58,0000 Square-Foot Facility to be Built Adjacent to NASCAR R&D Center in Concord, N.C.
Significant Investments in Infrastructure & Technology Will Enhance Live Event Production and Content Capabilities
DAYTONA BEACH, Fla. (August 10, 2022) – NASCAR announced today that construction will begin on a brand new state-of-the-art Productions facility later this summer. The 58,000 square-foot facility will be built on the land adjacent to the NASCAR R&D Center in Concord, North Carolina.
The new facility will house approximately 125 NASCAR Productions and MRN employees with further room to expand operations in the future. NASCAR will continue to have a significant presence in the Uptown Charlotte area, with a large contingent of employees remaining in Five Fifty South (formerly known as NASCAR Plaza) for the foreseeable future.
NASCAR will make significant investments in its productions infrastructure and technology to deliver first-class live event production and content to NASCAR’s fans and industry partners. This commitment furthers NASCAR’s mission of providing fans with enhanced content that brings them closer to the sport.
“The scope and scale of the NASCAR Productions business has fundamentally changed in recent years, with NASCAR’s live event production operation more than doubling since 2018. Developing a state-of-the-art facility that can accommodate our continued expansion was paramount,” said Brian Herbst, SVP, Media and Productions. “In this evolving sports media landscape, live event production and investing in technology that enhances the fan viewing experience has never been more important – it’s essential that our new workspace can facilitate that strategic growth.”
NASCAR Productions will produce more than 500 live events in 2022, up from 200 live events in 2018. Through a partnership with NEP Group, an industry-leader in delivering solutions for broadcast and live events, the new NASCAR Productions facility will be outfitted with the latest broadcast equipment and software to create high-end production quality and content.
The new location is strategically located next to the NASCAR R&D Center and will be more closely situated to a majority of NASCAR team operations. The facility will offer more space and will be a far more efficient resource for the industry at large. Though still in the early stages of development, the new facility is expected to be fully operational by the start of the 2024 season.
NASCAR Studios, the sanctioning body’s hub for content strategy, creation and distribution will also have employees based at the new facility in Concord.
NASCAR will conduct a ceremonially ground-breaking event on Wednesday, August 31st. More information will be shared as details for the event become finalized.
The National Association for Stock Car Auto Racing, LLC (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series™, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour™), one local grassroots series (NASCAR Advance Auto Parts Weekly Series™) and three international series (NASCAR Pinty’s Series™, NASCAR Mexico Series™, NASCAR Whelen Euro Series™). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).