“After David’s incredible race at Talladega, we’re especially excited to partner with him and the No. 34 team again,” said Shannon Gilreath, senior brand manager for Farm Rich. “Not only is he a great driver, but he’s also a great guy who our consumers relate to as part of Farm Rich’s wholesome, family brand.
For the Sept. 7 race, Farm Rich has extended the partnership to include The Kroger Co. (NYSE: KR). Kroger will be included on the No. 34 car as well as host Farm Rich product demonstrations at more than 650 stores nationwide on race day. Ragan will also make a special appearance at the Kroger store located at 9351 Atlee Road in Mechanicsville, Va., on Thursday, Sept. 5, from 5:30 to 6:30 p.m. to greet fans and sign autographs.
“Farm Rich fans are huge supporters of NASCAR so this is an ideal sponsorship for us,” Gilreath added. “We’re hoping to see David and the Farm Rich No. 34 car in another victory lap, but either way, we’ll all be cheering for him in September.”
Ragan holds three career top-five finishes at Richmond International Raceway, with a best result of third place.
“We’re happy to welcome Farm Rich back to the No. 34 car in Richmond,” said Bob Jenkins, Front Row Motorsports team owner. “NASCAR has, for years, established itself as a leading platform for companies to build their brands with fans who are savvy, brand-loyal consumers. We think this is a great fit for Farm Rich.”
Comments from Farm Rich team driver David Ragan on returning to Richmond:
“It’s great to have Farm Rich back on our car for Richmond. They went with us to Victory Lane in Talladega for Front Row Motorsports’ first win, so they hold a very unique place in our team’s history. That’s a special day that none of us will ever forget and we’re glad they were with us for that big moment.”
“My dad was a racer and racing is definitely something that continues to bring the Ragan family together to this day. It was a huge moment to celebrate my win at Talladega with my family in victory lane. I’m glad to be back in the No. 34 Farm Rich Ford for Richmond.”
“Richmond is a cool track, and a fun track to race on, and a place where we can do well. We had a top-20 finish in the spring race, which was a pretty good night for us. And I think we can go back and do even better. We learned some things that we can take back and get to work in our favor and get us a top-10 or top-15 finish for Farm Rich.”
“NASCAR is a great place for Farm Rich to be. It’s a family-oriented sport and Farm Rich products are great for families and the perfect snack during a race. Jacquelyn and I don’t have kids yet, but we enjoy their products just for the two of us, and we’ve heard from a lot of our fans who like them, too.”
About Farm Rich
A leading brand of frozen snacks and appetizers, Farm Rich (www.farmrich.com) is based in St. Simons Island, Ga., and makes “real snacks for real families.” Sold at grocery and club stores nationwide, Farm Rich makes wholesome, great-tasting snacks including its three newest products: Farm Rich Toasted Ravioli, Chili Cheese Bites, and Crispy Dill Pickles. Visit www.farmrich.com or the brand’s Facebook page at www.facebook.com/FarmRichSnacks. Follow Farm Rich on Twitter at @farmrichsnacks.
About Kroger
Kroger, one of the world’s largest retailers, employs 343,000 associates who serve customers in 2,419 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The company also operates 784 convenience stores, 322 fine jewelry stores, 1,182 supermarket fuel centers and 37 food processing plants in the U.S. Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and grassroots organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 80 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic Chamber’s Million Dollar Club.
About Front Row Motorsports:
Front Row Motorsports fields the No. 34 of David Ragan, the No. 38 of David Gilliland and the No. 35 of Josh Wise in the NASCAR Sprint Cup Series. The team is owned by Bob Jenkins and is headquartered just outside of Charlotte, N.C. In 2012, FRM was named to INC Magazine’s “INC 5000” list, recognizing the 5,000 fastest-growing private companies in the U.S., earning a rank of 800. Its partnership base is representative of more than $200 billion of the U.S. economy and includes organizations such as Ford Motor Company, CSX Transportation, Love’s Travel Stops, McCall Farms, Taco Bell, and Long John Silver’s. For sponsorship inquiries, contact Robin Johnson at rjohnson@frontrowmotorsports.com or Mike Laheta at mlaheta@frontrowmotorsports.com.
