Major brand builds on NASCAR momentum with track partnership
(Phoenix, Ariz.) – Phoenix International Raceway President Bryan R. Sperber announced today Dollar General, together with AmeriGas, will be the title sponsor of the March 2, 2013 NASCAR Nationwide Series race. The Dollar General 200 Fueled by AmeriGas is the second race of the 2013 NASCAR Nationwide Series season.
The Dollar General 200 Fueled by AmeriGas will be the feature event for the third day in PIR’s March race weekend. The green flag will drop on the Dollar General 200 Fueled by AmeriGas at 2 p.m. on Saturday, March 2.
“We are excited to welcome Dollar General and AmeriGas as title sponsors of the NASCAR Nationwide Series event on March 2,” said Sperber. “As the second race of the season, this event has always been an exciting stop on the NASCAR schedule and I’m sure fans will appreciate as much as we do the support of Dollar General and AmeriGas helping to make this race possible.”
In addition to the title sponsorship deal with Phoenix International Raceway, Dollar General is the full-season Nationwide Series sponsor for the No. 20 Toyota driven by Brian Vickers and half-season sponsor for Matt Kenseth’s No. 20 Dollar General Toyota Camry for 17 races in the NASCAR Sprint Cup Series.
“Dollar General’s NASCAR participation is a key element in connecting with our customers and we are excited to partner with AmeriGas in Phoenix,” said Rick Dreiling, Dollar General Chairman and CEO.
“AmeriGas is pleased to announce our partnership with NASCAR and Phoenix International Raceway,” said Andy Peyton, Vice President of AmeriGas Cylinder Exchange. “As a NASCAR partner, AmeriGas is committed to the sport and its loyal fans. NASCAR fans are among the most passionate in all of sports, and they love nothing more than getting together with friends to watch the race while grilling their favorite food. We are looking forward to kicking off the 2013 grilling season in such a big way, especially with a valued partner like Dollar General.”
The March 1-3 NASCAR event weekend at PIR kicks off Friday, March 1 with the first ever stateside NASCAR Mexico Toyota Series race. The party continues on Saturday, March 2 with the Dollar General 200 Fueled by AmeriGas NASCAR Nationwide Series race, as well as the Talking Stick Resort 50 NASCAR K&N Pro Series- West race. Sunday, March 3 features the SUBWAY Fresh Fit 500™ NASCAR Sprint Cup Series race.
Phoenix International Raceway’s corporate partners include: AdvoCare, AmeriGas, Amkus Rescue Systems, Anheuser Busch, Casino Arizona, Chevrolet, Coca-Cola, Dollar General, FedEx, Ford Motor Company, Gatorade, GEICO, Greater Phoenix Convention & Visitors Bureau, Goodyear Tires, Lucas Oil, Miller Towing Industries, New Holland, Safety-Kleen, Service Master Clean, Sprint, SUBWAY, Sunoco, Talking Stick Resort, Toyota and UPS.
Tickets for the SUBWAY Fresh Fit 500™ NASCAR Event Weekend at PIR on March 1 -3 are available now and start at just $25. For Phoenix International Raceway tickets and information, call 866-408-RACE (7223) or visit PhoenixRaceway.com
About Phoenix International Raceway
Since 1964, Phoenix International Raceway has served race fans as the premier motorsports venue in the Southwest. Watch the SUBWAY Fresh Fit 500™ on Sunday, March 3. Tickets for the entire March 1-3 NASCAR event weekend at Phoenix International Raceway can be purchased online at PhoenixRaceway.com/Tickets or by calling 1-866-408-RACE (7223). For more information, visit PhoenixRaceway.com, Facebook.com/PhoenixRaceway and Twitter.com/PhoenixRaceway.
About Dollar General
Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 10,000 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.
About AmeriGas
AmeriGas is the nation’s largest propane company, serving over 2 million residential, commercial, industrial, agricultural and motor fuel propane customers from over 1200 locations in all 50 states.
