NASCAR’s “Twist” Captures Top Honors For Advertising In Sports

Prestigious Award Recognizes NASCAR’s New Brand Campaign

DAYTONA BEACH, Fla. (Nov. 25, 2013) — Building on the success of a new creative vision and brand campaign launched in February, NASCAR edged out all other major sports leagues and governing bodies,  taking home the Titanium Award for ‘Best Spot’ at the PromaxBDA Sports Media Marketing Awards in New York on Tuesday, Nov. 19.

NASCAR Vice President of Marketing Kim Brink accepted the award for “Twist” – a one-minute television spot portraying the emotion, drama and duality within a sport that changes unexpectedly at a moment’s notice – on behalf of NASCAR.

“Since 2011, we have worked to renovate our brand to be more relevant for today’s audience. NASCAR is thrilled and honored to receive this prestigious award for ‘Twist,’ which celebrates the heart and passion of our sport and its drivers,” said Brink. “This piece of creative challenges widely-held existing perceptions about the sport and showcases the intrigue and unpredictable nature of NASCAR – both on the track and across the sports landscape.”

The fourth annual PromaxBDA Sports Media Marketing Awards honored the best strategic and creative marketing from the global community. Along with NASCAR, Turner Sports, the National Football League, MSG Media, NFL Network and the Atlanta Falcons were all named Titanium award winners at PromaxBDA’s annual Sports Media Marketing Awards. Additional special honorees included ESPN Executive Chairman George Bodenheimer, who received the Lifetime Innovator Award for his contribution as a creative leader in the field of sports marketing, and Red Bull Media House, who received the Game Changer Award for being a cultural innovator as a brand marketer, production house and digital distributor.

NASCAR partnered with Ogilvy & Mather and its Hispanic arm, Ogilvy Rojo, to create the aggressive brand campaign meant to excite both existing fans and new audiences. At the core of the campaign were nine original spots in both English and Spanish, including “Twist,” that included more than two dozen drivers and various creative treatments. Featuring new digital engagement, radio and print, this was the most comprehensive and integrated campaign NASCAR has ever launched.

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series and three international series. The International Motor Sports Association (IMSA) governs the TUDOR United SportsCar Championship, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information, visit www.NASCAR.com and follow NASCAR at www.facebook.com/NASCAR and Twitter: @NASCAR.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Best New Zealand Online Casinos

RacingJunk.com and Leaf Racewear Safety Equipment Giveaway

Latest articles

SEMA 2024: Bold Off-Road Builds & Modern Muscle Take the Spotlight

SEMA 2024 in Las Vegas brought a standout lineup of custom builds, from rugged off-road rigs to classic muscle with a fresh edge.

AM Racing to Field ARCA Menards Series West Entry for Kole Raz at Phoenix...

AM Racing proudly announced today they will field an entry for Friday’s ARCA Menards Series West Desert Diamond Casino West Valley 100 for driver Kole Raz at Phoenix (Ariz.) Raceway.

Matt McCall departing Roush Fenway Keselowski Racing at 2024 season’s conclusion

The four-time Cup Series race-winning crew chief from Denver, North Carolina, will be parting ways from Brad Keselowski and RFK Racing's No. 6 Ford team after three seasons.

Corey Heim Returns for Third Season at TRICON

RICON Garage (TRICON) has confirmed that Corey Heim will return to the team for a third full-time season in 2025.