DHL to remain exclusive Official Logistics partner of Formula 1®
Plantation, Fla., March 26, 2013: DHL announced that it is extending its winning partnership with Formula 1® as Official Logistics and Global partner for motor sport’s elite competition. Continuing a longstanding partnership that officially began in 2004, DHL will also sponsor the DHL Fastest Lap Award in recognition of the driver who delivers the highest number of fastest laps throughout each FIA Formula One World Championship™ season.
“We are very pleased to be continuing our winning partnership with DHL over the coming seasons,” said Bernie Ecclestone, Formula One Group CEO. “We have a longstanding operational and commercial relationship with DHL, and we are more than happy to have DHL as one of our global brands again, who are dedicated to delivering exceptional quality. As Official Logistics partner, DHL continues to play an important role in Formula 1®, and they in turn will benefit immensely from the opportunity to showcase their brand to one of the most committed and passionate global fan bases of any sport.”
DHL will continue to provide a comprehensive range of logistics services in support of the FIA Formula One World Championship™, including express, ocean and air freight, customs brokerage and specialist handling at race circuits. The complementary strengths of DHL’s logistics and express divisions will ensure that the challenge of shipping diverse, sensitive and high value items such as race cars, components, broadcast equipment and fuel over 19 race locations across 5 continents within demanding timeframes is met.
“The real synergy of our Official Logistics partnership with Formula 1™ lies in the fact that we are both truly global brands with a commitment to excellence in performance,” said Wolfgang Giehl, Senior Vice President, Corporate Brand Marketing, Deutsche Post DHL. “DHL is able to share the positive emotions and thrills of Formula 1® not just with the existing fan base of the sport, but with over 285,000 employees and millions of customers in over 220 countries and territories worldwide. As a world leader in logistics, we are able to use a broad range of marketing platforms to demonstrate the values we share with Formula 1® and to tell the unique story of how DHL works behind-the-scenes to help make this high-octane, extremely demanding sport a continued success.”
Formula 1 in the U.S. will kick off in Austin, Texas at the Circuit of the Americas, November 15-17, 2013.
In the U.S., DHL is no stranger to high-speed racing as it continues to enjoy successful partnerships with some of the top names in auto racing, including Andretti Autosport and Kalitta Motorsports.
