Milwaukee, WI – January 27, 2011 – Tradition and local pride unite at the Milwaukee Mile as MillerCoors and Beer Capitol Distributing will join together to be a prominent sponsor of the Milwaukee 225 IndyCar event, June 18-19, 2011.
The deal makes Coors Light the official beer sponsor of this summer’s Milwaukee 225 IndyCar race at The Mile. In addition to signage and hospitality, the sponsorship also establishes Coors Light as the title sponsor of the race’s pole qualifying day.
“We have a long history of supporting great racing at the Milwaukee Mile and look forward to an exciting race this summer,” said Jim Wright, MillerCoors general manager-sales for Wisconsin. “Coors Light, The World’s Most Refreshing Beer, is the perfect complement to an afternoon spent enjoying hot racing action on the track. And thanks to our outstanding partners at Beer Capitol Distributing, we’ll be able to ensure race fans have that ideal experience at the track.”
MillerCoors and Beer Capitol Distributing join several other Milwaukee businesses who have chosen to show support of this legendary local event. David Hobbs Honda will be sponsoring the Firestone Indy Lights race (David Hobbs 100), and will be the official car dealership of Racefest weekend. Chris McGrath, the Milwaukee 225’s promoter, indicates a title sponsor may be just around the corner.
“The Milwaukee 225 is rich in history, but also about local pride and a promising future,” says McGrath. “This is an exciting time for the state as well. With the Packers headed to the big game, Wisconsin will be first on the national stage. When the drivers and teams of the IZOD IndyCar Series come to town this summer, fans will experience the excitement, danger and speed, while businesses can showcase their wares and show support for this once-a-year Wisconsin tradition.”
For additional information about the Milwaukee 225 or to order tickets, please visit www.MilwaukeeMile2011.com or call 1-800-722-3840. About Beer Capitol Distributing Beer Capitol, a distributor of malt beverages in Milwaukee, Waukesha, Ozaukee and Washington counties for MillerCoors, has been in existence for 30 years this May, delivering excellence in taste to all on- and off-premise accounts in southeast Wisconsin. We pride ourselves on being a community leader and making sure we give back to the market place. We are part of delivering fun in southeast Wisconsin, always with responsibility.
About MillerCoors Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company’s premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America’s best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
About Avocado, LLC Founded in 2008, Avocado designs and implements custom motorsports marketing programs for businesses, race teams and drivers, using three principles – accountability, momentum and results – to drive business. This individualized strategy permits clients to participate in producing exactly what they want. By controlling the executables, Avocado ensures those expectations are met. Avocado is located 20 minutes north of the Indianapolis Motor Speedway in Carmel, Indiana.
About AB PROMOTIONS, LLC AB Promotions is joint venture between Avocado, LLC and BMG Event Productions formed specifically for promoting and managing the 2011 Milwaukee Mile IndyCar race and associated weekend entertainment and activities. Named for the first letters of its corporate namesakes, AB is comprised of the complementary resources and talents of key personnel from Avocado Motorsports and BMG Event Productions.
