Law Office understands this burden and handles every legal aspect so clients can focus on healing.

They will investigate the cause of the crash, whether it was due to a reckless driver, a defective vehicle, or a dangerous road condition.

Then, they will aggressively pursue the compensation you deserve, including

  • Medical expenses
  • Lost wages
  • Pain and suffering
  • Future rehabilitation costs

In addition, several parties can be liable in most rollover accidents, including:

  • The manufacturer of the car 
  • Tire makers
  • Government-funded road maintenance agencies

Coates Law Office possesses the resources and expertise to conduct a thorough investigation, identify all points of liability, and ensure that no liable parties are left untouched.

The wide-ranging approach maximizes compensation and accommodates all aspects of your recovery needs. The legal professionals at this firm will even take the case to court if out-of-court settlement negotiations fail.

Final Thoughts

After a rollover accident, your world may feel like it’s been turned upside down—but with the right legal partner, you can start putting the pieces back together.

Coates Law Office brings experience, dedication, and heart to every case. From high-profile wins to community support, their track record speaks for itself.

Trust Bradford H. Coates and his team to fight for your future and improve your life after a rollover accident. 

How To Make Money with EV Charging Station

The transportation sector today has made significant strides compared to ten years ago. This is particularly due to the rapid widespread adoption of electric vehicles (EVs) across the globe. Findings from Our World in Data reveal that out of four cars sold in 2023, one was an EV. Anyone with business acumen can notice that this surge presents electric car charging stations as a business opportunity. So, why not harness it?

In this blog post, we look at various ways to make money with EV charging stations, how to start the business, and the equipment you need. So, installing an EV station can significantly boost your profits if you’re a restaurant owner, running a convenience store, or any other service that attracts a high influx of drivers. Let’s dive into how to do that.

How to Expand Your Revenue Streams with EV Charging Stations

How to Expand Your Revenue Streams with EV Charging Stations

Wondering how to make money with a commercial EV charging station and expand your revenue? You can do that in several ways. The first and most obvious is to charge customers when they juice up their charge directly. Another way is to increase the number of customers for your other businesses near the charging station. Let’s review these options in detail.

1.     Pay-Per-Use Charging

Once your charging station is up and running, the first and easiest way to make money is to bill drivers for their use. This works well in urban areas with high demand for EV chargers, and customers are ready to pay for the service on the road. A  2020 E Source survey in the US and Canada found that EV drivers were prepared to part ways with $3 for every hour of charging. 12% of these customers were prepared to pay $4 an hour, even when it would have cost $0.75 per hour only when charging at home.

You can charge a premium for faster service if you’re using DC fast chargers like the ones from Charge Rigs (Omega and FLEXX). While it can cost a fortune to set up this investment, the profit margins are undoubtedly worth it.

2. Subscription-based EV Charging

The pay-per-use model is profitable, no doubt about that. But not everyone likes it. So, your charging network should be able to cater to clients who prefer monthly or annual subscriptions. These are particularly frequent or heavy users, like package delivery businesses. Invest in management software that can handle all these modes of payment to make it more convenient for customers to choose.

3. Increase your Business’s Foot Traffic

EV charging stations increase foot traffic and customers’ time in surrounding businesses. Especially when the EV adoption rate in the community is high. Imagine your restaurant or store being closer to an EV charging station in an area with a high adoption rate. This can lead to more sales and profit for your business. Owning all these businesses can lead to better customer satisfaction rates and higher retention and marketability of your brand.

4. Advertising and Partnerships

This isn’t a direct revenue source coming from the charging station. The revenue comes in when stations, particularly those in high-traffic zones, offer space for digital advertisers.  You can partner with local businesses to host their billboards and other promotional material on your space at a fee.

5. Offer Premium EV Charging

Another way of boosting your EV charging station’s profit margin is to provide an efficient charging service that EV drivers can rely on. But that should come with higher fees, which most EV drivers are willing to pay.

Choose an established EV charging industry leader like Charge Rigs to help you meet your premium customers’ expectations. One move that can work from a strategic point is to have both Level 3 DC fast chargers and Level 2 chargers in one station. This ensures you cater to the needs of both customer categories and create a robust setup.

Charge Rig’s Omega Fast Chargers have up to 320kW output, a modular design, touchscreen display, and dual output for NACS and CCS1 connectors. They are ideal if you’re considering setting up a permanent charging station that is future-proof.

But if you’re thinking of a mobile charging setup, Charge Rig offers FLEXX Mobile DC Fast Chargers. With a 120kW output, they can easily be deployed anywhere, including festivals, roadside stops, parking lots, and even off-grid spots.

6. Implement Tier Pricing Plans

Just like other businesses, pricing stands between making a kill and swimming in losses. Thinking about how to make money with EV charging stations through pricing? Embrace a tiered charging pricing plan, one of the most commonly used practices. With this model, the pricing varies depending on the charging speed and time.

For example, during peak hours, everyone wants to charge faster and keep moving. Set higher charging rates during such times. This will optimize the station usage and help you manage the demand efficiently.

Offer flexible pricing using a charging app to enhance your customers’ experiences. When they receive real-time notifications on pricing and availability, they can make informed decisions. And that is a nice way of nurturing loyalty in them.

7. Market Your EV Charging Business Online

We’re in a digital era, in a digital world. That means there are so many digital channels and avenues you can use to promote your business. Face marketing head-on; capitalize on local SEO and list your website on EV charging apps like ChargeHub and PlugShare. Also, create Google My Business listings and partner with local businesses for promotions like “Get 20% off coffee while you charge.” People love such perks.

What’s the EV Charging Station Profit Margin?

After setting up your business and promoting it, it’s time to start raking in profits, provided it’s located in urban centers with high EV adoption rates. But how much profit should you expect? Depending on where your station is, energy costs, and usage, profits can range between $3,000 and $20,000 a year per unit. This is after covering overhead expenses.

The average is between 20% and 40%. But this is subject to change, especially if you have a fast charging EV station, profit margin can range for chargers located in urban centers or near highways. With the dynamic pricing approach, you can maximize your profits during peak hours by charging higher for fast chargers.

Is it a Good Idea to Franchise your EV Charging Business?

Yes, it is, especially if you want to jump right in without reinventing the wheel. If that’s the route you’re thinking of, EV charging station franchise cost can vary according to your business location, provider, and the equipment specs. For a setup that includes the chargers, installation, management software, and brand support, you can expect to spend something around $50,000 to $150,000.

That is no pocket change, but it is peanuts compared to starting a McDonald’s. Charge Rigs offers partnership programs that can help you get in on the action without drowning in logistics.

Take Advantage of Government Grants

Is it free money? Yes, please. Governments worldwide—from the U.S. to the UK to China—are investing in EV infrastructure. These funds come in tax credits, installation subsidies, or even complete reimbursements.

For instance, the US NEVI Program offers up to 80% funding for eligible EV charging projects. If you’re in the UK, the OZEV grants allow you to slash thousands off your startup costs.

The point here is, don’t fund it all yourself if the government is willing to chip in.

Final Word: The Future Is Electric, and Profitable

The shift to electric vehicles is happening fast, so it’s a question of when, not if. Every entrepreneurial mind can see this and start researching how to make money with EV charging stations. By positioning yourself in the EV charging market now, you’re not just investing in a business but getting ready for the massive shift in the transportation sector.

Companies like Charge Rigs are offering innovative solutions and support to make entering this market more accessible to aspiring investors. Explore the charging equipment and solutions on chargers today.