Home Blog Page 6424

What if ‘Have at it Boys’ Decides Sprint Cup Title?

For Jimmie Johnson, Denny Hamlin and Kevin Harvick, it’s three to go.

For Johnson, it’s a shot at not only the historic but the inconceivable just a few years ago: five straight championships.

For Hamlin, it’s the accomplishment of a quest he vowed to fulfill last year when the season closed out at Homestead: dethrone Jimmie Johnson.

For Harvick, it’s the opportunity to bring a title back to Richard Childress racing and complete a remarkable resurgence from last year’s mediocre results.

All three have strong motivations and none are more seductive than the title they could carry to Speedweeks at Daytona in February: defending Sprint Cup Champion.

It’s never been this close before and it’s been four years since it’s been nearly this close with three to go.  It could get even closer.

For Hamlin, just managing to get a top six finish with Johnson three spots back could get him the points lead. Harvick could tote the lead out of Texas with a win and just a few spots between himself and Hamlin and Johnson.

For Johnson, it’s time to sweat.

He’s hearing the footsteps. He knows both the 11 and 29 teams are figuring out how to squeeze him out of points.

Last week, the 29 team elected to maneuver their pit stops so that Johnson couldn’t lead a lap under caution. Ultimately the 48 did lead, but the RCR bunch did the things they could do to control it.

Just how far will each go?

This season, we’ve seen the “have at it boys” mentality in the Cup, Nationwide, and Camping World Truck Series. We’ve seen it happen for spots, for spite, and for wins.

Could it happen for a championship?  Here’s something to start thinking about now.

What happens if it gets to Homestead with just a few points separating all three?  It could happen.

Only three races remain at Texas, Phoenix, and Homestead.

At those three racetracks combined (the average of the average finishes at each track), Jimmie Johnson has the best average finish at 9.2. Hamlin comes in behind him at 10.6 at Harvick rounds out the three with a 12.1 average finish at all three tracks combined.

That means that on average, less than three positions separate each contender with three races to go.

The first ingredient for the “have at it boys” mindset is proximity, and they might have it every single week.

Race results from week to week get forgotten. It’s an endless blur of tracks, cities, silly season news and sponsorship moves. A Champion gets remembered forever. 

So far this season, we’ve seen races won and lost by having at it, we’ve seen cars get airborne by having at it, and we’ve seen penalties handed out for having at it.

What if a championship is won or lost by having at it?

What if we get to Homestead and we end up waiting until Tuesday to see if a penalty is enough to change the final standings? What will NASCAR do if an egregious incident knocks someone out, or singles out a championship contender for rough driving after the race?

How will you remember the 2010 season if it happens?

Will you watch the driver collect a championship, the trophy and the check and celebrate him for doing what he had to do to win a title, or will you forever look at the 2010 champion with a mental asterisk?

Did he avail himself of the current mentality in NASCAR, or did he win a championship under dubious circumstances?

Be prepared to answer those questions yourself; there’s never been a year like this before and it could create a perfect storm for the fans, the drivers and NASCAR.

NASCAR Americas Family Sport

We all have heard “Baseball is Americas Pastime”. After witnessing what I saw tonight in the garage area at Texas Motor Speedway, I must say NASCAR is “Americas Family Sport. I had the privilege of seeing little D.J. Starr son of NCWTS driver David Starr playing at his “playground”.

I must say it blew me away; I just stood there in amazement seeing this little boy run through the garage area as if he was playing at the city park. But to him this is his park, the hauler is his jungle gym, and dodging through the people and other teams in the garage is his maze. Young D.J. is not the only kid who calls NASCAR garages, haulers, and trailers their playground.

The crew is his extended family, and the other drivers are ‘Uncles”. But, NASCAR is not only a family sport for the drivers; it is also a family sport for the fans. Most tracks offer a family section, in this section there is usually no alcohol or smoking allowed in the stands.

They usually offer a family ticket package or in most cases tickets are priced very well. For example a family of four could attend the NASCAR Sprint Cup Series race on Sunday for $159.00. In the same area for other sporting events, you would pay would pay 331.32 to take your family to Dallas Cowboys game and for the Dallas Mavericks a family package varies between $49.00-$256.00 for a family of four.

I would encourage you if you have the opportunity to go to a NASCAR race to bring your kids to the races, like David Starr and let your children witness the “NASCAR Playground” like young D.J.

Speedway Media News Bits: By the Numbers Texas Motor Speedway

Fort Worth, Texas- Texas news and notes by the numbers:

* Can pole sitter Elliot Sadler become the second driver in the NSCS to win from the Pole at TMS? Kasey Kahne, driver of then NO. 9 Chevrolet is the only to driver to win from the  pole (4-09-06) and there have been four wins from the front row.

* There are four current drivers who have competed in all of the 19 races at TMS, and will start there 20 here tomorrow. They are Jeff Burton, Mark Martin, Bobby Labonte and Jeff Gordon, Gordon and Burton have both won at TMS, Gordon has one victory in the Samsung 500(04-05-09), while Burton has two victories in the Samsung 500(04-15-07) and the Interstate Batteries 500(04-06-97).

* Four of the current twelve drivers in the Chase for the Sprint Cup have yet to garnish a win this season; they are Jeff Gordon, Carl Edwards, Jeff Burton and Matt Kenseth. It seems like Edwards will have the best chance as he will start in the third position tomorrow, while Gordon will start in the fifteenth, Burton in the sixteenth, and Kenseth in the nineteenth.

* It takes approximately 120 minutes for the ServiceMaster Clean Jets to make it around the 1.5-mile Texas Motor Speedway Oval.

* The fewest number of ServiceMaster Clean cautions for a Sprint Cup Race at TMS is five , this has happened two time with the most recent on 11-08-09.

* Twelve is the most number of ServiceMaster Clean Cautions for a Sprint Cup Series race at TMS, this has happened three time with the most recent on 11-04-07.

* There have been sixteen different race winners in the nineteen Sprint Cup races at TMS.

* There have been thirteen different pole winners in the nineteen Sprint Cup races at TMS.

Other News and Notes by the Numbers not related to Texas:

* There have been twelve different Sprint Cup race winners in 2010

* There have seventeen different Sprint Cup pole winners this season.

* The most number of ServiceMaster Clean Cautions this season for a Sprint Cup Series race has been fifteen at Martinsville.

Busch wins truck series race Texas; Toyota clinches manufacturer’s title

Kyle Busch led three times for 80 of the 147 laps ran on Friday night and won the NASCAR Camping World Trucks Series WinStar World Casino 350K at Texas Motor Speedway.

“This Tundra was awesome tonight. Once I got out front, that last restart saved me. I can’t thank all the guys on this KBM team enough. They did an awesome job. It’s fun to be able to have the success we’ve had and hopefully we can continue to get some more for next year.” Busch said.  

This was the Busch’s seventh win for Busch at Texas Motor Speedway, making him the winningest driver at the track.   This was Busch’s 23rd career series victory and 7th win of the season in 14 starts. Busch could win the owner’s title with good finishes in the next two and final series races. Busch currently holds a 72 point lead over owner Steve Germain, No. 30 truck driven by Todd Bodine.  

“The cool thing about it is it’s our first year and we’re in the running for it. We’ve got a great opportunity to go to Phoenix and to go to Homestead and score enough points to win this deal. We also can give it up, too. We’ve got to be careful in what we do and make sure the preparation is there.” Busch said.  

This race also clinched Toyota’s fifth consecutive manufacturer’s title.  

“To earn a fifth consecutive manufacturer’s championship is an accomplishment we are very proud of, and is a testament to the commitment Toyota has now and in the future to the NASCAR Camping World Truck Series and to our race teams participating in the series,” said Ed Laukes, Toyota’s corporate motorsports marketing manager. “We have been fortunate to partner ourselves with championship-caliber teams and exceptional drivers. Our Tundra teams continue to prove their excellence on the track.”  

“It’s an honor to be associated with Toyota and to be a part of five straight manufacturer’s championships,” says Bodine. “Over the last seven years, Toyota and Germain Racing have formed a great partnership and we constantly work together to improve our on-track performance each and every year.”   Johnny Sauter finished second, Matt Crafton third, Todd Bodine fourth and Elliott Sadler finished fifth.    

Unofficial Race Results

WinStar World Casino 350K, Texas Motor Speedway

November 5, 2010 | Race 23 of 25

Pos. St. No. Driver Make Pts. Bon. Laps Status
1 3 18 Kyle Busch Toyota 195 10 147 Running
2 7 13 Johnny Sauter Chevrolet 175 5 147 Running
3 1 88 Matt Crafton Chevrolet 165 0 147 Running
4 5 30 Todd Bodine Toyota 165 5 147 Running
5 2 2 Elliott Sadler Chevrolet 155 0 147 Running
6 21 31 James Buescher Chevrolet 150 0 147 Running
7 12 51 Aric Almirola Toyota 151 5 147 Running
8 24 5 Mike Skinner Toyota 142 0 147 Running
9 13 129 Parker Kligerman Dodge 138 0 147 Running
10 11 4 Ricky Carmichael Chevrolet 134 0 147 Running
11 14 23 Jason White Toyota 135 5 147 Running
12 16 17 Timothy Peters Toyota 127 0 147 Running
13 10 47 Bobby Hamilton Jr. Chevrolet 129 5 147 Running
14 19 60 Stacy Compton Chevrolet 121 0 147 Running
15 15 181 David Starr Toyota 118 0 146 Running
16 25 39 Ryan Sieg Chevrolet 115 0 146 Running
17 18 173 Rick Crawford Chevrolet 112 0 146 Running
18 30 186 Jamie Dick Chevrolet 109 0 145 Running
19 27 150 T.J. Bell Chevrolet 106 0 145 Running
20 28 12 Mario Gosselin Chevrolet 103 0 145 Running
21 20 125 Tayler Malsam Toyota 100 0 144 Running
22 17 7 Justin Lofton * Toyota 97 0 144 Running
23 23 9 Max Papis Toyota 94 0 142 Running
24 31 10 Jennifer Jo Cobb * Ford 91 0 141 Running
25 6 3 Austin Dillon * Chevrolet 88 0 140 Running
26 35 57 Norm Benning Chevrolet 85 0 134 Running
27 32 6 Lance Fenton Chevrolet 82 0 134 Running
28 22 46 Jason Bowles Toyota 79 0 124 Trans
29 26 182 Paddy Rodenbeck Chevrolet 76 0 105 Engine
30 34 93 Shane Sieg Chevrolet 73 0 73 Heating
31 33 85 Brent Raymer Ford 70 0 55 Handling
32 4 33 Ron Hornaday Chevrolet 72 5 52 Accident
33 8 11 Miguel Paludo Toyota 64 0 52 Accident
34 36 116 Wes Burton Chevrolet 61 0 17 Ignition
35 29 7 Butch Miller Toyota 58 0 5 Engine
36 9 120 Johanna Long Toyota 55 0 1 Accident

Danica Patrick Takes on the Boys at a Place She Knows In Texas

The tumultuous adventure in the NASCAR Nationwide Series continues as Danica Patrick returns to a place she knows, Texas Motor Speedway.

Patrick is preparing for the O’Reilly Auto Parts Challenge at a track where she garnered a second place finish in June with her IndyCar racer. The track is familiar to her, but running it in a heavy stock car is a whole different deal as she has come to realize.

Her spotter T.J. Majors and crew chief Tony Eury, Jr. will be doing their best to guide her through the field, trying to boost her confidence with each lap. She has shown her feisty spirit recently on the track and even looks a bit racy at times.

Though her stats don’t appear noteworthy with and average finish of 29.1, she may have done much better had it not been for the accident factor, much of which was not her fault.

On the JR Motorsports team preview, Patrick stated, “I can tell you that top 15’s are the goals we have for our GoDaddy team through the end of the year. It’s something I feel we can do. I think we’ve had some chances this year, especially at Fontana. I know that I’ve learned as I’ve gone along. I feel a little more under control. Not everything is happening as fast for me as it was at the beginning.”

Patrick will be running the last three races of the NASCAR Nationwide series this year and the first four races of the season next year before starting her open-wheel series. Homestead, the final race this year, is another track where she was able to capture a second place finish with her IndyCar ride.

Controversy will continue to ride shotgun with Patrick as people debate whether she belongs in NASCAR or how serious she is about it. Time will come all too quickly when Patrick will have to decide if she wants to drive open-wheel cars or stock cars. It has made her NASCAR learning curve more difficult with the IndyCar schedule.

The driver of the No. 7 GoDaddy Chevrolet for JR Motorsports seems very serious about proving she can race with the boys and “have at it” with them. The continuity of seat time she has at the end of this season and the beginning of next season should show if she can truly get a handle on stock car racing.

We shall watch the Danica Patrick experiment play out this coming weekend. She has at least raised her goals from a top-20 finish to a top-15. Maybe this will be the weekend she can start proving her goals are within reach.

Sadler finds new home at KHI for 2011

Elliott Sadler has found a new home for 2011. Sadler who currently drives for Richard Petty Motorsports in the Sprint Cup Series completed a deal Thursday night that will allow him to compete for the Nationwide Series Championship with Kevin Harvick Inc.

KHI has scheduled a news conference for Friday afternoon at Texas Motor Speedway to announce it’s 2011 program.

KHI was already planning to field the number 33 Chevrolet with technical assistance from Richard Childress Racing and owner Kevin Harvick as well as Clint Bowyer and Paul Menard driving the car. There was no confirmation at this time whether a second car would be fielded by KHI.

Elliott Sadler won a truck race for KHI earlier this year at Pocono.In 130 career Nationwide starts, Sadler has five wins, 19 top-five and 38 top-10 finishes and six poles. He has not run full time in the series since 1998.

Elliott Sadler, Justin Allgaier, Joe Gibbs Racing: Three Press Conferences for Texas

Friday at Texas Motor Speedway seems to be a busy day as three separate teams are making announcements, in which some of the details are already known to the public.

Kevin Harvick Incorporated and Elliott Sadler

Kevin Harvick Incorporated (KHI) has scheduled a press conference for Friday afternoon to announce their “2011 program”. Both the Charlotte Observer and ThatsRacin.com are reporting that one of the announcements they will be making is that Elliott Sadler will be driving for KHI full-time in the Nationwide Series.

Back in October, Sadler told NASCAR.com that Kevin Harvick would be a good owner to have due to the experience with him.

“You know, when I felt like people might have turned their backs on me and done other stuff and left me in a tough situation, Kevin stepped up to the plate,” Sadler said. “He’s like, ‘Man, I believe in you, you can get this done. I want you to run my equipment.’ It has been a great situation. Kevin has done a lot to revive my career and give me confidence. He’s a great motivator right now.”

Sadler chose to leave Richard Petty Motorsports at season’s end due to the lack of success he was experiencing. Though this past year running some Truck races for Kevin Harvick has offered that to Sadler. Sadler has made six starts for KHI, posting one win, two top-fives and three top-10s.

Charlotte Observer also reports that KHI also will field the No. 33 Chevy again in the Nationwide Series with team co-owner Kevin Harvick driving most of the races, along with Richard Childress Racing drivers Clint Bowyer, Paul Menard, and Austin Dillion.

Turner Motorsports and Justin Allgaier

Turner Motorsports announced that on Friday at 2:30pm CT, they’d be making an announcement that would include their driver and sponsor line-up, as well as manufacture and engine supplier.

ESPN.com has learned that Justin Allgaier will be one of the drivers announced in the line-up as he will drive the full-time in the Nationwide Series.

Allgaier was let go from Penske Racing after Verizon took their name off of the car. Allgaier is currently the highest ranked non-Sprint Cup driver in the Nationwide Series standings, sitting in fourth place with a win at Bristol.

Turner Motorsports will be a fielding a total of six teams with three in the Nationwide Series and three in the Camping World Truck Series. Current drivers Ricky Carmichael and James Buescher will return to drive two of the team’s trucks.

Carmichael currently sits 11 in points with three top fives and eight top 10s in 22 starts while Buescher sits 12 in points with six top fives and nine top 10s in 19 starts.

Joe Gibbs Racing

J.D. Gibbs, president of Joe Gibbs Racing, is expected to announce Joe Gibbs Racing’s 2011 Nationwide Series program at 10 a.m. on Saturday, following the Nationwide Series driver/crew chief meeting. Expect the plans to include current Sprint Cup drivers Denny Hamlin, Kyle Busch, and Joey Logano with development drivers Matt DiBenedetto and Brad Coleman.

Matt Crafton wins Keystone Pole Award for NCWTS: WinStar World Casino 350K

Fort Worth, Texas- Matt Crafton driver of the No.88 McGuire-Nichols/Menards Chevrolet, is the Pole Sitter for the NCWTS WinStar World Casino 350K at Texas Motor Speedway. Crafton qualified with a time of 29.964, this is Crafton’s second only NCWTS pole his first come last year. “Truck ran great off the trailer; we only ran a few laps in first practice session as a piece of lead pierced the left side of the car”. Crafton said in his post qualifying interview, Crafton also added that he has always wanted to win at Texas Motor Speedway, and is racing for wins in the series last three races.

Elliot Sadler sits second for the NCWTS WinStar World Casino 350K he had a time of 30.016. Sadler is the driver of the No.2 Realtree Outfitters Chevrolet.  “This is my first time in the trucks here at TMS”, Sadler said, “I am also thinking about running here for NNS next for Kevin Harvick Incorporated.”

Kyle Busch sits third for the NCWTS WinStar World Casino 350K he had a time of 30.054. Bush is the driver of the No. 18 Interstate Batteries/Iamsecond.com Toyota.  “I feel that I have really good truck” Busch said I am racing the No. 30 Toyota Driven by Todd Bodine for the Owners Championship”. “If he gambles, we will follow.

The rest of the top-10 qualifiers are: No. 33 Chevrolet of Ron Hornady with a time of 30.061, Todd Bodine driver of the 30 Toyota with a time of 30.063, No. 3 Chevrolet driven by Austin Dillon with a time of 30.109, No. 13 Chevrolet driven by Johnny Sauter with a time of 30.129, No. 11 Toyota driven by Miquel Pauldo with a time of 30.179, No. 20 Toyota Driven by Johanna Long with a time of 30.185, and the No. 47 Chevrolet driven by Bobby Hamilton Jr. with a time of 30.253.

The NCWTS WinStar World Casino 350K will be televised at Friday at 8:30 p.m. ET on Speed and will on your local MRN affiliate and Sirius/XM channel 128.

The Original ‘Sliced Bread’, Remembering Rob Moroso

Once there was a hot shot driver from Connecticut causing waves in short tracks everywhere with his immense racing talents. He was a teenage hot shot, the next big thing, the greatest thing since sliced bread. No, I’m not talking about Joey Logano.

Before there was Joey Logano there was Kyle Busch, and before Kyle Busch, there was Jeff Gordon. But you already knew that. What you may not know, or remember, is that before Jeff Gordon there was Rob Moroso. The teenage phenom isn’t particularly new to NASCAR, and while many think Gordon was the first of his kind, Gordon simply followed in the shadows of another teen phenom. Unfortunately, it was one who never saw his talents come to fruition.

On September 28, 1986, at Orange County Speedway in North Carolina a kid from Connecticut celebrated his 18th birthday in the best way he knew possible, climb into a racecar. It was on this date that Rob Moroso made his Busch (now Nationwide) Series debut. While the finish of the event was less than stellar, heads were turned with his 6th place qualifying effort. His arrival had been announced.

Less than a month later Moroso would make his second career start in the Busch Series, doing so for an owner named Rick Hendrick, you might have heard of him. This time Moroso managed to finish the event, and do so in 18th place after qualifying in 15th at Rockingham. Rick Hendrick had taken notice, and that, as we have come to uncover, is usually a good sign.

The following season, in Oldsmobiles fielded by his father Dick, Rob Moroso would start 25 of the 27 races on the Busch schedule.

Moroso, 18 for much of the year, qualified three times in the top 5, including a 5th place start at the demanding high banks of Bristol in just his 6th career Busch Series start.

Over the course of the season Moroso would manage to finish in the top 15 an impressive 15 times in his 25 starts. Not bad for an 18 year old driving for a race team that was making its debut.

Of those top fifteen runs, there were notable head-turning performances turned in by the youngster, including 8 top 10 finishes, and two additional top 5 showings.

Moroso took on a pair of the sports toughest tracks, and in the fall came away with a 7th at Bristol and a 9th at Dover, two of the arguably most difficult tracks on the schedule.

Moroso’s short track prowess was quickly becoming evident, as he recorded top ten finishes at South Boston, Orange Park, IRP, Oxford, and Martinsville.

Heading into the 1988 season, expectations had risen for Moroso. This was supposed to be the year he went from rookie phenomenon to championship contender in the Busch Series.

At 19 years old in 1988, he did not disappoint.

Moroso would run all 30 races while competing for the Busch championship, and of the 30 starts, he’d finish 24. The impressive part of that being that of the 24 races he managed to see the end of, he did so in top 10 fashion in 18 of them, throwing in 10 top 5 runs.

Moroso continued to show amazing talent on the short tracks, racking up good run after good run in the early part of the season. He led his first career laps in the 2nd race of the year Hickory, pacing the field for five circuits.

A few short weeks later he led 85 laps at Nazareth in route to a runner-up finish, his third top-five of the season’s first eight races.

Eight races later in Myrtle Beach, at just 19 years old, Rob Moroso won his first race.

Just two races later he would capture his first pole of his career at South Boston. he followed that up with his 2nd straight pole at Hickory the next race.

The fall Charlotte weekend would turn out to be quite a huge weekend for the youngster. That Hendrick fella once again put Moroso in a car, but this time in Winston Cup. All Moroso did was finish 14th in his Cup series debut.

Oh, and as a side note, Moroso’s Cup debut came the same weekend he would score yet another victory in the Busch Series, also at Charlotte. The Charlotte win cementing the fact that Moroso could also play on the big playgrounds.

When 1988 concluded Moroso would find himself 2nd in the final points standings, and barely even 20 years old. The future was bright.

In 1989 Moroso followed up his impressive 1988 campaign by becoming the youngest champion in series history at the time. Moroso won 7 poles and 4 races en route to becoming the series champion. Perhaps more impressive than either of those two statistics was that Moroso qualified on the front two rows a whopping 17 times in 29 starts.

Among his 4 wins, two more came at Charlotte, giving him three consecutive wins at the track and leaving expectations sky high for him heading into the 1990 season.

Instead of being snatched up by one of the already established teams in Cup though, Moroso would go Cup racing in cars owned by his father, staying in the family.

At 21 years old Moroso was preparing to go full-time Winston Cup racing, and the expectations were plentiful.

What followed was what was to be expected from a driver so wet behind the ears, and so young, with a team so young. There were strong qualifying performances, and some quality runs. However, there was also a slew of blown engines and wrecked racecars.

This was a time though when this was expected from young kids. This was before the time when rookie drivers entered the sport in top-notch equipment and were expected to win races off the bat. This was when rookies were still supposed to be in their late twenties, and when rookies were given a couple years of a learning curve. Owners knew they’d be dealing with torn-up race cars, just as long as the evidence of speed was there with their talented youngsters.

With Moroso, there was no question of the speed being there. Despite all the torn-up equipment, very little of the luster had rubbed off of the talented rookie.

On September 30, 1990, Moroso finished 21st at North Wilksboro, just two days after turning 22.

Unfortunately, following the race, it appeared Moroso may have spent too much time celebrating that 22nd birthday.

One thing about young people, is young people make mistakes, and at usually a more frequent, and dangerous rate than most others. It is one of the reasons rookies tear up so much equipment, it is simply the nature of the beast.

This time though the beast proved to be more than sliding backward into a wall at Richmond.

Moroso at this point at already received four speeding tickets, a rather high number for someone of his age. It seemed the very traits he exhibited on the racetrack that did make him successful, and so hard on equipment, followed him away from the track into his passenger car.

This particular night Moroso was said to have had a blood alcohol content of 0.22, over twice the legal limit in North Carolina at the time. Moroso was apparently driving his vehicle in speeds of upwards of 75 mph……..around a curve with a posted speed limit of just 35.

Overdriving the entrance to turn one at Martinsville is one thing, doing it on public roads? Something completely different.

Moroso lost control of his vehicle and hit an oncoming car. Both Moroso and the driver of the oncoming car were killed.

Moroso would still win rookie of the year posthumously, becoming the first, and thus far only, driver to ever receive the award in such a fashion.

That award was of little consolation to the family of Tammy Williams, the woman he hit, nor to his own father. Dick Moroso would never again field a full-time Cup team, and by 1996 was out of the sport completely.

Some say NASCAR didn’t do enough to keep Moroso’s memory alive. There are also those who argue in lieu of how Moroso died, and the manner in which his actions killed someone else, his memory was best let go of. Many would argue that NASCAR shied away from the Moroso issue to avoid having to deal with the fact that a future star they were marketing was guilty of a DUI and had killed an innocent person.

Others still will argue that this would have been the perfect time for NASCAR to speak out more against DUI and reckless behavior.

Whatever the reasons, Moroso’s death was as quiet a death as you can find in a major auto racing series.

What was once the future of NASCAR, a promising young star who would help bridge the gap from the Pettys and Yarboroughs to the new generation of NASCAR drivers was suddenly an afterthought.

Moroso didn’t race in the cup series long enough to leave an indelible mark, and his family name was not big enough to keep his name on the tips of tongues throughout NASCAR circles, let alone sports circles in general.

When people think of NASCAR tragedies, they think of Allison, Earnhardt, Richmond, and Petty. The name Rob Moroso barely appears anywhere but on a list of former rookie of the year winners.

But for those that saw him drive, he was Jeff Gordon before Jeff Gordon was. Just ask the man for whom he made his Winston Cup debut, Rick Hendrick.

NOTES FROM THE NASCAR NATION: Robby Gordon gets energized and then search for his truck

What a very interesting Talladega weekend for NASCAR Sprint Cup owner/driver Robby Gordon. First he hosted a press conference announcing his participation in a newly created energy drink company and then found himself searching for his personal, new company, truck that was apparently towed out of a speedway private parking lot.

FIRST THE JUICE NEWS

During last Friday’s press conference Gordon announced that he and Steven Nichols, his longtime friend and attorney, have formed a partnership to manufacture, distribute and retail a new drink called SPEED Energy. The drink is being manufactured in a plant located in the Charlotte-North Carolina area with plans to distribute to super markets, convenience stores, bars and nightclubs in the very near future. Gordon said that the new drink will be marketed in three different flavors: Unleaded, Fuel and Octane adding they will provide the human machine with the fuel it needs to keep up with the “SPEED” of life.

On the racing side SPEED Energy sponsored Gordon’s #7 Toyota entry in Sunday’s race at Talladega an event that was ironically was sponsored by Amp Energy Juice. The new company will also sponsor Gordon’s car later this month when the Cup season ends at the Homestead-Miami Speedway.

Gordon hopes that initial interest in his new energy drink will generate enough revenue to sponsor his racing operation in 2011. Regarding plans for next year he said he’s committed to running the first five Cup races plus some other “fun” events in the big market areas. He also plans to race in next year’s Indy 500 as well as some off road events such as the Dakar Rally.

NOW THE MISSING TRUCK NEWS

The following day Gordon learned that his personal truck, marked with SPEED Energy logos, had been towed from a speedway parking lot reserved for vehicles belonging to team owners and drivers. The order to remove his vehicle from the lot was alleged to have come from “track officials.” The allegations further claim that the removal was in connection to his official announcement regarding his new energy drink company.

A frustrated Gordon said “It’s gone.  I guess it’s in some impound area somewhere, but it’s my personal truck. I can appreciate that Amp Energy Drink is sponsoring the race but they don’t sponsor me.” Gordon also observed that other personal vehicles and golf carts, located in the same private lot, had some corporate logos that were in fact competitors with the race sponsors.

Gordon also said that he spoke with some fellow drivers who have endorsement contracts with Coke, and their Coca Cola Family of Drivers campaign, and they were wondering about the soft drink logos on their personal vehicles and golf carts adding “they said can we not have Coke on our golf carts or not have Coke on our cars? This one’s a confusing situation to me.”

By now the conspiracy theorists were running amuck. They quickly pointed out that the Talladega Speedway is owned and operated by The International Speedway Corporation, ISC, which is owned by the France family who in turn owns NASCAR. Somehow these bug eyed theorists jumped to the conclusion that the Gordon’s new energy drink announcement, at the Talladega Speedway was a huge conflict of interest with the sponsor of the NASCAR Cup race so his truck was removed from the parking lot to protect the interests of the NASCAR sponsor.

Amazing isn’t it? But, as radio icon Paul Harvey likes to say, here’s the “rest of the story.” The part that Gordon didn’t exactly mention when he informed the media that his truck had been towed last Saturday.

It seems there was a planned SPEED Energy publicity stunt that occurred on Friday night. Reports claim that Gordon’s company golf carts “assaulted” the festivities being held that night at the Amp Energy stage. This was actually confirmed via a “Twitter” message, alleged to have been sent by a SPEED Energy representative, that said “SPEED Energy just crashed the Amp Energy Stage.”

On Saturday speedway officials were reported to be very angry with Gordon and company for their publicity prank the night before and that’s when the order was given to have his personal truck, and the company golf carts, removed from the private parking lot. That action inspired yet another “Twitter” message that said ” ‘Dega Security towed the SPEED Energy truck off of the property, thanks 4 the free PR guys.”

In the aftermath there are some questions that remain. Was Gordon right to use the Talladega race, sponsored by Amp Energy, to announce his new drink company? Actually he was. A NASCAR Sprint Cup weekend attracts the presence and attention of a large contingency of the media. Special press conferences and announcements regarding new team sponsors are often common place during these weekends and it presents the opportunity to reach a wide audience.

Was Gordon’s, and SPEED Energy’s, Friday night surprise appearance at the Amp Energy stage out of line? It was so far out of line these guys couldn’t even see the line anymore. Amp Energy made a reported investment of $5.3 million plus so the fans could enjoy the Talladega race. That investment entitles them to market their products during the race weekend without having to deal with the surprise interference of a brand new marketing rival.

Were speedway officials right in their decision to tow Gordon’s truck and golf carts from the parking lot? That’s hard to say. But you certainly can’t blame them for being angry enough to want to invoke that punishment.

At this point in time do we really need a new energy drink? Probably not! That ever growing market is getting hopelessly crowded to the point where there’s going to be some causalities. Only those products with extremely strong corporate ties, such as Amp Energy Drink, are going to survive the high level of competition.

Just recently there was a television commercial for a new drink that helps people calm down. Does Robby Gordon, and his SPEED Energy colleagues, need to try this new product prior to the NASCAR weekend at Texas? It certainly can’t hurt.