INDIANAPOLIS (Dec. 17, 2025) – NHRA officials announced an exciting new marketing partnership with Holley, implementing a variety of new programs for the upcoming 2026 season.
As part of the partnership, Holley will be involved in several aspects of the Lucas Oil Drag Racing Series, including the Sportsman Racer Appreciation presented by Holley, which will take place at Gainesville Raceway.
The Best Losing Package presented by Holley will be awarded at each national event in the opening round in Top Dragster, Top Sportsman, Super Comp, Super Gas, Super Street, Super Stock and Stock to the car that makes the best mathematical run relative to its index/dial-in and reaction time in a losing effort.
The Holley EFI Never Rest Award will continue to take place in 2026 as well, honoring racers who overcome adversity to compete and perform at NHRA national events across the country.
“We’re excited to work with NHRA on this partnership. It’s our goal to continue to build relationships and create programs that give back to the sportsman racers,” said Dan Waters, Holley Senior Director, Safety & Racing. “We wanted to be creative with these programs, and we look forward to working with the sportsman competitors next season.”
As an industry leader in fuel-system design, Holley has established itself as a premier brand for decades. Its market-leading Holley EFI products help deliver standout performance solutions for builders, race teams and drivers, while Holley also continues to be a long-time partner with NHRA.
“Holley has a trusted name in our sport, and we’re proud to continue building on our partnership,” NHRA Vice President and Chief Development Officer Brad Gerber said. “We have a shared commitment to supporting the backbone of drag racing – our sportsman competitors – and Holley’s dedication to supporting racers at every level remains impressive. We’re excited to work together in 2026 to deliver an even stronger experience for our racers and fans.”
To view the 2026 schedule and for more information about NHRA, please visit www.NHRA.com.
About Mission Foods
MISSION®, owned by GRUMA, S.A.B. de C.V., is the world’s leading brand for tortillas and wraps. MISSION® is also globally renowned for flatbreads, dips, salsas and Mexican food products. With presence in over 112 countries, MISSION® products are suited to the lifestyles and the local tastes of each country. With innovation and customer needs in mind, MISSION® focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together. For more information, please visit https://www.missionfoods.com/
About NHRA
NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 20 national events featuring the NHRA Mission Foods Drag Racing Series and NHRA Lucas Oil Drag Racing Series, as well as the NHRA Pro Mod Drag Racing Series, NHRA Flexjet Factory Stock Showdown™ and NHRA Mountain Motor Pro Stock at select national events. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and NHRA Street Legal™. NHRA also offers the NHRA Jr. Street® program for teens and the Summit Racing Jr. Drag Racing League® for youth ages 5 to 17. With more than 100 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services® (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv®, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates three racing facilities: Gainesville Raceway in Florida; Lucas Oil Indianapolis Raceway Park; and In-N-Out Burger Pomona Dragstrip in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, Instagram, Twitter, and YouTube.
