Concord, N.C. (March 17, 2014) – RAB Racing and olloclip are proud to announce a new partnership for the March 22nd NASCAR Nationwide Series Event at the California Speedway in Fontana, California. Based in nearby Huntington Beach, CA, olloclip offers innovative and easy-to-use mobile photography accessories for smartphones and mobile devices that make capturing life experiences more spontaneous, creative and fun.
The relationship between RAB Racing and olloclip was the result of a trial utilizing the olloclip 4-in-1 lens in the rigorous and demanding field of NASCAR. The results and quality of the content produced by simply utilizing the olloclip was a surprise for RAB Racing. The positive results of the trial introduced a new and unique partnership between RAB Racing and olloclip.
Olloclip and RAB Racing look forward to a long-term program leading to a promising and rewarding future. With all RAB Racing employees utilizing the olloclip in their everyday lives, it has been a fun way to enhance the interaction with fans through social media, photos and video. RAB Racing invites you to follow our Instagram and Twitter accounts (@RAB_Racing) to see the amazing results of what olloclip’s range of mobile photography lenses can do.
“The partnership with RAB Racing helps us gain greater brand visibility in the race car community – and allows us to showcase all the creative ways that racing enthusiasts can take their photography and videography further by adding an olloclip photo lens to their mobile device,” said Patrick O’Neill, CEO and founder of olloclip. “We’re also excited about the fantastic content the RAB Racing team will be creating with olloclip products – and look forward to sharing it with our growing community of fans worldwide.”
The flagship product, the olloclip 4-in-1 photo lens, is a unique quick-connect solution for mobile devices. It features (4) lenses – fisheye, wide-angle, 10x macro and 15x macro – in one small, convenient package that fits easily in a pocket and in the palm of the hand. The olloclip connects in seconds, allowing the user to instantly and easily capture photographic images and use various photographic effects. Created by Patrick O’Neill, the olloclip has attracted a legion of passionate users in less than two years, not to mention distribution through retail stores in the U.S. and internationally and through leading online retailers.
“Being able to partner with a new and innovative company such as olloclip is a great opportunity to not only bring a new brand into our sport, but show how NASCAR partnerships can boost sales and awareness,” said car owner Robby Benton. “We look forward to representing the olloclip brand as we head back to the west coast for the event at California Speedway. Expect to see plenty of examples of what their products are capable of through all of the RAB Racing social media. We as a race team, have been impressed with the results and how many different options there are to produce content with such a compact and innovative accessory.”
The olloclip® brand is synonymous with creativity in your pocket – olloclip products give amateur and professional photographers alike the ability to use their mobile devices to capture and share what was previously impossible – easily, spontaneously and artistically. With olloclip, one’s mobile device becomes a window to the world, and mobile photography/videography enters a whole new realm of possibility. For more information about olloclip, visit olloclip.com.
Originally founded in 2005, RAB Racing with Brack Maggard is a Concord, North Carolina-based auto racing team that fields entries in the NASCAR Nationwide Series. RAB Racing has fielded entries in the ARCA Racing Series, NASCAR Camping World Truck Series, NASCAR Nationwide Series, and the NASCAR Sprint Cup Series. This season will mark the sixth season of full-time NASCAR competition for the organization. With the support of Toyota, RAB Racing is poised and ready to take the next step in capturing the organization’s first NASCAR Championship. To learn more about RAB Racing, visit www.TeamRAB.com.