Partnership Reinforces NASCAR and FloSports investment in grassroots racing with NASCAR Whelen Modified Tour, ARCA East and West, zMAX CARS Tour, Snowball Derby, and more premier short track racing events streamed exclusively on FloRacing
DAYTONA BEACH, Fla. & AUSTIN, Tx – (November 21, 2024) – National Association for Stock Car Auto Racing, LLC (“NASCAR”) and FloSports, today announced a multi-year extension of its media partnership that will focus on elevating the nation’s premier grassroots racing events and allow them to invest in the sport of short track racing.
The agreement makes FloRacing, FloSports’ dedicated motorsports platform, the essential home of NASCAR Regional Series properties, including: the ARCA Menards Series East & West, NASCAR Whelen Modified Tour™, and NASCAR Advance Auto Parts Weekly Series™. The deal also ensures the Snowball Derby, zMAX CARS Tour, and more prestigious short track racing events will be showcased on FloRacing and supported by a full breadth of content, social, and marketing efforts.
Since NASCAR and FloSports joined forces in 2021, interest in short track racing has grown and flourished, paving the way for the renewal. FloRacing covers and distributes a comprehensive collection of more than 1,000 race events annually for motorsport fans of all kinds across dirt, pavement and drag.
“Our partnership with FloSports has helped NASCAR to continue our unparalleled investment into grassroots racing – the foundation of our sport,” said NASCAR EVP, Chief Venue & Racing Innovation Officer Ben Kennedy. “We look forward to delivering fans the best in short track racing, but also to re-investing in the grassroots community to keep stock car racing thriving.”
“NASCAR is the number one name in motorsports and an unbelievable partner that cares about short track racing,” said Mark Floreani, Co-Founder and CEO of FloSports. “This agreement will allow us to work alongside NASCAR to provide our customers with more marquee events and series throughout the year, ensuring that a FloRacing subscription is the best value in all of motorsports.”
Short track racing will be on full display this weekend as Florence Motor Speedway hosts more than 50 cars, including the No. 8 car of Dale Earnhardt Jr. in the South Carolina 400. To watch and gain access to more than 1,000 races annually, please visit https://floracing.com.
About NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Craftsman Truck Series™), four international series (NASCAR Brasil Series™, NASCAR Canada Series™, NASCAR Mexico Series™, NASCAR Whelen Euro Series™), four regional series (ARCA Menards Series™, ARCA Menards Series East & West™ and the NASCAR Whelen Modified Tour™) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series™). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.
About FloSports
Founded in 2006, FloSports is a global independent sports media company delivering live events, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports communities interested in more than 25 different sports. Its portfolio includes the top destinations for avid fans seeking comprehensive live and on-demand access for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports, and more. Strategic partnerships with NASCAR, USA Wrestling, ECHL, Tour de France, top NCAA Conferences, and others, fuel more than 24,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.
