‘Cheez-It’ Crackers makes first Sprint Cup start of 2015 in Vegas
CONCORD, N.C. (March 4, 2015) – Greg Biffle will drive the No. 16 Cheez-It Ford Fusion this weekend at Las Vegas Motor Speedway. Cheez-It is a primary partner on the No. 16 Ford and will make their 2015 debut in the Sprint Cup Series this weekend. Cheez-It was on board with Chris Buescher at Daytona International Speedway for his second-place finish in the XFINITY season opener.
“I love going to Vegas and I can’t think of a better track for Cheez-It to be on my Ford,” said Biffle. “Vegas has been a good track for us in the past and I feel confident we can get a solid run this weekend. Cheez-It crackers are one of my favorite snacks and the car looks really good. Hopefully we can get an even better finish for them than Chris did in Daytona.”
Not only will Cheez-It be featured on the car this weekend, but they have also launched a new racing website. Check out www.cheezitracing.com for information on the No. 16 team and the ‘Cheez-It Racing’ Roush Fenway Racing drivers, which includes Buescher, Biffle and Bubba Wallace.
Cheez-It ‘Snack Mix’ is representing racing in the “Most Valuable Cheese” competition on www.cheezitmvc.com, you can help racing pull ahead from the other sports by casting your vote.
Click here to see how ‘Snack Mix’ overcame her ‘party-hard lifestyle’ to excel on the racing circuit
Voting ends March 31st.
Fans should be on the lookout for the Cheese Wheel this weekend at Las Vegas Motor Speedway. Images will be shared over all Roush Fenway Racing social media channels. Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in NASCAR Sprint Cup Series and NASCAR XFINITY Series competition with drivers Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne, Elliott Sadler, Ryan Reed, Chris Buescher and Bubba Wallace. Now in its 28th season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning digital and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.