GENERAL MILLS, INFINEON RACEWAY JOIN FORCES FOR HEALTH
WELCOME, N.C. (June 10, 2011)- Race fans can get their hearts pumping in advance of the big NASCAR race weekend at Infineon Raceway, June 24-26, by joining NASCAR Sprint Cup Series driver Clint Bowyer at the Cheerios Walk for a Healthy Heart across San Francisco’s iconic Golden Gate Bridge on Wednesday, June 22.
The event, which will start at noon (Pacific Daylight Time) on the north side (Marin County) of the Golden Gate Bridge, is part of Cheerios’ campaign to encourage people to take simple steps to a healthy, active lifestyle like walking and eating Cheerios. Each participant who joins the walk across the 1.7-mile bridge, easily one of the most internationally recognizable landmarks in the United States, will receive a commemorative event t-shirt.
“This is a really cool event that I’m looking forward to when we head out to Sonoma for the race later this month,” said Bowyer, driver of the No. 33 Cheerios/Hamburger Helper Chevrolet for Richard Childress Racing. “It’s important for all of us to be proactive and take the necessary steps towards a healthy and active lifestyle. What better way to do it than an afternoon walk on the Golden Gate Bridge? I think it’s great that Infineon Raceway is partnering with us on this deal.”
Fans who want to participate in the walk should RSVP through the “Cheerios Walk for a Healthy Heart” Facebook event page (www.facebook.com/home.php#!/event.php?eid=155138317888796) by Monday, June 20.
The party will get started at Ghirardelli Square in the Fisherman’s Wharf area of San Francisco, where fans can find parking and get signed in for the walk. Fans are encouraged to arrive early, as shuttles will begin departing from Larkin St. at 11 a.m. There will also be raffle prizes from Cheerios and Infineon Raceway, and an appearance by Miss Sprint Cup Monica Palumbo.
“This is a terrific initiative on the part of Clint and the folks at Cheerios,” said Steve Page, president & general manager of Infineon Raceway. “The Golden Gate Bridge a fantastic setting to demonstrate the pleasure of a brisk walk, and this is the perfect way for fans to get geared up for our race weekend in Sonoma.”
The NASCAR Sprint Cup Series returns to Infineon Raceway the 23rd consecutive year, June 24-26. The event marks NASCAR’s only stop in Northern California, and competition is at an all-time high for the 10-turn road course, which boasts six different winners over the past six years. For ticket information, call 800-870-RACE (7223) or visit infineonraceway.com.
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About General Mills Racing One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales. General Mills has been fueling race teams since 1998. In 2011 Cheerios and Hamburger Helper are the primary sponsors of Richard Childress Racing’s No. 33 Chevrolet Impala SS with Clint Bowyer behind the wheel. Visit www.cheeriosracing.com.
About Infineon Raceway Infineon Raceway, located in the Sonoma Valley, is Northern California’s premier motor-sports destination, featuring a world-class road course, drag strip and karting center. Its annual race schedule is headlined by the NASCAR Sprint Cup Series, NHRA Full Throttle Drag Racing Series and IndyCar® Series. In addition, Infineon Raceway boasts a motor-sports industrial park, which serves as home to more than 70 businesses, including the Jim Russell Racing Driver’s School. Infineon Raceway is a wholly-owned subsidiary of Speedway Motorsports, Inc. (NYSE: TRK), a leading marketer and promoter of motor-sports entertainment in the United States.
About Richard Childress Racing Richard Childress Racing has earned more than 190 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2011 Sprint Cup Series lineup includes Paul Menard (No. 27 Menard’s Chevrolet), Kevin Harvick (No. 29 Budweiser Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). Its Camping World Truck Series program includes 2010 Rookie of the Year Austin Dillon (No. 3 Bass Pro Shops Chevrolet) and Joey Coulter, Jr. (No. 22 RCR Development Chevrolet). Tim George Jr. (No 31 RCR Development Chevrolet) and Ty Dillon (No. 41 Chevrolet) will compete in the 2011 ARCA Racing Series presented by Menards. For more information, visit www.rcrracing.com.
