Indianapolis, Ind. – Michael Waltrip Racing announced during a press conference today at Indianapolis Motor Speedway, that AAA will join Martin Truex Jr.’s No. 56 NAPA AUTO PARTS Toyota as an associate sponsor through the end of the 2012 season.
AAA will also be the Official Travel and Roadside Assistance Partner of Michael Waltrip Racing. AAA will receive branding on the B-posts of the No. 56 NAPA AUTO PARTS Toyota Camry as well as on the driver and pit-crew fire suits, team hauler and pit equipment.
AAA will be utilizing the personalities of Mayetta, New Jersey native Martin Truex Jr. and two-time Daytona 500 champion Michael Waltrip in its promotional materials, including radio and television spots plus digital media, and will also create unique opportunities for race fans to interact with both personalities. AAA will conduct in-market and at-track driver appearances, host a Michael Waltrip Racing Fan Cruise and execute a unique VIP race day experience sweepstakes.
The VIP race day experience promotion will give four lucky race fans the chance to meet Martin Truex Jr. and Michael Waltrip, have garage access on race-day, lunch with the Michael Waltrip Race Team, participation in pre-race driver introductions and the opportunity to sit in the Pit Box for the start of the AAA 400. The AAA/Michael Waltrip Racing Fan Cruise will take place in late 2012 and be hosted by Michael Waltrip who will be joined by other race team members. Michael Waltrip Racing celebrity personalities will make appearances throughout the cruise, which will only be available to race fans that purchase their cabins through AAA.
Based on the success of last year’s partnership during the AAA 400, AAA was very excited about the opportunity to expand their relationship with Michael Waltrip Racing and the No. 56 NAPA AUTO PARTS Toyota.
“Last year we had such a great experience working with Michael Waltrip Racing,” said Matthew Haas, Director, Partnership & Event Marketing, AAA Mid-Atlantic. “We held a tremendously successful sweepstakes that provided a truly unique race day experience for our winners. We were thrilled to be able to come back as a sponsor through the end of the 2012 season so we can build on this great partnership, and continue to provide unique experiences and opportunities for race fans and our members.”
Truex explained the importance of partnering with AAA. “I have a lot of friends and family back home in New Jersey who use AAA’s services,” said the 30-year-old Truex. “AAA is as important to a motorist as my helmet and uniform are to me. I wouldn’t go on the track without my equipment and I wouldn’t leave my driveway without the peace of mind I get from AAA.” Waltrip said AAA’s continuation with MWR enhances the team’s partnership family. “MWR has made an effort to associate ourselves with successful, recognizable partners and AAA fits that description as well as any partner in NASCAR,” said Waltrip. “I’m proud AAA sees the importance our team has in achieving their business goals and objectives. AAA has a lot of cool stuff planned for the race fans in the coming months that we can’t wait to tell you about.”
Aquarius Sports & Entertainment, AAA’s Sponsorship Agency of Record, negotiated the deal with MWR and is managing activation and promotional elements of the sponsorship with AAA.
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