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[/media-credit]SLICK 50® TO PARTNER WITH FORMER NASCAR CREW CHIEF AND FOX SPORTS ANALYST, LARRY MCREYNOLDS
McReynolds to be an Integral Part of Slick 50® Brand Expansion Efforts
Houston, TX (Feb. 13, 2012) – The Slick 50® brand has been protecting engines for over 34 years, just as long as legendary NASCAR crew chief and FOX Sports broadcaster Larry McReynolds has been tuning and caring for performance and race cars. Today Slick 50® is proud to announce a multi-year partnership with McReynolds to serve as consultant, official spokesperson and representative for Slick 50® and their products as they embark on a new brand expansion and communication program targeted at today’s all around performance-minded drivers.
McReynolds, one of NASCAR’S most successful and influential crew chiefs has made a name for himself on and off the race track. Over the course of McReynold’s career, he has accumulated 23 NASCAR Sprint Cup series wins, highlighted by leading two of NASCAR’s most iconic drivers, Davey Allison and Dale Earnhardt, to Daytona 500 victories. For the past eleven years he has been a part of the Emmy Award-winning NASCAR on FOX broadcast team with Mike Joy and three-time Sprint Cup series champion Darrell Waltrip. Offering keen insight into the complicated inner-workings of race teams’, including pit crew details, car descriptions and particulars of the driver/crew chief relationship, McReynolds has been a key asset in the success of the FOX broadcast team.
“I have been around performance engines all of my life. I am familiar with Slick 50® and the great reputation their products have. I have studied the most recent testing and performance data, and I am really looking forward to our relationship and being a big part of their marketing strategy moving forward,” Larry stated.
Like McReynolds, Slick 50® is a leader in their industry providing engine treatment products, which are chemically formulated to protect against heat and friction and further the life of the consumer’s engine, transmission and fuel system.
“I am really excited to have Larry join the Slick 50® team”, said Rusty Waples, Group Brand Manager, ITW Global Brands. “His in-depth knowledge of racing engines and influence in racing circles will really help us in our product development program. Plus, he is a trusted source of information for enthusiasts and we are going to leverage this in our advertising, social media and grass roots marketing. Look for great things to come from Larry and the Slick 50® brand.”
James Stone, General Manager, ITW Global Brands, adds, “We are honored Larry McReynolds, a legend in racing and expert in performance tuning, has elected to partner with Slick 50® to help share real performance benefits with enthusiasts who want to maximize performance and longevity of their vehicles.”
McReynolds will return to the broadcast booth this weekend including Saturday night, February 18th for the “Budweiser Shootout” at Daytona.
Since 1978, motorists have relied on Slick 50’s® superior technology to protect their vehicle’s vital parts from friction & wear, so they can achieve the performance they crave today and down the road. From Engine Treatments to Fuel System Cleaners to Transmission Treatments, Slick 50® products are formulated with superior chemistry to ensure they clean, protect and optimize performance of critical systems. For more information on our products, please visit www.slick50.com.
