Timberland PRO 200 will play a pivotal role in the O’Reilly Auto Parts Series Chase
AVONDALE, Ariz. (Sept. 22, 2026) – Phoenix Raceway announced today that Timberland PRO will serve as the entitlement partner for its NASCAR O’Reilly Auto Parts Series race on Saturday, October 17. The Timberland PRO 200 will be a pivotal race in the NASCAR O’Reilly Auto Parts Series Chase, with drivers battling for vital championship momentum.
This partnership builds upon Timberland PRO’s new multiyear relationship with NASCAR, connecting a footwear brand built to equip hardworking professionals with the people whose skill, dedication and craftsmanship are essential to putting on a NASCAR race.
“The connection between Timberland PRO and Phoenix Raceway is incredibly authentic because both organizations understand what it means to put in the work,” said Phoenix Raceway President Latasha Causey. “From our track operations and safety teams to the technicians, mechanics and facility crews who work behind the scenes, race day is made possible by people who take tremendous pride in what they do. We’re excited to celebrate those hardworking professionals while hosting a race that will be so important to the NASCAR O’Reilly Auto Parts Series Chase.”
In July, NASCAR and Timberland PRO announced a new multiyear partnership naming Timberland PRO the Official Protective Footwear and Official Safety Toe Partner of NASCAR. The partnership is focused on celebrating and supporting the skilled professionals who help power NASCAR, including track workers, technicians, mechanics and other members of the racing community. Timberland PRO will provide protective footwear to NASCAR employees and track workers while working with NASCAR on storytelling, digital content and at-track activations.
The relationship is anchored by Timberland PRO’s “First Turn, Last Lap, Repeat” campaign, which celebrates the heroes behind the scenes who keep NASCAR moving—drawing a connection between the dedication of NASCAR professionals and the skilled tradespeople who work in demanding environments every day.
“For Timberland PRO, NASCAR represents so much of what we believe in — hard work, craftsmanship, performance and people who take pride in doing their jobs right,” said Ryan Murphy, Head of Marketing, Timberland Americas. “The Timberland PRO 200 is a great opportunity to bring our partnership with NASCAR to Phoenix Raceway and celebrate the people behind the race while the drivers compete in such an important Chase event.”
The partnership is particularly fitting for Phoenix Raceway, where the precision and preparation required to host NASCAR events are matched by the intensity of competition on the track. On October 17, the Timberland PRO 200 will put that focus and determination on display as NASCAR O’Reilly Auto Parts Series drivers pursue a critical Chase victory at one of NASCAR’s most challenging and distinctive venues.
Limited tickets remain for Phoenix Raceway’s NASCAR Chase weekend, October 16-18. Action begins Friday, October 16, with a crucial NASCAR CRAFTSMAN Truck Series race. It continues Saturday featuring the penultimate race of the ARCA Menards Series West season and the Timberland PRO 200. That all sets the table for Sunday, October 18, when the stars of the NASCAR Cup Series compete in the Freeway Insurance 500.
Tickets are going fast, so fans should purchase their seats and experiences now while supplies last by visiting www.phoenixraceway.com.
About Phoenix Raceway
Phoenix Raceway has been the premier motorsports venue in the Southwest since 1964 and hosts two race weekends each year. Its season-opening weekend March 5-8 features full-throttle excitement with the NASCAR Cup Series, NTT INDYCAR SERIES, NASCAR O’Reilly Auto Parts Series and ARCA Menards Series. NASCAR will also return Oct. 16-18 with intense NASCAR Cup Series, NASCAR O’Reilly Auto Parts Series and NASCAR CRAFTSMAN Truck Series playoff racing. Phoenix Raceway also hosts a variety of events throughout the year, including concerts, corporate meetings and conferences, charity events, weddings, holiday events, sport and endurance competitions, and driving schools. For more information, visit www.PhoenixRaceway.com and download the new NASCAR Tracks App at www.phoenixraceway.com/nascar-tracks-app/.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 15 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series Powered by O’Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
About Timberland PRO
Since 1999, Timberland PRO has been the footwear and apparel brand of choice for skilled trade professionals. Known for its durability, comfort, and performance, Timberland PRO continues to support workers who build, create, and make things happen. For more information, visit timberlandpro.com.
About Timberland
Timberland is a global lifestyle brand rooted in a rich heritage of life and work in the outdoors and inspired by a relentless spirit of adventure, craftsmanship, and innovation. Since its founding in 1973, Timberland has become synonymous with weather-ready, heritage style that’s equally at home on city streets, festival grounds, and mountain trails. From runway shows to sporting events, Timberland is embraced as a global icon of style and substance.
At the heart of the brand is the original Timberland® yellow boot. With its bold design and gritty attitude, this boot has transcended its humble roots to become a cultural and fashion statement recognized worldwide. Today, Timberland continues to blend rugged durability and refined design across footwear, apparel, and accessories, delivering premium, crafted style that helps you stand tall and make your mark.
Headquartered in Stratham, New Hampshire, USA with international offices in Stabio, Switzerland and Shanghai, China, Timberland is a VF Corporation brand. Through timberland.com, dedicated Timberland® retail stores, and trusted wholesale partners, Timberland serves customers in over 100 countries. Follow us @timberland or @timberlandpro.
