Fairfield, CT, March 5, 2013 – Five Star Products Inc. is pleased to announce it has appointed Drive Motorsports International of Portland, OR as its motorsports agency of record. The agreement will see DMI provide guidance to Five Star Products, Inc. in establishing its global motorsports program as well as handle and develop all strategy, planning, and activation.
“The addition of Five Star Products, Inc, and its EZ-Cure® brand of high-performance construction products, to our growing client list only solidifies our success as an agency and we are honored Five Star Products, Inc. chose us to oversee their entry into motorsports marketing” said Tony Scott, President & CEO, Drive Motorsports International.
“Motorsport marketing provides a great opportunity to generate significant value, growth and brand visibility for our company, and specifically our new EZ-Cure® brand,” stated Steven Lupien, Vice President, Global Marketing. “We look forward to a long and successful relationship with Tony and Drive Motorsports International.”
About Five Star Products, Inc.: Is the wholly owned subsidiary of Babcock & King, Inc., Five Star Products, Inc. is a global provider of high-performance construction chemicals to the industrial, infrastructure, and commercial industries. Babcock & King, Inc. has been family-owned and operated since 1955. The company’s product lines include high-performance cementitious and epoxy machinery grouts, concrete repair and restoration products, chemical resistant coatings, and waterproofing products sold under the Five Star® and EZ-Cure®, brands. For additional information call 203.336.7900, or visit www.FiveStarProducts.com
About Drive Motorsports International: Drive Motorsports International, owned by The Maico Group, is a progressively advanced Motorsports Marketing Agency and has established itself as the go-to, next generation agency in the industry. DMI provides a full-array of market-leading services to both brands and properties that are looking to transcend through the motorsports industry to achieve the new age commercial benefit of motorsports. Offices are located in Portland, OR, Chicago, IL and Santa Monica, CA. For more information, please visit Drive Motorsports International at www.drivemotorsportsinternational.com
