Lexington, N.C. (August 7, 2024) — Kaulig Racing and Strive, a financial services firm on a mission to maximize value for its clients through an unapologetic embrace of capitalism, meritocracy, and innovation, are excited to announce a 2024 NASCAR season partnership.
Strive, an Ohio-based firm, co-founded by Vivek Ramaswamy, has accumulated over $1.5 billion in assets under management since launching its first fund in 2022. The company manages a variety of exchange-traded funds (ETFs) with an investment philosophy focused on maximizing shareholder value and pushing back against ESG, DEI, and other value destructive initiatives. The company also manages investment options in the Strive Pooled Employer Plan (Strive PEP) and, in response to significant demand for expanded financial services following the early success of Strive’s asset management platform in the United States, plans to launch Strive Wealth Management.
“We are absolutely thrilled to partner with Kaulig Racing for the rest of the 2024 NASCAR season,” said Strive CEO Matt Cole. “Strive’s commitment to pro-American principles aligns perfectly with what NASCAR fans believe in – and could be looking for when they need help managing their hard-earned savings. We look forward to seeing the Strive car on the track later this year.”
As part of this partnership, Strive will be the primary sponsor of AJ Allmendinger’s No.13 car for the Geico 500 at Talladega Superspeedway. NASCAR fans have the chance to help Strive decide which paint scheme will hit the track at Talladega. Fans can check out the eye-catching options and cast their votes by visiting kauligracing.com/strive.
“We’re super excited to partner with another Ohio-based company in Strive,’’ said Chris Rice, president of Kaulig Racing. “Its excellence-focused approach in asset management falls in line with our thought process here at Kaulig Racing and all Kaulig companies.”
Allmendinger and the No. 13 Strive Chevrolet will take to Talladega’s high-banks for the Geico 500 on Sunday, October 6 at 2 p.m. ET with coverage on NBC. Strive will also be featured as an associate partner on Daniel Hemric’s No. 31 Chevrolet Camaro ZL1 car throughout the remainder of the 2024 season.
About Strive
Co-founded in 2022 by Vivek Ramaswamy, Strive is a financial services firm with a mission to maximize value for its clients through unapologetic support of capitalism. The firm has quickly grown to manage over $1.5 billion in assets, competing directly with the world’s financial institutions by empowering Americans to invest with a sole focus on shareholder value maximization. Learn more at strive.com.
About Kaulig Racing
Kaulig Racing™ is a full-time, multi-car NASCAR Cup Series (NCS) and NASCAR Xfinity Series (NXS) team, owned by award winning entrepreneur, Matt Kaulig. Established in 2016, Kaulig Racing™ has earned 23 NXS wins, made the NXS Playoffs consecutively each season since the playoff system started, and won two regular-season championships. In 2021, the team competed in select NCS events, before expanding to a two-car, full-time NCS team in 2022 and adding a third, part-time entry during the 2023 season. Since its first NCS start in 2021, the team has earned two wins. Kaulig Racing is currently fielding two full-time entries in the NCS and continues to field three full-time NXS entries, with a part-time fourth entry at select events. To learn more about the team, visit kauligracing.com.
