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SUBURBAN PROPANE IGNITES ENTITLEMENT FOR BRISTOL MOTOR SPEEDWAY’S SPRING NASCAR O’REILLY AUTO PARTS SERIES RACE

BRISTOL, Tenn. (Feb. 24, 2026) – A powerful new era at Bristol Motor Speedway will be fueled by performance, precision and nearly a century of trusted energy leadership, as Suburban Propane Partners, L.P. (NYSE: SPH), surges into the spotlight as entitlement sponsor for the spring NASCAR O’Reilly Auto Parts Series race at the iconic Northeast Tennessee short track, it was announced today by speedway officials.

Further elevating one of the sport’s most electrifying weekends, the race will roar to life as the Suburban Propane 300 on Saturday night, April 11, 2026, on Bristol’s famed all-concrete, high-banked half-mile. The green flag drops at 7:30 p.m. ET, with television coverage on The CW and radio coverage provided by PRN Radio and Sirius XM NASCAR Radio.

For nearly a century, Suburban Propane, a nationwide distributor of propane, renewable propane, renewable natural gas, fuel oil and related products and services, as well as a marketer of natural gas and electricity and investor in low carbon fuel alternatives, has fueled communities across America. Now, the company is fueling one of NASCAR’s most electrifying venues.

The commitment is Suburban Propane’s first race entitlement in NASCAR and it builds upon an expanding relationship with the sport. In January 2025, the company was named the Official Propane of Speedway Motorsports and NASCAR in a separate multi-year agreement, providing propane for the propane-powered track dryers across the circuit and supporting operations at Speedway Motorsports facilities.

“For nearly a century, Suburban Propane has fueled communities across America with safe, reliable energy,” said Nandini Sankara, Vice President of Marketing & Brand Strategy and Spokesperson for Suburban Propane. “Our partnership with NASCAR and Speedway Motorsports, and our sponsorship of the Suburban Propane 300, reflects our shared commitment to performance and reliability. We’re proud to power track-drying equipment, support fueling of campgrounds and concession operations to delivering a safe, seamless race-day experience for fans nationwide.”

As the Official Propane of Speedway Motorsports, Suburban Propane supports 10 tracks across the country, including Bristol Motor Speedway, Charlotte Motor Speedway, Dover Motor Speedway, Echo Park Motor Speedway, Las Vegas Motor Speedway, Nashville Superspeedway, New Hampshire Motor Speedway, North Wilkesboro Speedway, Sonoma Raceway and Texas Motor Speedway. The company provides year-round support services to speedway operations staff and campers at each facility during NASCAR event weekends.

The Suburban Propane 300 is expected to feature a star-studded field eager to claim Bristol’s coveted gladiator sword. Among those entered are multi-time Bristol winner Justin Allgaier; veterans Sheldon Creed, Austin Hill and Harrison Burton; rising stars Jesse Love, Carson Kvapil and Taylor Gray; rookie Brent Crews; and last year’s race winner and defending Cup Series champion Kyle Larson in the No. 88 Chevrolet for JR Motorsports.

Adding another layer of intensity to the weekend, the race is part of NASCAR’s lucrative Dash 4 Cash program. Eligible drivers also will compete for a $100,000 bonus awarded to the highest-finishing qualified competitor. The top four finishers from the Suburban Propane 300 will become eligible to claim the bonus at the next O’Reilly Auto Parts Series Dash 4 Cash event at Kansas Speedway.

“We’re thrilled to welcome Suburban Propane as a race entitlement sponsor at Bristol, building on their tremendous partnership across all Speedway Motorsports tracks,” said Jerry Caldwell, President and General Manager of Bristol Motor Speedway. “They play an important role in powering the Bristol experience from start to finish — from supporting our campers and concessions areas to helping keep our track race-ready. Their involvement helps us deliver the high-energy weekend our fans expect at the World’s Fastest Half-Mile.”

The April race weekend also includes the Tennessee Army National Guard 250 Truck Race on April 10 and the tradition-rich Food City 500 NASCAR Cup Series race on Sunday, April 12.

Fans can purchase tickets to the Food City 500 weekend of races or any events at Bristol Motor Speedway, please visit the track’s website or call the BMS Ticket Sales Center at (866) 415-4158. You can also purchase tickets at any neighborhood Food City store while supplies lasts.

About Suburban Propane Partners, L.P.
Suburban Propane Partners, L.P. (“Suburban Propane”) is a publicly traded master limited partnership listed on the New York Stock Exchange. Headquartered in Whippany, New Jersey, Suburban Propane has been in the customer service business since 1928 and is a nationwide distributor of propane, renewable propane, renewable natural gas, fuel oil and related products and services, as well as a marketer of natural gas and electricity and producer of and investor in low carbon fuel alternatives, servicing the energy needs of approximately 1 million residential, commercial, governmental, industrial and agricultural customers through approximately 750 locations across 42 states.

Suburban Propane is supported by three core pillars: (1) Suburban Commitment to Excellence – showcasing Suburban Propane’s nearly 100-year legacy, and ongoing commitment to the highest standards for dependability, flexibility, and reliability that underscores Suburban Propane’s commitment to excellence in customer service; (2) SuburbanCares – highlighting continued dedication to giving back to local communities across Suburban Propane’s national footprint; and (3) Go Green with Suburban Propane – promoting propane and renewable propane as versatile, low-carbon energy solutions and investing in the next generation of innovative, renewable energy alternatives.

About Bristol Motor Speedway
Bristol Motor Speedway, known as The Last Great Colosseum, sits in the mountains of Northeast Tennessee near the Virginia state line. The 0.533-mile concrete oval, with 28-degree banking, hosts two major NASCAR Cup Series weekends each year, the tradition-rich Food City 500 weekend in April and the crown jewel Bass Pro Shops Night Race Chase weekend in September. The venue has staged iconic moments such as the 2016 Pilot Flying J Battle at Bristol football game between the University of Tennessee and Virginia Tech (NCAA-record 156,990 fans), the 2025 MLB Speedway Classic between the Atlanta Braves and Cincinnati Reds (MLB regular-season record crowd of 91,032), the 2020 NASCAR All-Star Race, the rebirth of NASCAR Cup Series racing on dirt from 2021–2023 and sold-out concerts for Morgan Wallen and Kenny Chesney. Fans enjoy Colossus TV, the world’s largest outdoor center-hung four-sided screen video board. The adjacent Bristol Dragway is the home to the NHRA Super Grip Thunder Valley Nationals, and the dragway can transform into the Thunder Valley Amphitheatre for music concerts. Opened in 1961 and acquired by Speedway Motorsports in 1996, BMS remains one of America’s most unique and versatile sports and entertainment destinations. For more information, please visit www.bristolmotorspeedway.com.

Chili’s Grill & Bar and Spire Motorsports Ride The ‘Dente Again-Te

The restaurant brand continues to shine a spotlight on its iconic Presidente Margarita® through its standout NASCAR presence

DALLAS (Feb. 24, 2026) – Chili’s® Grill & Bar returns to the track March 1 in Austin, Texas, and it’s bringing Ride the ‘Dente™ along for more high-speed circuits with Spire Motorsports and driver Carson Hocevar.

Chili’s sells more margaritas than any restaurant brand in the U.S., nearly 30 million in 2025 alone, and the iconic Presidente, or ‘Dente, is one of the most popular. A menu staple since 1994, the ‘Dente features reposado tequila, brandy, orange liqueur and is served alongside its famous blue shaker, giving guests the opportunity to pour seemingly endless margaritas.

And the ‘Dente isn’t just a delicious margarita; it’s now become the rallying cry for Hocevar’s fans.

Appearing on Hocevar’s No. 77 Chevrolet ZL1 in 2025, “Ride the ‘Dente” is how Chili’s re-introduced the Presidente to the racing crowd, launching the brand’s first country music video before bringing its mechanical marg shaker ride to the Boulevard in the infield at Talladega Superspeedway. The off-track pieces accompanied one of the season’s fan-favorite car and firesuit designs. The car featured western flourishes and a custom Ride the ‘Dente logo, while the firesuit turned heads with a personalized Texas-sized belt buckle detail, faux denim jeans and a western, button-down motif.

“We love how fans have taken the campaign and made it a rallying cry for hard racing or a way to say they’re headed to Chili’s for margs and Triple Dippers,” said Chili’s Director of Media, Tim Forman. “This year, we’re making a few updates, starting with an intimidating black-and-white design and black suit, to reflect the mentality Carson brings to the track and give fans another reason to yell or post ‘Ride the Dente’.”

This newest ‘Dente car design is a classic black, white and red with the return of the recognizable Ride the ‘Dente logo and the addition of pepper vines crawling across the top and sides, a homage to Chili’s founder Larry Lavine and the fashion sense he displayed in the early days of the 50-year-old restaurant brand.

The Chili’s firesuit gets an outlaw edit to its western-theme with a black faux button-down, jeans, and boot design, pepper vine flourishes, a Spire bolo tie and an updated version of the Texas-sized Ride the ‘Dente belt buckle detail. And as always, Chili’s is honoring the hardworking teams that bring the Chili’s experience to life every day, using the names of the nearly 1,100 general managers at corporate-owned Chili’s restaurants to make up the pepper logos on the doors.

“Chili’s set the bar last year with the Ride the ‘Dente scheme and firesuit,” said Hocevar. “This year they’ve outdone themselves with the full look. I don’t think you’ll find another car or campaign in the garage that is as detailed and unique as this one. Every little thing has been thought out and it’s really cool to be able to represent a brand I love in the sport I love. I hope everyone enjoys seeing the black-and-white Chili’s Ride the ‘Dente Chevy on track, and when we take it to Victory Lane, they can join us at the nearest Chili’s for some margs and Triple Dippers.”

The race weekend at Circuit of the Americas (COTA) kickstarts a multi-year partnership extension for Chili’s to stay on the No. 77 with Hocevar. The Ride the ‘Dente No. 77 Chevy will be on track throughout the COTA race weekend, culminating Sunday, March 1 at 3:30 p.m. ET on FOX with 95 laps on the 17-turn road course.

Race fans in the Austin area have a chance to see Hocevar and the No. 77 Ride the ‘Dente Chevy on track both Saturday and Sunday of race weekend. For Chili’s guests who aren’t in Austin, the opportunity to Ride the ‘Dente always exists on the menu at their local Chili’s.

About Chili’s® Grill & Bar …
Hi, welcome to Chili’s! A proud leader in the casual dining industry and the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), Chili’s was named Ad Age’s 2025 Brand of the Year. Founded in 1975, Chili’s is known for serving Big Mouth Burgers®, Crispy Chicken Crispers®, and sizzling fajitas, while hand-shaking more margaritas than any other restaurant brand in the United States. Chili’s operates 1,600 restaurants in 29 countries and two territories with over 70,000 team members. With a purpose to make everyone feel special, Chiliheads take food, drink and service seriously – but not themselves. Chili’s was a proud winner at the 2025 MenuMasters Awards for Best New Menu Item for Nashville Hot Mozz, the breakout addition to the social media-famous Triple Dipper. For more than 20 years, Chili’s has been a proud supporter of St. Jude Children’s Research Hospital and has raised more than $120 million for the organization through generous guest and team member donations. Find more information at chilis.com, follow on X or Instagram, like on Facebook, or join Chili’s on TikTok. 

About Spire Motorsports …
Spire Motorsports fields full-time entries in the NASCAR Cup Series, NASCAR CRAFTSMAN Truck Series and Interstate Batteries High Limit Racing.

The team, co-owned by longtime NASCAR industry executive Jeff Dickerson and TWG Motorsports CEO Dan Towriss, earned its inaugural NASCAR Cup Series victory in its first full season of competition when Justin Haley took the checkered flag in the Coke Zero Sugar 400 at Daytona (Fla.) International Speedway on July 7, 2019. Less than three years later, William Byron drove Spire Motorsports’ No. 7 Chevrolet Silverado to its inaugural NASCAR CRAFTSMAN Truck Series win on April 7, 2022, at Martinsville (Va.) Speedway. The team’s most recent win came on Feb. 21, 2026, when Kyle Busch took the checkered flag in the Fr8 Racing 208 at Atlanta Motor Speedway.

In 2026, Spire Motorsports will campaign the Nos. 7, 71 and 77 Chevrolet Camaro ZL1s in the NASCAR Cup Series and the Nos. 7 and 77 Chevrolet Silverado RSTs in the NASCAR CRAFTSMAN Truck Series. The Mooresville, N.C., organization will also field the No. 77 410 sprint car in Interstate Batteries High Limit Racing competition.

What Happens to an Electric Vehicle After a Crash? A Complete Repair Breakdown

Photo by Kindel Media pexels.com

Harry’s Auto Collision is a family-owned, award-winning auto body repair shop operating in Los Angeles and Thousand Oaks, California, since 1974. They specialize in repairing luxury, exotic, and electric vehicles (including Lucid and Tesla), providing services such as structural repairs, paint refinishing, ADAS calibration, and insurance claim support.

  • Electric vehicle (EV) collision repair differs significantly from internal combustion engine (ICE) vehicle repair because EVs integrate high-voltage battery systems, aluminum-intensive structures, and advanced driver-assistance systems (ADAS) directly into their design.
  • Many EVs use a skateboard platform where the battery pack forms part of the vehicle’s structural foundation. This means even minor collisions can affect not only exterior panels but also battery enclosures, electrical systems, and embedded safety sensors.
  • After a crash, the repair process begins with high-voltage system isolation and comprehensive diagnostic scanning to prevent electrical hazards and identify hidden faults that may not be immediately visible.
  • Technicians must carefully inspect the battery enclosure for punctures, thermal damage, voltage irregularities, or structural compromise. Computerized frame measurements are used to verify alignment against manufacturer specifications.
  • Aluminum structural components require specialized tools and manufacturer-approved bonding or replacement methods to preserve crash integrity and long-term durability.
  • ADAS calibration is typically required after impact. Cameras, radar units, and ultrasonic sensors must be precisely realigned to ensure braking assistance, lane-keeping, and collision warning systems function properly.
  • Battery damage is a major cost driver. Full battery pack replacement can range from $12,000 to $25,000 depending on the vehicle model and capacity. Severe battery compromise may lead insurers to declare a total loss.
  • Certified EV repair facilities help ensure electrical safety, manufacturer compliance, warranty protection, accurate calibration, and long-term vehicle reliability.

Approximately six million police-reported crashes occur each year in the United States, which makes proper repairs essential for safety and reliability. Collision repair quality is becoming increasingly important as vehicles become more technologically complex. This extends to electric vehicles (EVs), which are built differently from internal combustion vehicles. They come with high-voltage battery packs, aluminum structures, and integrated driver-assistance systems. 

After a collision, these components require careful inspection and controlled repair environments. For example, a shop such as Harry’s Auto Collision is a certified Lucid body shop, where technicians follow specialized procedures to restore structural integrity, electrical safety, and system performance for Lucid EVs. This article explores this topic in detail: 

Why EV Collision Repair Is Fundamentally Different

Electric vehicles use a structural layout commonly called a skateboard platform. The high-voltage battery pack sits flat along the floor, forming part of the vehicle’s structure. This design lowers the center of gravity and improves handling, but it also means collision forces can affect the battery enclosure.

Unlike traditional steel-dominant construction, many EVs rely heavily on aluminum. Aluminum behaves differently under stress and heat, and improper repair methods can weaken its structural integrity. Technicians must use specialized tools, bonding methods, and measurement systems designed specifically for aluminum repair.

Safety systems add another layer of complexity. Electric vehicles include high-voltage disconnect mechanisms, battery monitoring systems, and multiple sensors. These systems detect damage, isolate electrical risks, and protect occupants and technicians. 

Even minor collisions can trigger protective shutdowns or hidden faults. Advanced driver-assistance systems, often called ADAS, are also affected by impacts. Cameras, radar modules, and ultrasonic sensors must remain precisely aligned. A small shift in sensor position can affect braking assistance, lane-keeping, and collision warnings.

Manufacturers also publish detailed repair procedures that technicians must follow exactly. These protocols specify inspection steps, repair methods, and calibration requirements. At different repair facilities, technicians are trained to follow brand-specific procedures that address structural materials, battery safety, and software integration unique to vehicles produced by Lucid Motors.

For insurers, repair complexity affects claim decisions and cost estimates. For owners, proper repair ensures safety, performance, and long-term reliability. For technicians, the process requires specialized training and strict adherence to safety standards.

Below is a structured comparison highlighting how EV collision repair differs from internal combustion engine (ICE) vehicle repair:

Repair FactorElectric Vehicle (EV)Internal Combustion Engine (ICE) Vehicle
Structural designSkateboard platform with battery integrated into chassisThe engine compartment is separated from the fuel tank
Primary riskHigh-voltage battery damage, thermal eventsFuel leaks, engine damage
MaterialsHeavy aluminum and composite usePrimarily steel
DiagnosticsSoftware scans and battery system dataMechanical inspection and OBD scan
ADAS calibrationAlmost always required after impactRequired mainly in moderate/severe impacts
Typical repair costHigherLower relative cost
Complexity levelHigh (electrical, structural and software integration)Moderate (primarily mechanical and structural)


On average, EV collision repairs can range from $1,500 for minor cosmetic damage to $20,000+ for major structural or battery-related repairs. Battery replacement alone can cost between $12,000 and $25,000, depending on model and capacity, whereas comparable ICE engine replacements typically range between $4,000 and $10,000.

What to Do After a Crash

Here is a checklist of what owners should do immediately after a crash:

  • Move to a safe location and power off the vehicle if possible
  • Avoid touching exposed wiring or damaged battery areas
  • Call emergency services if smoke, sparks, or unusual odors are present
  • Inform the tow provider that the vehicle is electric
  • Request towing to a certified EV repair facility
  • Do not attempt to restart the vehicle if warning lights appear related to the battery or high voltage systems

The repair timeline expectation for this stage is around one to two days, depending on diagnostic complexity 

The EV Repair Process Step by Step

Electric vehicles require a precise, multi-stage repair process after a collision. Here are all the steps required to address unique safety, structural, and electronic systems to restore the vehicle to its full performance.

1. Initial Safety Assessment

The first step after an EV arrives at a repair facility is ensuring electrical safety. Technicians begin by powering down the vehicle and isolating the high-voltage system. This prevents accidental electrical exposure during inspection.

Diagnostic scans are then performed to identify fault codes. These scans reveal battery issues, sensor faults, and system shutdown events triggered by the collision. Battery management systems store detailed data that helps technicians understand potential internal damage.

Visual inspection also takes place during this phase. Technicians look for coolant leaks, structural deformation, and battery enclosure damage. Even small signs can indicate deeper problems.

2. Structural and Battery Inspection

Once safety is confirmed, technicians evaluate the vehicle’s structural condition. Computerized frame measurement systems compare the vehicle’s dimensions to factory specifications. This helps determine whether they can repair the structure or if it requires replacement.

Additionally, the battery enclosure receives special attention. Technicians check for punctures, dents, or thermal damage. Any compromise to the battery casing can affect safety and performance.

Whereas aluminum repair requires precise methods. Unlike steel, aluminum cannot always be reshaped using traditional techniques. In some cases, sections must be replaced rather than repaired to maintain structural strength.

Premium electric vehicles often require repair environments designed specifically for their materials and electronics. Technicians working in these settings follow strict certification standards, use insulated tools, and access manufacturer repair systems. Facilities such as Harry’s Auto Collision  Lucid body shop operate within these requirements to ensure structural accuracy, battery safety, and proper system integration throughout the repair process.

3. Component Repair and Replacement

After structural repairs are complete, technicians focus on restoring vehicle systems. Damaged components such as sensors, cameras, and wiring harnesses are replaced according to manufacturer specifications.

ADAS calibration is a critical step. Cameras and radar units must be aligned using specialized calibration equipment. This ensures safety systems function correctly and respond accurately to driving conditions.

They also inspect thermal management systems. Electric vehicles rely on cooling systems to regulate battery temperature. Technicians check coolant lines, pumps, and heat exchangers for damage or leaks.

Software diagnostics continue throughout this phase. Repairs often require system resets, firmware updates, and configuration procedures. These updates ensure all vehicle systems communicate correctly. Below is the criteria you should consider when deciding between replacing vs repairing the battery:

  • Presence of cell damage or internal short circuits: Replace because damaged cells can cause unpredictable performance, fire risk, and loss of capacity. Repairing individual cells is often unsafe and not manufacturer-approved.
  • Thermal runaway risk indicators: If there are signs of overheating or thermal instability, the battery can catch fire, so it’s best to replace it. Replacement ensures safety; repair is not recommended.
  • Coolant contamination inside battery housing: Coolant can short electrical circuits and corrode cells, so consider replacing it in this case. Repair may not restore full integrity, so replacement prevents long-term failure
  • Structural compromise of battery casing: Replace as dents or cracks weaken protection and increase crash/fire risk. Minor cosmetic dents might be repairable if cells are intact, but casing compromise generally requires full replacement.
  • Manufacturer-mandated replacement thresholds: Follow the manufacturer, as some EV makers require battery replacement if certain damage criteria are met; ignoring this voids warranty and safety certification
  • Cost comparison between enclosure repair and full pack replacement: Repair if safe and cost-effective. Only attempt repair if internal cells are intact, casing damage is minor, and manufacturer guidelines allow it. Otherwise, replace for safety and reliability

If the battery enclosure is dented but cells remain intact, localized repair may be approved. If internal modules show voltage irregularities or thermal damage, full pack replacement is often required.

4. Final Testing and Validation

The final stage involves confirming that the vehicle operates safely and correctly. Technicians perform road tests to evaluate handling, braking, and system performance. Diagnostic scans verify that no fault codes remain. 

ADAS systems undergo validation to confirm proper calibration. They also check battery systems to ensure stable operation and safe performance. Repair facilities also document all procedures performed. This documentation provides a record for owners, insurers, and future service providers.

Common Mistakes 

Common mistakes or repair pitfalls include:

  • Skipping high-voltage isolation procedures
  • Improper aluminum welding techniques weaken the structure
  • Failure to recalibrate ADAS systems after sensor replacement
  • Using non-certified replacement parts
  • Overlooking minor battery casing dents that hide internal damage
  • Incomplete documentation affecting warranty coverage

The repair timeline expectation for this stage is usually five to 14 days, depending on calibration complexity and software integration requirements.

Infrastructure and Workflow Behind EV Collision Repair

Electric vehicle repair facilities must be designed with safety and isolation in mind. High-voltage vehicles are often serviced in designated areas separate from conventional repair bays. These areas reduce electrical risk and prevent cross-contamination during structural repairs.

Technician certification plays a central role in repair quality. Certification programs train technicians to handle battery systems, aluminum structures, and software diagnostics. These programs also teach safe handling procedures for high-voltage components.

Parts sourcing can present challenges. EV components are often brand-specific and may not be widely available. Replacement parts must meet manufacturer specifications to ensure compatibility and safety. 

This can increase repair timelines compared to traditional vehicles. Battery damage can influence insurance decisions. If battery integrity is compromised, insurers may classify the vehicle as a total loss. Battery replacement costs and safety concerns play a significant role in these evaluations.

Digital diagnostics have become essential tools. Technicians connect vehicles to manufacturer systems to retrieve data, perform calibrations, and install updates. Some calibration procedures rely on cloud-based platforms that verify proper system operation.

Coordination between repair facilities, manufacturers, and insurers ensures that repairs meet required standards. This coordination helps maintain vehicle safety and protects long-term reliability.

Repair Timeline 

Typical total repair timelines look like this:

  • Minor cosmetic repair: Seven to 14 days
  • Moderate structural repair: Two to four weeks
  • Major battery or structural replacement: Four to eight weeks (depending on part availability)

Below is a structured breakdown of EV repair stages and cost expectations:

Repair StagePurposeEstimated TimeTypical Cost Range
Initial Safety and DiagnosticsHigh-voltage isolation, system scanOne to two days$200 to $800
Structural and battery InspectionFrame measurement, enclosure evaluationThree to 10 days$1,000 to $5,000
Component replacement and calibrationSensors, wiring, and ADAS alignmentFive to 14 days$2,000 to $8,000
Battery replacement (if required)Full pack removal and installationTwo to four weeks$12,00 to $25,000
Final testing and validationRoad test, system confirmationOne to three days$300 to $1,000

Owner and Shop Practices That Improve Outcomes

Prompt inspection after a collision is important, even if damage appears minor, because electric vehicles can sustain hidden battery or sensor damage that is not immediately visible. Conducting an early assessment helps identify risks before they worsen and ensures any necessary repairs are addressed promptly.

For the shop, transparency during repair builds trust and improves safety. Give detailed documentation so owners can understand what was repaired and why. It also helps future technicians maintain the vehicle correctly.

For owners, choosing certified repair facilities is critical for high-voltage vehicles. Certified technicians have the training and tools required to perform repairs safely. Improper repairs can create safety risks and reduce vehicle performance. Repair quality also affects resale value. Vehicles repaired according to manufacturer standards retain greater value and reliability. 

Buyers can look for evidence of proper repair and maintenance. Battery warranty protection is another consideration. Manufacturers may require certified repair procedures to maintain warranty coverage. Repairs performed outside these standards can affect warranty eligibility.

Lastly, safety culture plays a central role in electric vehicle repair. Prioritizing proper procedures over speed or cost helps ensure long-term vehicle performance and occupant safety.

Endnote

Repairing an electric vehicle after a crash involves far more than restoring its appearance. Technicians must evaluate battery integrity, structural safety, and software functionality while following manufacturer-approved procedures. 

Careful diagnostics, certified repair methods, precise calibration, clear cost expectations, realistic repair timelines, and informed owner decisions ensure the vehicle returns to safe operation. These steps help preserve performance, protect long-term reliability, and maintain the safety systems that define modern electric vehicles.

Ford Racing NASCAR – COTA/St. Petersburg Advance

CIRCUIT OF THE AMERICAS & ST. PETERSBURG

Saturday, Feb. 28 – NASCAR Craftsman Truck Series (St. Pete), 12 p.m. ET (FOX)
Saturday, Feb. 28 – NASCAR O’Reilly Auto Parts Series (COTA), 2:30 p.m. ET (CW)
Sunday, March 1 – NASCAR Cup Series (COTA), 3 p.m. ET (FOX)

For the third straight week, all three of NASCAR’s top touring series will be in action, but they won’t all be in the same location. That’s because the NASCAR Cup and NASCAR O’Reilly Auto Parts Series are competing in Austin, TX, at Circuit of The Americas (COTA) while the NASCAR Craftsman Truck Series runs for the first time on the streets of St. Petersburg in Florida.

SMITH STARTING STRONG

Zane Smith has gotten off to a solid start this season. The driver of the No. 38 Front Row Motorsports Ford Mustang Dark Horse is one of only three drivers to post a top-10 finish in the first two races and sits fifth in the point standings going into this weekend’s race at Circuit of The Americas. Smith, who also has a stage win to his credit, has finishes of sixth (Daytona) and seventh (Atlanta), marking the first time in his Cup career he has strung together consecutive top-10 runs. In two previous Cup Series starts at COTA, Smith has finishes of 19th (2024) and 29th (2025).

BUESCHER AT HOME ON THE ROAD

Chris Buescher has turned into one of the most consistent road course drivers on the Ford Racing roster and comes into this weekend’s race looking to extend his streak of top 10 finishes at Circuit of The Americas to four. The Texas native has a pair of eighth-place finishes to go with last year’s seventh-place run in five career starts at the Austin facility. Even more impressive is his streak over the last four seasons that has seen him put together 17 top 10 finishes in the last 23 road/street course events, including a win at Watkins Glen International in 2024. Buescher’s average finish during that stretch is 9.04.

FORD’S ACTIVE ROAD COURSE CUP WINNERS

There are three current drivers who have won a NASCAR Cup Series race on a road course with Ford. The most recent winner was Chris Buescher, who won at Watkins Glen International and extended his streak of at least one victory to three straight seasons. Ryan Blaney got his first road course win in the inaugural event on the Charlotte Roval in 2018 while Joey Logano scored his Cup victory at Watkins Glen International in 2015, which completed a weekend sweep after he won the NASCAR O’Reilly Auto Parts Series race one day earlier.

OTHER FORD ROAD COURSE WINNERS

Besides the drivers mentioned above, Ford has four other active Cup competitors who have won on a road course in either the NASCAR O’Reilly Auto Parts or NASCAR Craftsman Truck Series. Brad Keselowski (Watkins Glen NOAPS with Ford, 2013); Austin Cindric (NOAPS wins with Ford at Watkins Glen, 2019; Mid-Ohio, 2019; Road America, 2020, Daytona Road Course, 2020; and Indianapolis Road Course, 2021); Todd Gilliland (Circuit of The Americas NCTS with Ford, 2021); and Zane Smith (Circuit of The Americas NCTS with Ford, 2022 and 2023).

FORD ROAD COURSE WINS IN THE MODERN ERA (1972-Present)

Circuit of The Americas is one of nine road courses the NASCAR Cup Series has competed on in the modern era, joining Riverside International Raceway (1958-88), Watkins Glen International (1957-Present), Sonoma Raceway (1989-Present), Charlotte Motor Speedway (2018-Present), Daytona International Speedway (2020-2021), Road America (2021-2022), Indianapolis Motor Speedway (2021-23) and the Chicago Street Race (2023-Present). Ford has produced a total of 20 combined wins at those facilities from 1972-Present. Mark Martin leads the way with four victories, including three straight years at Watkins Glen, while Ricky Rudd, Marcos Ambrose and Geoffrey Bodine have two each.

RYAN PREECE: “I like it. I think it’s gonna be a completely different race from last year just because of the tire and the tire degradation and how you have to position yourself through that. I think there are still quite a few unknowns, but I think it showed last year at the Roval that qualifying matters, but you can still make a good day out of something if you don’t have track position.”

CHRIS BUESCHER: “I’m looking forward to COTA The changes last year took away some passing zones. It took away those max braking dive bomb passing zones, which isn’t necessarily a bad thing, but it did force everything to happen in turn one, which was already kind of a nasty corner with how wide it is on entry and pinpointed at the apex, but the course was better. I think we got more laps. There was probably close to two miles of racetrack on the back side of the course that our fans didn’t get to see. There were no stands. I don’t remember any camping and it was just too far away. I think it was a solid decision to shorten it up and bring us by the stands and by the fans almost twice as much. I think we still have some decent passing zones there. It did kind of change what you put the most emphasis on when we go and it certainly made it a lot easier on brakes.”

GILLILAND WINS DEBUT TRUCK RACE AT COTA

Todd Gilliland became the first NASCAR driver to win a national series event at Circuit of The Americas when he captured what was then known as the NASCAR Camping World Truck Series race in 2021. In a weekend that was hampered by rain, Gilliland was able to manage the mixed conditions of dry and wet pavement to win by nearly eight seconds. Gilliland, who registered his second series win that day, continues to look for his first NASCAR Cup Series victory this weekend in his fourth season driving for Front Row Motorsports.

SANCHEZ FITTING RIGHT IN

Nick Sanchez has had two races with Ford and AM Racing, but he’s been impressive to say the least. In both events, Sanchez started 28th and drove through the field to an eighth-place finish in the first stage. Unfortunately, he was collected in a multi-car accident coming to the green-and-white checkered flag and was forced to retire in 36th place. He avoided that outcome last weekend at EchoPark Speedway by staying patient until the end and then charging through the middle lane to finish third. He has one NOAPS start at COTA (24th last year) and two in the NASCAR Craftsman Truck Series (seventh and 18th).

A SERIES FIRST

This weekend will mark the first street course race in NASCAR Craftsman Truck Series history as the Grand Prix of St. Petersburg takes place on Saturday in Florida. The 80-lap feature will be the first new event on the schedule since last season when Lime Rock Park was added. The last time a Ford Racing driver won a series debut race was in 2021 when Todd Gilliland drove to victory at Circuit of The Americas.

SMITH SITS ON TOP OF POINT STANDINGS

Chandler Smith is one of two full-time NCTS drivers who have finished in the top 10 of the first two races, winning the season-opener in Daytona and finishing sixth last week at EchoPark Speedway. As a result, Smith has a 28-point lead on the field and is one of three Ford F-150 drivers currently in the top 10. Ben Rhodes is third after his fourth-place run last weekend while Ty Majeski is fourth.

FORD’S ALL-TIME CUP ROAD COURSE WINNERS

5 – Dan Gurney
4 – Mark Martin
2 – Fireball Roberts, Marvin Panch, Parnelli Jones, Ricky Rudd, Marcos Ambrose
1 – Chuck Stevenson, Eddie Gray, Richard Petty, A.J. Foyt, Bobby Allison, Bill Elliott, Davey Allison, Geoffrey Bodine, Ernie Irvan, Rusty Wallace, Carl Edwards, Joey Logano, Kevin Harvick, Ryan Blaney, Michael McDowell, Chris Buescher

As the spirit of America, the Ford Mustang is the world’s best selling sports car and one of the planet’s most popular race cars. With Mustang-based race cars competing in international sports car competition (GT3 and GT4), NASCAR, NHRA, Formula Drift, in Supercars, at the Pikes Peak International Hill Climb and in its own bespoke regional one-make series – Mustang Cup and Mustang Challenge – the platform has an unprecedented global reach. This weekend, 12 Mustang race cars are scheduled to race across all disciplines. Learn more about Mustang at www.FordRacing.com.

Former NFL head coach Jon Gruden named Grand Marshal of the Firestone Grand Prix of St. Petersburg

Tampa Bay’s Super Bowl-winning coach will give the command for NTT INDYCAR SERIES drivers to start their engines this Sunday

ST. PETERSBURG, Fla. (Feb. 24, 2026) – Super Bowl XXXVII champion head coach Jon Gruden for the Tampa Bay Buccaneers and current Barstool Sports personality will serve as the grand marshal for the Firestone Grand Prix of St. Petersburg, the season opening race of the NTT INDYCAR SERIES, on Sunday, March 1.

Gruden will participate in pre-race ceremonies, then give the command for the NTT INDYCAR SERIES drivers to start their engines for the 100-lap race around the 1.8-mile, 14-turn downtown St. Petersburg street circuit. He will also take a lap in the parade car ahead of the 25-car starting field just before taking the green flag.

“This will be my first ever Grand Prix in St. Petersburg on Sunday,” said Jon Gruden about the opportunity to be a part of the Firestone Grand Prix of St. Petersburg. “Can’t wait to see these great drivers in action and make some new friends. Looking forward to an amazing event!”

Jon Gruden won Super Bowl XXXVII as the head coach of the Tampa Bay Buccaneers and had also coached the Oakland/Las Vegas Raiders (1998-2001 and 2018-2021) over two stints. At the time of his Super Bowl win, he was the youngest ever head coach to claim an NFL championship. Over his 15-year coaching career, Gruden accumulated 117 wins, won five division titles and made it to three conference championship games. He was also inducted to the Buccaneers Ring of Honor in 2017. From 2009 to 2018, Jon served as a color analyst for ESPN’s Monday Night Football as well as an analyst for the NFL Draft and postseason college football games. In 2024, Jon joined Barstool Sports and is featured on their football programming, The Pro Football Football Show and Gruden’s QB Class.

“We are excited to announce Jon Gruden as the grand marshal of the Firestone Grand Prix of St. Petersburg,” said Kim Green, co-owner, chairman and CEO of Green Savoree Racing Promotions, organizers of the Firestone Grand Prix of St. Petersburg. “Coach Gruden will no doubt give a great command for IndyCar drivers to start their engines for the first time to kick off the 2026 season. He is a revered sports figure in the Tampa Bay community guiding the Buccaneers to its first Super Bowl trophy in 2003. We greatly appreciate him wanting to join us on Sunday.”

The 22nd annual Firestone Grand Prix of St. Petersburg will bring a full-weekend of high-speed action to the picturesque downtown St. Petersburg waterfront. The NTT INDYCAR SERIES headlines the event as the premier open-wheel series in North American opens its season in St. Pete for the 16th time on Sunday, March 1. Joining the race weekend is the NASCAR CRAFTSMAN Truck Series for their inaugural street race on Saturday, Feb. 28 in the OnlyBulls Green Flag 150 at St. Petersburg. The racing schedule will also feature the sport’s rising stars as INDY NXT by Firestone, and USF2000 Presented by Continental Tire speed through the downtown streets. Additionally, Whelen Mazda MX-5 Cup presented by Michelin will provide fender-bending sports car competition.

On Thursday, Feb. 26, two community events – INDYCAR Party in the Park and the 5K Run on the Firestone Grand Prix of St. Petersburg Track – will kick off the event festivities in downtown St. Petersburg at North Straub Park. Free and open to the public, INDYCAR Party in the Park will feature NTT INDYCAR and other racing series driver appearances, music, giveaways, food trucks and more. Fans will be able to get up-close to race cars from all the series running during the race weekend in the park from 4-7 p.m. ET.

Additionally, runners and walkers have a unique opportunity to “race on track” during the 5K Run on the Firestone Grand Prix of St. Petersburg Track set for 5 p.m. ET on Feb. 26. The race starts and ends on Bayshore Drive NE, adjacent to North Straub Park. Participants can register now at gpstpete5k.com while supplies last with all proceeds benefiting the Police Athletic League of St. Petersburg.

Both 3-Day and Single Day Grandstand and General Admission tickets are available starting as low as $30. For complete pricing, schedule and festival information, visit gpstpete.com. Follow the event on social media using @gpstpete and #FirestoneGP for the latest updates. Joining the E-Club also provides insider access to the latest news and offers.

About Firestone Grand Prix of St. Petersburg:

The 22nd annual Firestone Grand Prix of St. Petersburg is a race event held during Florida’s spring break season. Traditionally the site of the NTT INDYCAR SERIES’ season-opening race, St. Pete is a destination city hosting this annual motorsports tradition and offering a festival atmosphere with its downtown location. The 2026 Firestone Grand Prix of St. Petersburg airs live on a national broadcast on FOX on March 1. NASCAR will also conduct its very first street race for the NASCAR CRAFTSMAN Truck Series in its history on the streets of St. Petersburg in 2026. The temporary circuit is a 1.8-mile, 14-turn configuration that uses the streets circling Pioneer Park, the Duke Energy Center for the Arts, The Dali Museum and extending onto the runway at Albert Whitted Airport, and borders the waterfront of Tampa Bay and picturesque St. Petersburg Harbor and Marina. The Firestone Grand Prix of St. Petersburg is owned and operated by Green Savoree St. Petersburg, LLC. Green Savoree St. Petersburg, LLC is owned by Green Savoree Racing Promotions 2, LLC whose other subsidiaries also promote three additional NTT INDYCAR SERIES races, The Honda Indy 200 at Mid-Ohio Presented by the 2027 CR-V Hybrid (July 3-5, 2026), BITNILE.COM Grand Prix of Portland (Aug. 7-9, 2026) and Ontario Honda Dealers Indy at Markham (Aug. 14-16, 2026).

For more information, visit gpstpete.com, ‘like’ its Facebook page @GPSTPETE or follow the event on X at @GPSTPETE and Instagram at @GPSTPETE using #FirestoneGP.

Tyler Gonzalez To Make NASCAR O’Reilly Auto Parts Series Debut With Hettinger Racing at COTA

21-Year-Old Racer Brings Successful Sportscar Background to No. 5 Ford Mustang

MOORESVILLE, N.C. (Feb. 24, 2026) – Hettinger Racing is facilitating another NASCAR O’Reilly Auto Parts Series debut, tabbing 21-year-old Tyler Gonzalez to drive its No. 5 Victory Custom Trailers Ford Mustang Dark Horse in the Focused Health 250 on Saturday at Circuit of the Americas (COTA) in Austin, Texas.

In the season-opening O’Reilly Series race at Daytona (Fla.) International Speedway, Hettinger Racing debuted Midwestern short-track star Luke Fenhaus. Now with the O’Reilly Series heading to its first road-course race of the season, Hettinger Racing is looking to leverage Gonzalez’s extensive and successful road-racing background on COTA’s 2.4-mile, 20-turn layout.

Gonzalez earned the inaugural Toyota GR Cup title in 2023 and finished second in the 2025 Whelen Mazda MX-5 Cup championship. The St. Cloud, Florida, native holds an FIA Silver racing license and currently competes fulltime in SRO Pirelli GT4 America and IMSA Michelin Pilot Challenge within its Touring Car class.

“Tyler brings a lot of road-racing experience to our team. He’s won championships, he’s won at COTA and he’s shown that he can handle cars similar to what he’ll be racing this weekend,” said team owner Chris Hettinger. “Our job is to give him a strong No. 5 Victory Custom Trailers Ford Mustang so he can showcase his talent here in the O’Reilly Series.”

Gonzalez is well-suited for COTA, having raced at the purpose-built Formula 1 venue across Mazda MX-5 Cup, Toyota GR Cup and GT4 America. In fact, in Gonzalez’s most recent race at COTA – a three-hour endurance contest last April in GT4 America – he won with co-driver Gresham Wagner.

“I’ve had the chance to race at COTA in a few different series, and winning there in GT4 last year was a big moment for me. But this is a different challenge,” Gonzalez said. “The O’Reilly Series demands a lot. It’s filled with really good drivers on really good teams. There’s a lot of depth. My goal is to learn and execute in practice and in qualifying and all the way through the race. I’m grateful to Chris and everyone at Hettinger Racing and Ford for this opportunity.”

While Saturday’s Focused Health 250 will be Gonzalez’s first O’Reilly Series outing, his time in Trans Am’s CUBE 3 Architecture TA2 Series provided Gonzalez with the closest taste of how an O’Reilly Series car performs. Gonzalez made four TA2 starts in 2024 and three in 2025, collecting five podiums, two of which were runner-up finishes. He earned his first career TA2 pole last August at Canadian Tire Motorsports Park in Bowmanville, Ontario.

“TA2 cars are probably the closest thing to a stock car, so the time I spent there is going to be really helpful,” Gonzalez said. “The series had big fields and the cars are pretty evenly matched, so it forced you to refine your racecraft in terms of knowing when to be aggressive, when to be patient and how to position yourself in traffic. All of that will come into play this weekend at COTA.”

Gonzalez’s O’Reilly Series debut begins Friday with a 50-minute practice starting at 4 p.m. CST/5 p.m. EST before qualifying at 5:05 p.m. CST/6:05 p.m. EST. The Focused Health 250 goes green on Saturday at 2 p.m. CST/3 p.m. EST with live, flag-to-flag coverage provided by The CW and SiriusXM NASCAR Radio.

Four Takeaways from the NASCAR O’Reilly Auto Parts Series Race at EchoPark Speedway

Photo by John Knittel for SpeedwayMedia.com.

EchoPark Speedway marked the second round of the 2026 NASCAR O’Reilly AutoParts Series and provided thrilling and exciting action in the 163 laps that saw a first-time winner.

The 2018 Truck Series champion Sheldon Creed had come up short many times throughout his O’Reilly career. But finally, he got it done early Saturday evening in a last-lap pass. As Creed celebrated his first series win, we’ll see how the other drivers did in the Bennett Transportation and Logistics 250.

Corey Day Claims Top Five Finish After Early Trouble

It was a wild day for the Hendrick Motorsports developmental driver Corey Day. He ultimately wound up in the fourth position at EchoPark Speedway when all was said and done.

One of the early incidents for Day came on Lap 6 when he and Ryan Sieg made contact on the frontstretch, getting others involved as well. Sieg’s brother, Kyle, was also collected and Blaine Perkins got caught up in the damage, too.

Day was able to carry on and tried to maneuver his way back toward the front. But more troubles plagued the young driver in another wreck. During the mid-portion of the race, Day’s car slid up the track in Turns 3 and 4, and clipped the race leader, Carson Kvapil, and Justin Allgaier. Both cars were sent out of the race.

Despite being involved in many incidents, the Clovis, California native was able to rebound to a fourth-place finish. It was Day’s second top-five finish of his young O’Reilly AutoParts Series career.

Parker Retzlaff and Nick Sanchez Nearly Spoil The Party

It’s no wonder that Parker Retzlaff, who is now driving for the No. 99 Viking Motorsports Chevrolet, is a strong contender at superspeedways and drafting tracks. Most of his top five finishes have come at either Daytona or Atlanta, with some top 10 finishes coming at Talladega.

He showed talent again Saturday night at EchoPark Speedway after coming up one spot short, finishing second once again. He bested his original Atlanta drafting track finish from last year, where he finished fifth driving for Jordan Anderson Racing. It’s not a question of if, it’s a question of when Retzlaff will eventually get his elusive career win.

Meanwhile, Nick Sanchez almost nabbed the win. It would have been a career first for AM Racing, who has never won in NASCAR. Sanchez ran as high as second at one point in the waning laps. But ultimately, he wound up in the third podium finish for the former Big Machine Racing driver.

Rajah Caruth Has Strong Showing

In his 24th career start in the O’Reilly Series, Rajah Caruth had a great outing in Atlanta at EchoPark Speedway this past Saturday. He ran up front multiple times, earning his first career stage victory in the series by winning Stage 2. He also finished second in Stage 1. Caruth had a shot at the win by having a fast car, but had to settle for an eighth-place finish.

Graza Olive Oil Joins RFK Racing and Brad Keselowski as Primary Partner at Circuit of The Americas

Partnership Also Includes Full Season Associate with Ryan Preece No. 60

CONCORD, N.C. (February 24, 2026) – Roush Fenway Keselowski (RFK) Racing today announced that Graza, the beloved brand known for its single origin Extra Virgin Olive Oils, will serve as the primary partner on Brad Keselowski’s No. 6 Ford Mustang for the March 1 NASCAR Cup Series race at Circuit of the Americas (COTA). In addition to the primary race partnership, Graza will be a full season associate partner on Ryan Preece’s No. 60 Ford Mustang throughout the 2026 NASCAR Cup Series season.

The partnership brings together RFK Racing and Graza around a shared focus on taking a bold approach in everything they do. Graza has built a loyal following by challenging convention in the olive oil category, delivering the highest quality products with a distinctive brand design and authentic personality. That same willingness to stand out and push forward aligns with RFK Racing’s commitment to competing and being aggressive.

“They are authentic, bold, and focused on creating a terrific culinary experience that is steeped in quality,” said RFK Racing President, Chip Bowers. “That commitment to excellence is what has established fans of their product from the very first taste; we’re proud to be aligned with another best in brand company.”

Beyond the marquee appearance with Keselowski at COTA, Graza’s full season associate partnership with Preece ensures a consistent presence across RFK Racing throughout the 2026 campaign. The partnership provides opportunities to connect with fans with an energetic and authentic approach, highlighting performance and lifestyle.

“We’re thrilled to partner with such an outstanding team like Roush Fenway Keselowski (RFK) Racing, and introduce ourselves and our delicious products to their loyal fan base,” said Andrew Benin, Graza co-founder & CEO.

Founded in 2022, Graza quickly established itself as a leader in the olive oil category, offering super fresh olive oil in a fun and easy-to-use squeeze bottle. Built around its “Drizzle” and “Sizzle” Extra Virgin Olive Oils, Graza has continued to expand with innovations including refill cans, glass bottles, and “Frizzle,” a high-heat cooking oil made from 100% olives.

The COTA event marks Graza’s first appearance as a primary partner in NASCAR, aligning the brand with one of the most technically demanding venues on the schedule: The 17-turn road course in Austin, Texas.

About RFK Racing 

RFK Racing, in its 39th season in 2026, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns. Visit https://www.rfkracing.com/ and follow the team on all social platforms @rfkracing. 

About Graza

Founded in 2022 by Andrew Benin and Allen Dushi, Graza was created to help home cooks have more fun in the kitchen with high-quality, crazy fresh olive oil. The brand initially launched with “Drizzle” and “Sizzle”—an extra virgin finishing oil and cooking oil duo packaged in easy-to-use squeeze bottles—and quickly emerged as a category leader, becoming the fifth-largest olive oil brand in the U.S. in under four years. Since its debut, Graza has expanded its product lineup to include glass bottles, nitrogen-sealed refill cans, “Frizzle”, a high-heat cooking oil, and most recently, a line of olive oil mayo, spanning three varieties across two packaging formats. At its core, Graza believes every kitchen deserves great, fresh olive oil that’s affordable enough to use every day, while celebrating all the ways it shows up across every meal. Graza can be found in over 28,000 retail doors throughout the country and is available for purchase online. The brand has also received several industry accolades, including NOSH 2025 Brand of the Year, Inc. Best in Business 2025, DIELINE Best in Packaging 2025, and more. To learn more, visit graza.co or follow @getgraza on Instagram.

How Pro AV Tech Elevates the Race Day Experience

Race day is no longer just about speed, engines, and competition. Whether it’s a professional motorsport event, a charity marathon, a cycling race, or a community running festival, audiences today expect something far beyond watching athletes cross a finish line. They expect immersion, clarity, emotion, and connection.

Modern race events have transformed into fully produced live experiences powered by professional audiovisual technology. From crystal-clear sound systems and massive LED displays to real-time livestreaming and remote audience engagement, professional AV production has become one of the most important elements behind a successful race day.

Early in the planning stage, organizers often realize that partnering with an experienced AV rental provider like Megahertz Productions can fundamentally reshape how spectators, sponsors, athletes, and online audiences experience the event. The difference between a well-organized race and an unforgettable one frequently comes down to how effectively technology supports storytelling, communication, and engagement.

This article explores how professional AV technology elevates race day experiences and why production strategy has become just as important as race logistics itself.


The Evolution of Race Day Events

Race events used to be simple gatherings. A starting line, a loudspeaker, a finish banner, and a crowd were enough. Today, expectations have changed dramatically.

Modern audiences are accustomed to stadium-level production values. They want live updates, dynamic visuals, clear commentary, social media integration, and seamless digital access. At the same time, sponsors demand measurable visibility, organizers need operational efficiency, and remote viewers expect broadcast-quality streaming.

This shift has turned race day into a hybrid live production environment that blends sports, entertainment, media broadcasting, and digital interaction.

Professional AV technology enables this transformation by creating a cohesive environment where every participant feels connected to the action.


Why Professional Audio Matters More Than Ever

Sound is often the most underestimated component of race events. Yet audio clarity directly affects safety, engagement, and overall experience.

Clear Communication Across Large Venues

Race courses frequently span large outdoor areas. Without properly engineered sound systems, announcements become distorted, delayed, or completely inaudible. Professional audio design ensures:

  • Even sound coverage across the start and finish zones
  • Clear emergency and safety announcements
  • Accurate timing updates and race instructions
  • Consistent announcer commentary

Strategic speaker placement, delay towers, and calibrated audio processing eliminate dead zones and echo effects that commonly occur in outdoor environments.

Enhancing Energy and Atmosphere

Sound design also shapes emotional energy. Music transitions, announcer tone, crowd microphones, and ambient audio all contribute to excitement.

Professional AV teams don’t simply “play music.” They build an audio narrative that evolves throughout the day:

  • High-energy countdown moments
  • Motivational music during race starts
  • Celebration audio at finish lines
  • Sponsor recognition without disrupting flow

When audio is thoughtfully produced, spectators remain engaged even during quieter moments of the event.


Visual Technology That Keeps Audiences Connected

Large race environments create a visibility challenge. Most spectators cannot physically see every important moment happening across the course.

Professional visual systems solve this problem.

LED Screens and Live Camera Feeds

High-brightness LED walls allow audiences to follow the race in real time. Multiple camera angles capture:

  • Starting line excitement
  • Mid-course highlights
  • Drone perspectives
  • Athlete interviews
  • Finish line drama

Instead of waiting passively, spectators stay immersed in the unfolding story.

Real-Time Graphics and Data Integration

Race events generate massive amounts of live data. Timing results, rankings, lap counts, and athlete statistics can be integrated into on-screen graphics.

Dynamic visual overlays help audiences understand the competition instantly. This transforms race viewing from observation into participation.

Visual storytelling also strengthens sponsor exposure in ways that feel natural rather than intrusive.


Livestreaming: Extending Race Day Beyond Physical Boundaries

One of the most significant advancements in race production is professional livestreaming.

Reaching a Global Audience

Friends, families, sponsors, and fans increasingly expect remote access. Livestreaming allows events to reach viewers who cannot attend physically while expanding brand visibility worldwide.

Professional webcast production ensures:

  • Multi-camera switching
  • Broadcast-quality audio mixing
  • Stable streaming infrastructure
  • Branded graphics and overlays
  • Real-time viewer interaction

A well-produced livestream transforms a local race into a global experience.

Hybrid Event Strategy

Many race organizers now treat livestream audiences as equally important as on-site spectators.

Hybrid race experiences enable:

  • Virtual participation categories
  • Online sponsor activation
  • Social media engagement
  • Post-event replay content

Livestream footage also becomes valuable marketing material for future promotions and sponsorship proposals.


The Role of AV Production in Athlete Experience

Race day technology isn’t only for spectators. Athletes benefit significantly from professional AV infrastructure.

Confidence Through Clear Information

Athletes rely on accurate communication before and during races. Professional AV systems provide:

  • Reliable start announcements
  • Course updates
  • Timing confirmations
  • Award ceremony coordination

When communication is seamless, athletes can focus entirely on performance.

Celebrating the Finish Line Moment

For many participants, crossing the finish line represents months or years of preparation. Professional cameras, screens, and audio enhance this emotional milestone.

Finish line coverage featuring live commentary, music cues, and large-screen replays turns individual achievement into a shared celebration.


Creating Sponsor Value Through AV Technology

Sponsors play a crucial role in funding race events, and AV production directly influences how sponsors perceive return on investment.

Meaningful Brand Integration

Instead of static banners, professional AV production enables dynamic sponsor presence:

  • Branded LED screen graphics
  • On-air mentions during livestreams
  • Integrated video content
  • Interactive audience moments

These integrations feel organic because they are embedded into the event narrative rather than appearing as interruptions.

Measurable Exposure

Digital production tools allow organizers to track impressions, livestream views, and audience engagement metrics. Sponsors increasingly value measurable outcomes, and AV technology provides the data needed to demonstrate impact.


Operational Efficiency Behind the Scenes

While audiences notice screens and sound systems, much of AV’s impact occurs behind the scenes.

Centralized Production Control

Professional AV teams operate centralized control environments that manage:

  • Camera switching
  • Audio mixing
  • Graphics playback
  • Streaming distribution
  • Recording and archiving

This unified workflow reduces technical risks and ensures smooth transitions throughout the event schedule.

Redundancy and Reliability

Outdoor race environments present unpredictable challenges including weather conditions, power limitations, and network instability.

Experienced production teams implement backup systems such as:

  • Redundant power sources
  • Secondary internet connections
  • Backup recording paths
  • Fail-safe communication channels

Reliability becomes invisible to audiences, which is precisely the goal.


Audience Engagement Beyond the Finish Line

Race day doesn’t end when the last participant finishes. AV technology helps extend engagement long after the event concludes.

Content Creation for Future Marketing

Professional recording enables organizers to repurpose footage into:

  • Highlight reels
  • Social media clips
  • Sponsor recap videos
  • Promotional trailers for future races

High-quality visual content significantly increases long-term event visibility.

Building Community Through Digital Access

Livestream archives allow participants to relive their experience and share it with friends and family. This strengthens emotional connection and encourages repeat participation.

Race events increasingly function as communities rather than one-time gatherings, and AV production supports that continuity.


Safety and Crowd Management Advantages

Technology also plays an essential role in safety management.

Real-Time Messaging

Large displays and distributed audio systems allow organizers to deliver immediate instructions during unexpected situations.

Clear communication reduces confusion and improves crowd movement efficiency.

Monitoring and Coordination

Integrated video systems assist organizers and security teams in monitoring crowd flow, identifying congestion points, and coordinating emergency responses when necessary.

Professional AV infrastructure, therefore, contributes not only to entertainment but also to responsible event management.


The Importance of Strategic Pre-Production

Successful race day production begins long before the event itself.

Site Assessment and Planning

Professional AV teams conduct detailed evaluations of:

  • Course layout
  • Power availability
  • Audience density
  • Camera positions
  • Acoustic challenges

Pre-production planning prevents costly last-minute adjustments and ensures technical systems align with event goals.

Collaboration With Event Stakeholders

Race production requires coordination among organizers, sponsors, timing companies, marketing teams, and broadcast crews.

AV professionals act as a technical bridge connecting these stakeholders into a unified workflow.


Race production continues evolving as new technologies emerge.

Remote Production Workflows

Cloud-based production systems allow portions of live switching and graphics operation to occur remotely, reducing equipment footprint while maintaining broadcast quality.

Interactive Viewer Experiences

Future race broadcasts increasingly include:

  • Live polling
  • Athlete tracking apps
  • Real-time viewer comments integrated into streams
  • Augmented reality graphics

These features blur the line between spectator and participant.

Sustainable Event Production

Energy-efficient LED technology, optimized logistics, and remote workflows help reduce environmental impact. Sustainability has become an important consideration for modern race organizers.


Choosing the Right AV Partner for Race Day Success

Not all AV services are suited for dynamic outdoor events like races.

Key factors organizers should evaluate include:

  • Experience with live sporting environments
  • Capability in both rental and full production services
  • Expertise in livestreaming and webcasting
  • Scalable equipment inventory
  • Strong pre-production planning processes

An experienced AV partner understands that race day is unpredictable and designs systems flexible enough to adapt in real time.


From Event to Experience: The Real Impact of Pro AV

At its core, professional AV technology transforms race day from a logistical operation into a memorable experience.

It connects athletes with spectators.
It turns sponsors into storytellers.
It expands local events into global broadcasts.
It captures emotional moments that live far beyond a single day.

When audio, visual production, and livestreaming work together seamlessly, race events gain something powerful: presence. Audiences feel closer to the action, participants feel celebrated, and organizers gain a platform capable of growing year after year.

As race events continue evolving into hybrid media experiences, professional AV technology will remain at the center of innovation, quietly shaping how people gather, compete, and celebrate achievement together.

Race day may begin with a starting gun, but today its true impact is defined by how well the story is seen, heard, and shared.

Why Clean Cars Perform Better on the Road and Track

Image by Kahl Orr from Pixabay

When most car enthusiasts think about performance, they immediately picture horsepower, suspension, setups, and upgraded tires. While these factors are important, one often-overlooked element can make a real difference: keeping your car clean. 

In this article, we’ll explore how keeping your car clean can enhance performance both on the road and on the track.

A Clean Exterior Improves Aerodynamics

Even a thin layer of dirt or dust can affect your car’s aerodynamics. While the impact may be minor on city streets, it becomes noticeable at higher speeds, whether that’s on the highway or at track events.

Dirt and debris create tiny disruptions in air flow, increasing drag and slightly decreasing efficiency. A clean and polished surface allows your car to cut through the air better, improving handling, responsiveness, and stability.

Regular washing and protective coating, like wax or ceramic sealants, not only keep your car looking fresh but also help maintain peak performance.

Engine Bay Cleaning Protects Performance

A clean engine bay isn’t just about appearance. Dust, dirt, and road grime can trap heat and hide issues like leaks or worn components. Keeping the engine bay clean helps your car run cooler and makes it easier to spot potential problems.

For performance enthusiasts, maintaining a clean engine bay is a simple step that contributes to the longevity and reliability of the vehicle.

Engine Bay
Image Source: Pixabay

Interior Cleanliness Improves Focus and Safety

It’s not just the outside that matters. A cluttered and dirty interior can distract drivers and reduce comfort, which affects focus during sprinted driving or long trips. Simple things like vacuuming, wiping the dashboard, and protecting seats can enhance your driving experience and keep your car feeling like new.

You don’t need to be a car care expert to keep the interior clean. A quality interior cleaner and a microfiber cloth are enough to manage everyday dust and grime.

Brake performance starts with clean wheels

Your wheels and tyres take some of the hardest stress on the car, especially during sprinted driving or track sessions. Over time, brake dust and debris accumulate, trapping heat and masking signs of wear. Keeping wheels clean allows braking components to function more efficiently and makes it easier to spot issues early.

Using a dedicated wheel cleaner also helps to protect the tyres. Certain road contaminants can cause rubber to dry out and fade over time. Regular cleaning keeps sidewalls looking fresh and helps maintain the tyre’s natural flexibility.

Professional Detailing Makes it Easy

For busy drivers, keeping a car in good condition can be time-consuming. That’s where professional mobile detailing comes in. Mobile valeting services bring expert care directly to your driveway, handling everything from exterior washing to engine bay cleaning and interior care. 

Regular detailing also protects your paint, preserves your vehicle’s value, and ensures it remains race-ready, without taking time away from driving.

Professional Detailing
Image Source: Pixabay

Conclusion

Car performance isn’t just about what’s under the hood. It starts with the shine. A clean car experiences better aerodynamics, a cooler engine, and a more comfortable interior, all of which make up a superior driving experience.

Taking your time to maintain your vehicle or using professional detailing services, helps keep your car in top shape, both visually and mechanically. After all, a car that looks great also performs at its best.