Jimmie Johnson. Kyle Busch, Kurt Busch. Kevin Harvick. Martin Truex, Jr. Denny Hamlin. Brad Keselowski. Kyle Larson. Chase Elliott. These men are NASCAR. These men, a few women, and so many others made the sport. Were the sport. Are the sport. Brian France is not NASCAR. There is a reason 97 percent of all family businesses do not survive as such into the fourth generation.