INDYCAR, Motorsport Network Team Up To Launch Global Fan Survey

INDIANAPOLIS (Monday, Jan. 10, 2022) – INDYCAR and Motorsport Network today launched the 2022 Global INDYCAR Survey, in partnership with Nielsen, aimed at capturing the views of racing fans around the world toward the sport.

The survey is expected to be the largest NTT INDYCAR SERIES fan survey of its kind, operating in 11 languages across Motorsport Network’s flagship Motorsport.com website.

“Our domestic and international reach has expanded rapidly in recent years, driven by the fiercely competitive nature of our sport and the bold athletes and personalities who make up our world-class NTT INDYCAR SERIES field,” said SJ Luedtke, INDYCAR vice president of marketing. “Thus, it’s the perfect time to survey our global fan base and gather input on ways to further deliver an exceptional and entertaining product. We see our fans as our most important partners in the growth of our sport and look forward to hearing from them through this important effort carried out in partnership with the team at Motorsport Network.”

This is the first global fan survey for INDYCAR and the NTT INDYCAR SERIES. Motorsport Network leads the way in this field, recently completing the F1 Global Fan Survey in partnership with F1 in October 2021.

In addition to identifying the fans’ favorite drivers, teams and racetracks, the INDYCAR survey aims to gather fans’ input on a wide range of topics, including viewing habits, live attendance and media consumption; opinions about future changes to improve the sport and insights into key issues beyond the racetrack such as the environment, diversity and inclusion. There are also questions on fan engagement and the growth of gaming and eSports given that an INDYCAR video game is currently being developed in partnership with Motorsport Games; a brand-new franchise that is eagerly anticipated by racing and gaming fans and is expected to launch in 2023 on Xbox and PlayStation consoles and PC.

“We are looking forward to hearing from the global INDYCAR SERIES fans who will provide some great insight into the INDYCAR universe and how it can continue to expand and grow, and connect with its audience,” said James Allen, president of Motorsport Network. “With our industry-leading track record in this field, Motorsport Network is the ideal partner to spearhead this survey of NTT INDYCAR SERIES fans, given our global relevance as a leading digital platform, our extensive INDYCAR coverage across the network, not to mention the recent success we’ve had with the F1 global survey, which showed that 29% of F1 followers on our platforms also follow INDYCAR.”

The 2022 Global INDYCAR Survey is open to anyone over the age of 16 and will run for three weeks, kicking off Monday, Jan. 10 and running through Saturday, Jan. 29, with the key findings due to be announced at the season-opening Firestone Grand Prix of St. Petersburg presented by RP Funding in late February.

About Motorsport Network

Every month approximately 60 million dedicated users visit a Motorsport Network digital property, to buy, to learn, to be entertained or simply to feed their passion for cars and racing. We sit at the heart of the Racing and Automotive industries and provide authoritative thought leadership as well as unique experiences to our customers. We take them on a customer journey that encompasses news and insights, events, tickets, games and eSports, so we leverage the network effect to add value to their experience. We use our in-house technology and modern data tools to continuously test, learn, and improve. Our processes, content creation, and products are constantly evolving to better serve our audience, clients, and partners.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is EverythingTM to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts. An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connec



The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.

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