Fast Fixin’®, Barber Foods® and Drive Thru™ Sandwiches to serve as primary sponsors for races with Harvick, Sadler
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[/media-credit]WELCOME, N.C. (January 9, 2011) – AdvancePierre™, a leading supplier of packaged foodservice products, has reached a multi-year partnership agreement with Richard Childress Racing for the Cincinnati-based company to be the primary sponsor for three races with two of RCR’s NASCAR Nationwide Series teams in 2012.
The Drive Thru™ Sandwich brand will be the primary sponsor of Elliott Sadler and the No. 2 Chevrolet team at Auto Club Speedway in California (March 24). Fast Fixin’® brand will adorn the No. 33 Chevrolet team with Kevin Harvick at Richmond International Raceway (April 27) and the Barber Foods® brand will be the primary sponsor at the New Hampshire Motor Speedway (July 14). The Fast Fixin’® brand was a primary sponsor of Kevin Harvick Incorporated’s NASCAR Nationwide Series program in 2011. Sadler is scheduled to compete in the full 2012 NASCAR Nationwide Series season driving the No. 2 Chevrolet for RCR. Harvick will run a limited NNS schedule in the No. 33 Chevrolet.
“AdvancePierre Foods is excited to continue a high quality partnership with America’s favorite spectator sport, said Chris Kiser, President, Brands. “We are thrilled to team with RCR through a multi-year marketing agreement. RCR represents leadership in all aspects of motorsports and having known Richard for a number of years, we are looking forward to re-join efforts to our mutual benefit. We are excited to continue teaming with Elliott Sadler and thrilled to add Kevin Harvick to our marketing efforts for our leading food brands.”
AdvancePierre™ Foods is a leading supplier of value-added protein and handheld convenience products to the foodservice, school, retail, club, vending and convenience store channels. The company makes and distributes a full line of packaged sandwiches, fully cooked chicken and beef products, Philly-style steak, breaded beef, pork and poultry, and bakery products. Its wide variety of products is produced from high quality ingredients and provides unparalleled taste, convenience and value to both operators and their patrons. AdvancePierre employs more than 4,000 people at 11 facilities, including manufacturing facilities in Oklahoma, Ohio and Iowa and sandwich assembly facilities in North Carolina, Ohio and South Carolina. The company also operates bakeries in North Carolina and Oklahoma.
“RCR is proud to continue the relationship with AdvancePierre™ Food’s brands Fast Fixin’®, Barber Foods® and Drive Thru™ Sandwiches that began with KHI this past season,” said Ben Schlosser, chief marketing officer for Richard Childress Racing. “They have some key markets where they’ll execute retail programs and promote their great prepared chicken products from west to east. We thank them for their confidence in RCR and look forward to a growing relationship with them.”
For more information on today’s announcement, and all that’s happening at RCR, please visit rcrracing.com.
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About AdvancePIerre™
AdvancePierre™ Foods is a leading supplier of value-added protein and handheld convenience products to the foodservice, school, retail, club, vending and convenience store channels. The company makes and distributes a full line of packaged sandwiches, fully cooked chicken and beef products, Philly-style steak, breaded beef, pork and poultry, and bakery products. Our products are produced from high quality ingredients and provide unparalleled taste, convenience and value to both operators and their patrons.
Headquartered in Cincinnati, AdvancePierre™ employs more than 4,000 people and provides consistent product quality across our 11 different facilities including our manufacturing facilities in Oklahoma, Ohio and Iowa and our sandwich assembly facilities in North Carolina, Ohio and South Carolina. The company also operates bakeries in North Carolina and Oklahoma.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 14 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its current Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser/Rheem/Jimmy John’s Chevrolet) and Jeff Burton (No. 31 Caterpillar/Wheaties Chevrolet). Its Nationwide Series program includes Elliott Sadler (No. 2 One Main Financial Chevrolet), 2011 Camping World Truck Series champion Austin Dillon (No. 3 Advocare/Bass Pro Shops Chevrolet) and Kevin Harvick/Brendan Gaughan/Paul Menard (No. 33 South Point Hotel & Casino/Menards/Hunt Brothers Pizza/Armour/Fast Fixin’/ Chevrolet). Tim George Jr. and Brendan Gaughan (No. 2 Potomac Family Dining Group/South Point Hotel & Casino Chevrolet), Joey Coulter (No. 22 RCR/Armour Chevrolet) and 2011 ARCA Racing Series champion Ty Dillon (No.3 Bass Pro Shops Chevrolet) will compete in the 2012 Camping World Truck Series season.
