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MMA Superstar Dustin Poirier To Ride in INDYCAR’s Fastest Seat in Sports

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Official Release
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INDIANAPOLIS (Friday, April 28, 2023) – MMA athlete and philanthropist Dustin Poirier will ride in the Fastest Seat in Sports at the Children’s of Alabama Indy Grand Prix on Sunday, April 30, leading the full field of drivers to the green flag at the first NTT INDYCAR SERIES road course competition of the season.

The live telecast of the race at Barber Motorsports Park will start at 3 p.m. ET on NBC and Peacock.

Poirier is the No. 2-ranked competitor in the UFC lightweight category. He is a father, hard worker and dream chaser who’s not afraid to take the road less traveled.

“Dustin will enjoy an action-packed and exhilarating NTT INDYCAR SERIES experience this Sunday at Barber Motorsports Park,” said Penske Entertainment Vice President of Corporate Communications Alex Damron. “He’ll see firsthand that the fight for the podium at one of our events is both exceptionally fierce and extremely thrilling, and we’re honored to welcome him to the track.”

INDYCAR’s Fastest Seat in Sports is a high-speed, high-octane, super-charged thrill ride in a custom INDYCAR SERIES car with a special back passenger seat. At almost every race on the schedule, the car advances the field of drivers to the start/finish line to signify the beginning of the race, with a special passenger in the guest seat. Previous participants in the Fastest Seat in Sports include Lady Gaga, NBA champions Steph Curry and Kawhi Leonard, Olympic gold medalist Sydney McLaughlin-Levrone, actors Simu Liu and Channing Tatum, and many others.

The NTT INDYCAR SERIES represents the ultimate challenge in racing, with drivers competing at speeds of 200+ mph across a demanding set of ovals and road and street courses. The full schedule can be viewed here.

Hendrick Motorsports Shows ‘Em Who’s Boss

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Official Release
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#24: William Byron, Hendrick Motorsports, Valvoline Chevrolet Camaro

NASCAR Cup Series Driver William Byron Celebrates Wins with NOGGIN Boss

PHOENIX (April 28, 2023) – When you win, it’s OK to get a big head. Hendrick Motorsports has almost 300 wins in the NASCAR Cup Series, so it’s only appropriate the team with a record 14 championships signed an official licensing agreement with NOGGIN Boss, the maker of the oversized headwear that have permeated the sports scene.

William Byron, driver of the No. 24 Chevrolet Camaro ZL1, delivered Hendrick Motorsports wins No. 292 and No. 293 earlier this year with back-to-back triumphs at Las Vegas Motor Speedway and Phoenix Raceway. In each trip to victory lane, Byron emulated the look of bowl-winning college football players and a raft of other high-profile athletes by wearing a NOGGIN Boss hat. Hendrick Motorsports was ready for the moment, with the cartoonishly large lids at the ready and emblazoned with Byron’s primary partners – RaptorTough.com at Las Vegas and Valvoline at Phoenix.

“Victory lane is like the winner’s locker room. It’s where everyone wants to be and it’s a larger-than-life moment. What better way to highlight that kind of achievement than with a larger-than-life hat?” said NOGGIN Boss co-founder Gabe Cooper. “The hat just brings so much joy to people. We call it the ‘NOGGIN Boss effect’ because when you wear it, you give away so many smiles and have so many conversations with complete strangers. It gives you more happiness than holding a puppy.”

Similar to the buzz created last fall when professional football player Brian Robinson donned a NOGGIN Boss hat after a primetime victory on Sunday night, Byron celebrating his wins with NOGGIN Boss brought buzz to NASCAR. Hendrick Motorsports was NOGGIN Boss’ first NASCAR licensee, and the same kind of hat Byron used to celebrate in victory lane is available on the team’s website and at NOGGINBoss.com.

NOGGIN Boss went viral after Robinson wore its hat during his locker-room interviews on Nov. 27, 2022. Orders for hats spiked 2,000 percent and co-founders Cooper and Sean Starner had an overnight success, provided one’s definition of “overnight” means starting the company in 2019, weathering the COVID-19 pandemic, and persevering long enough to create the wave NOGGIN Boss has ridden into the mainstream.

“There had been little innovation in sports and promotional apparel in decades. Just look at the foam finger – it’s over 50 years old!” Starner said. “We love hats, and we came up with a high-quality, fully customizable cap tailored for diehard fans.”

The first big break for NOGGIN Boss came a little over a year ago. It was March 11, 2022 on the popular TV show Shark Tank where Cooper and Starner pitched their big idea. The duo came out of the Tank with the backing of not only Daymond John, the founder and CEO of Fubu, but also a commitment from Dallas Mavericks owner Mark Cuban, who provided a tangible case study by selling NOGGIN Boss hats inside his NBA team’s store.

“We’ve been flooded with requests for professionally licensed NOGGINs and we’re genuinely excited to enter the racing realm with Hendrick Motorsports,” Cooper said. “We recently launched a line of NOGGINs for NCAA teams and are so excited to see fans reppin’ their favorite collegiate teams.”

With such mainstream events as the Busch Light Clash at the Coliseum, which unofficially kicked off NASCAR’s 75th anniversary on Feb. 5 at the Los Angeles Memorial Coliseum, and the inaugural Chicago Street Race on July 2 around downtown Chicago’s Grant Park before the 10-month campaign culminates in NOGGIN Boss’ hometown of Phoenix with the NASCAR season finale on Nov. 5, NASCAR has quickly become a growth market for NOGGIN Boss.

“It’s been absolutely incredible to be an official licensee of Hendrick Motorsports. They’re winning races and are in contention for another championship,” Cooper said. “Watching William jump out of his car after a victory is our slogan in action – ‘Use Your NOGGIN: Be a BOSS.’

“NOGGIN Boss is now trending across all sports and attracting celebrities and musical artists. The racing adage of ‘Win on Sunday, sell on Monday’ has never been more accurate.”

Those wanting to learn more about NOGGIN Boss and the opportunities available as a licensee can contact the company here.

GMS Racing and Grant Enfinger Partner with Chevrolet to Promote Their Military Appreciation Initiative

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Official Release
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STATESVILLE, NC: GMS Racing is proud to announce a continuation of its partnership with Chevrolet and unveil a special, one race paint scheme to be driven by Grant Enfinger in the upcoming NASCAR CRAFTSMAN Truck Series race at Kansas Speedway.

Having competed exclusively with Chevrolet vehicles since the team’s inception in 2012, GMS Racing has had a successful partnership with the winningest manufacturer in the NASCAR CRAFTSMAN Truck Series to account for a total of 42 race wins and two series championships in 2016 and 2020. Partnering with the brand at Kansas will present the team with a neat opportunity to run a special red, white, and blue paint scheme promoting the Chevy Military Appreciation initiative. 

The patriotic paint scheme will coincide perfectly with a transition into the NASCAR Salutes Together with Coca Cola campaign, which begins in May and runs through August, that celebrates the brave members of the military branches and honoring their commitment to defending the country.

General Motors is recognizing their commitment with one of their own. The men and women of the U.S. Military are devoted to giving their all in the line of duty. In recognition of this bravery, the Chevy Military Appreciation offer is their promise to give service members the special offer they deserve. The special offer on eligible, new vehicles is available to the following: Active Duty members, Reservists, National Guard members, all Veterans and Retirees of the U.S. Army, Navy, Air Force, Marine Corps, and Coast Guard and their sponsored spouse.

“We are proud to partner with GMS Racing to feature Chevrolet’s Military Appreciation Program on Grant Enfinger’s No. 23 Silverado RST at Kansas Speedway,” said Steve Majoros, Chevrolet CMO . “General Motors has supported the U.S. military for more than 100 years and we take tremendous pride in giving back to those who serve and sacrifice for our country. We look forward to continuing to honor and celebrate U.S. service members and their families throughout Military Appreciation Month.”

Fans can cheer on Grant Enfinger as he competes with this special paint scheme in the Heart of America 200. Heading into the eighth race of the season, Grant Enfinger is ranked sixth in the NCTS points standings, and is searching his first win in Kansas.

Enfinger is proud to represent Chevrolet, saying “It is so cool to see the commitment that everybody at General Motors and Chevrolet have in supporting our military. I have the utmost respect for the men and women of our armed forces and am glad to hear about the program that Chevy has to offer for those individuals. They are a huge factor in our team’s success, and I’m happy to run this special paint scheme for them in Kansas. We have had some decent runs at that racetrack in the past, so I am optimistic that we can have a good race for everyone this time around.”

The NASCAR CRAFTSMAN Truck Series heads to Kansas Speedway for its next scheduled event on Saturday, May 6th. Live coverage of the Heart of America 200 will be broadcasted on FOX Sports 1 (TV), the Motor Racing Network (Radio), and Sirius XM NASCAR (Channel 90). To learn more about the GM Military Appreciation program, please visit www.GMMilitaryAppreciation.com.

ABOUT CHEVROLET:

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, available in 79 countries with more than 3.2 million cars and trucks sold in 2020. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

ABOUT GMS RACING:

GMS Racing competes full-time in the NASCAR Truck Series operating the No. 23, No. 24, and No. 43 Chevrolet Silverado RSTs for drivers Grant Enfinger, Rajah Caruth, and Daniel Dye. Since the team was formed in 2012, GMS Racing has won five titles across multiple series, including the 2016 and 2020 NASCAR Truck Series championship, the 2015 ARCA Racing Series championship, as well as the 2019 & 2020 ARCA East championships. GMS has grown to occupy several buildings located in Statesville, N.C. including operations for GMS Fabrication. The GMS Racing campus also houses operations for LEGACY MOTOR CLUB, a team that competes full-time in the NASCAR Cup Series.

SOCIAL MEDIA:

To keep up-to-date with the latest news, information and exclusive content, follow GMS Racing on Facebook, Twitter, and Instagram.

Brett Moffitt | AM Racing Dover Motor Speedway A-Game 200 NASCAR Xfinity Series Race Preview

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Official Release
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AM Racing | NASCAR Xfinity Series
Dover (Del.) Motor Speedway | A-Game 200

Fast Facts
No. 25 AM Racing Team:
Driver: Brett Moffitt
Primary Partner(s): AM Technical Solutions
Manufacturer: Ford Mustang
Crew Chief: Joe Williams Jr.
Spotter: Tony Raines
Chassis Intel: AMR Chassis No. 1058
Engine: Roush-Yates Engines
Driver Championship Point Standings: 16th
Team Championship Point Standings: 18th

Notes of Interest:

Inaugural Journey: After spending the past several seasons as a full-time team in the NASCAR CRAFTSMAN Truck Series, AM Racing will embark on its inaugural journey in the NASCAR Xfinity Series this season with driver Brett Moffitt for the entire 33-race tour continuing with Saturday afternoon’s A-Game 200 at Dover (Del.) Motor Speedway.

Future Focused: With AM’s inaugural Xfinity journey set to continue at The Monster Mile in Dover, Del., the team has chosen veteran driver Brett Moffitt to lead the team’s campaign from the driver’s seat aboard the No. 25 Ford Mustang.

Moffitt, a native of Grimes, Iowa hails numerous starts across all three of NASCAR’s National Series, including the 2018 Truck Series championship with Hattori Racing Enterprises.

Moffitt, 30, arrives on the scene at AM Racing after a stint at Our Motorsports.

Back For More: The Statesville, N.C.-based team will sport the signage of AM Technical Solutions on the No. 25 Ford Mustang for the 10th of 33 NASCAR Xfinity Series races this season.

Headquartered in Austin, TX, AM Technical Solutions (AMTS) was founded in 1994.

AM Technical Solutions is a Global Architecture, Engineering & Construction firm specializing in the high-tech markets. AMTS has managed over $20B of global capital projects for over 170 different customers in 24 countries and across five continents.

Midnight Madness: For Saturday afternoon’s A-Game 200, AM Racing will feature a black and white No. 25 AM Technical Solutions Ford Mustang paint scheme.

Before the start of the season, the team held a social media campaign where race fans were able to vote for a number of black-themed AM Technical Solutions paint schemes.

Saturday’s paint scheme was the second-most-popular scheme following the team’s all-black No. 25 AM Technical Solutions Ford Mustang that competed at Atlanta (Ga.) Motor Speedway in March with Moffitt finishing sixth.

The team is competing with the same chassis that captured the team’s second top-10 finish of the season in the fifth Xfinity Series race of the season.

AM Minute: AM Racing pulled double duty last weekend at Talladega (Ala.) Superspeedway.

In addition to Moffitt’s Xfinity Series campaign, Christian Rose made his ARCA Menards Series debut at the 2.66-mile superspeedway.

Having one of the fastest cars in the field, the West Virginia native aboard the No. 32 West Virginia Tourism | Secure Testing Services Ford Mustang was plagued by fuel pump issues throughout the 76-lap race.

Still, Rose embraced the setback and utilized his Talladega debut to continue to improve his racing craft and earned a respectable 17th-place finish in the General Tire 200.

Thanks For Your Support: With more than 27 percent of the 2023 season complete, AM Racing and Brett Moffitt would like to thank their associate marketing partners for their support: AIRBOX Air Purifier, CForce Bottling Company, Concrete Supply, Destiny Homes, Flying Circle, Kreuz Market, Lane Frost Brand, Mechanix Wear and Mobil 1.

Brett Moffitt Xfinity Series Dover Motor Speedway Stats: Saturday afternoon’s Ag-Pro 300 will mark Moffitt’s fifth Xfinity start at the iconic 1.0-mile speedway.

In his previous four efforts, he has delivered one top-10 and four top-15 finishes. His track-best result occurred during the 2020 first edition of the Drydene 200 when Moffitt steered to a 10-place finish after starting on the pole by NASCAR metrics for Our Motorsports.

In addition to Xfinity, Moffitt also has four NASCAR Cup Series and three NASCAR CRAFTSMAN® Truck Series starts at Dover.

Brett Moffitt Xfinity Series Speedway Stats: At NASCAR Xfinity Series tracks classified as a speedway, Moffitt has made 46 starts throughout his career earning 16 top-10 finishes. He also holds an average finishing position of 15.5.

Brett Moffitt NASCAR Xfinity Series Career Stats: In 93 career Xfinity Series starts, Moffitt has earned two top-five and 26 top-10 finishes, including a second-place outing at Daytona (Fla.) International Speedway in February 2021.

He earned a career-best Xfinity Series qualifying effort of fourth earlier this year at Las Vegas (Nev.) Motor Speedway with AM Racing.

In addition to 93 Xfinity Series starts, he has achieved 45 NASCAR Cup Series and 92 NASCAR CRAFTSMAN® Truck Series starts to his credit.

Talladega (Ala.) Superspeedway | Ag-Pro 300 Race Recap: In the most recent NASCAR Xfinity Series race at Talladega (Ala.) Superspeedway, Brett Moffitt and the AM Racing team tackled the breathtaking 2.66-mile superspeedway.

Without the benefit of practice, Moffitt and the team delivered the fastest qualifying lap by a Ford Mustang in 10th on Friday afternoon.

During the race on Saturday afternoon, Moffitt quickly showed that his No. 25 AM Technical Solutions Ford Mustang was strong enough to win the race. Leading a race-high 20 laps, Moffitt’s attempt to win his first Xfinity Series race was derailed by two late-race spins.

Still, Moffitt was able to emerge from the carnage and post a respectable 12th-place result.

In nine races this season, Moffit has delivered three top-10s, five top-15s and an average finish of 17.3.

From the Pit Box: Industry veteran Joe Williams is Brett Moffit’s crew chief.

He will be crew chief for his 108th NASCAR Xfinity Series race on Saturday and his fifth race at Dover Motor Speedway.

In his previous 107 NASCAR Xfinity Series starts, he has collected one win (Auto Club Speedway | February 2022), seven top-five and 24 top-10 finishes.

Follow on Social Media: For more on AM Racing, please visit AMRacingteam.com, like their Facebook page (AM Racing), or follow them on Instagram and Twitter @AMRacingNASCAR.

For more on Brett Moffitt, please visit BrettMoffitt.com, like his Facebook page (Brett Moffitt Racing) or follow him on Instagram (@brett_moffitt_racing) and Twitter (@brett_moffitt).

Brett Moffitt Quoteboard:

On Dover Motor Speedway: “I always enjoy racing at Dover. There isn’t another racetrack like it on the schedule. Overall, it has been a pretty good track for me and I have been able to finish inside the top-15 in my four previous races.

“While I was happy with our performance last weekend at Talladega, I was frustrated by the finish with our No. 25 AM Technical Solutions Ford Mustang because of how good of a racecar my AM Racing team brought me.

“We’ll go to Dover and look to continue what we showcased at Talladega.”

On 2023 Season Outlook: “There has been so much effort put into the 2023 NASCAR Xfinity Series season and honestly, I am so excited about it. I cannot thank everyone on the AM Racing team enough for the opportunity and for taking a chance on me to lead them in the inaugural year.

“I feel like in the first four months we have definitely proved ourselves in the series, but we realize there is more work to be done.

“I believe we will exceed everyone’s expectations and not only will we challenge for race wins, but we will earn them and contend for the 2023 Xfinity Series championship.”

Race Information:

The A-Game 200 (200 laps | 200 miles) is the 10th of 33 NASCAR Xfinity Series races on the 2023 schedule. Practice begins on Friday, Apr. 28 from 3:00 p.m. – 3:30 p.m. Qualifying immediately follows at 3:30 p.m. The 38-car field will take the green flag the following afternoon, Saturday, Apr. 29 shortly after 1:30 p.m. with live coverage on FOX Sports 1, the Performance Racing Network (Radio) and SiriusXM NASCAR Channel 90. All times are local (Eastern).

About AM Racing:

AM Racing is a multi-tiered, multi-faceted Motorsports program headquartered in Statesville, N.C.

Established in December 2015, AM Racing is prided on faith, honesty and intelligent performance.

The family-owned team will compete in the ARCA Menards Series, the NASCAR CRAFTSMAN® Truck Series, the NASCAR Xfinity Series and various Dirt Modified events in its seventh year of competition.

The team has named Brett Moffitt and Christian Rose as their primary drivers for the 2023 Xfinity and ARCA Menards Series seasons.

Luke Fenhaus | Pinnacle Racing Group Dover Motor Speedway ARCA East Race Preview

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Official Release
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Pinnacle Racing Group (PRG) | ARCA Menards Series East
Dover (Del.) Motor Speedway | General Tire 125

Fast Facts
No. 28 Pinnacle Racing Group Team:
Driver: Luke Fenhaus
Primary Partner(s): Chevrolet
Manufacturer: Chevrolet
Crew Chief: Shane Huffman
Spotter: Lorin Ranier
Chassis Intel: PRG Chassis No. 501
Engine: Ilmor Engineering
Driver Championship Point Standings: Second (-7)
Team Championship Point Standings: Second (-7)

Notes of Interest:

Inaugural Journey: Pinnacle Racing Group (PRG), a new Motorsports team continues its inaugural journey with this weekend’s General Tire 125 at Dover (Del.) Motor Speedway.

PRG has built a solid foundation to compete in the ARCA Menards Series East in its first season of competition. The team has named Luke Fenhaus as the driver and veteran crew chief Shane Huffman to lead the No. 28 Chevrolet team.

The team will compete for the 2023 ARCA Menards Series East championship, as well as compete in select premier ARCA Menards Series events throughout the year.

Meet Luke: With a long line of racing history, it’s no surprise he found success at a young age. Now, at 18, Fenhaus’ name is among the elite young, up-and-coming talents on the short tracks of America with eyes set solely on success both on the track and off.

Fenhaus, a Chevrolet development driver and under the tutelage of respected Motorsports scout Lorin Ranier has quickly gained notoriety for his on-track performance which includes the 2021 ARCA Midwest Tour Rookie of the Year, pole sitter and winner of the 2021 historic Supply Zone Slinger Nationals at Slinger (Wisc.) Speedway and the 2021 Kulwicki Driver Development Program champion.

And his success doesn’t stop there.

Fenhaus¸18, received a “Golden Ticket” to compete in the nationally-televised Superstar Racing Experience (SRX Series) after his triumph at Slinger Speedway. He capitalized on the opportunity, finishing second behind IndyCar winner Marco Andretti but finished ahead of Motorsports icons Tony Stewart, Bobby Labonte, Greg Biffle, Bill Elliott, Helio Castroneves, Paul Tracy and Michael Waltrip.

The PRG Brand: Headquartered in Mooresville, N.C., Pinnacle Racing Group (PRG) is a professional multifaceted Motorsports team specializing in providing productive and fulfilling careers for team members, while also being a leader in on-track performance and driver development primarily in the NASCAR Advance Auto Parts Weekly Series (NAAPWS) and the ARCA Menards Series (AMS).

Super Debut: The ARCA Menards Series East returns to competition for the first time since their season-opener at Five Flags (Fla.) Speedway on March 25.

In the Pensacola 200, Fenhaus in his ARCA platform debut showcased the team’s ability by qualifying his No. 28 Chevrolet | Pinnacle Racing Group Chevrolet third and utilized the 200 laps to challenge for the win but ultimately settling for second behind race winner William Sawalich.

To The Point(s): Entering Dover, Fenhaus sits second in the championship standings.

Just seven points separate him from first in the championship standings currently held by William Sawalich with seven races remaining this season.

Pinnacle Racing Group’s No. 28 team also secures second in the ARCA Menards Series East owner standings.

PRG Minute: In addition to their full-time ARCA Menards Series program, PRG is also fielding an entry in the NASCAR Advance Auto Parts Weekly Series at Hickory (N.C.) Motor Speedway for teenager Landon S. Huffman.

Huffman, a rookie in the Late Model division and the PRG team will seek their second win of the season on April 29.

In just his second race of the season, Huffman stormed to Victory Lane on March 11, 2023.

Sponsor Intel: Chevrolet will serve as the primary marketing partner on Fenhaus’s No. 28 Chevrolet this weekend at Dover (Del.) Motor Speedway.

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, available in 79 countries with more than 3.2 million cars and trucks sold in 2020.

Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heartbeat, passive and active safety features and easy-to-use technology, all at a value.

More information on Chevrolet models can be found at chevrolet.com.

ARCA East at Dover Motor Speedway: After a month break, the 2023 ARCA Menards Series East season resumes Friday afternoon with a trip to Dover Motor Speedway for the running of the General Tire 125.

Friday’s 125-lap event at the one-mile concrete oval marks the 33rd time the ARCA Menards Series East has visited Dover Motor Speedway. The inaugural East Series event at the track was held in 1987 and was won by NASCAR Hall of Famer Mark Martin.

Additional East Series events at Dover have been won by a number of notable names, including Michael Waltrip, Ken Schrader, Harry Gant, Jimmy Spencer, Andy Santerre, Aric Almirola, Brett Moffitt, Bubba Wallace, Corey LaJoie, Austin Hill, Harrison Burton and Ty Gibbs.

Taylor Gray is the most recent winner in the ARCA Menards Series East competition at Dover Motor Speedway during the 2022 season.

Calling The Shots: Guiding Fenhaus as crew chief of the No. 28 Pinnacle Racing Group Chevrolet is veteran Shane Huffman.

Huffman joined Pinnacle Racing Group at the end of the 2022 racing season after an instrumental tenure at Bret Holmes Racing.

With over 98 combined starts as crew chief in the NASCAR CRAFTSMAN Truck Series and Xfinity Series, Huffman has two wins, 24 top-five and 44 top-10 finishes, including a third-place finish most recently at Talladega (Ala.) Superspeedway with Bret Holmes in October 2022.

In addition to NASCAR, Huffman is the 2020 premier ARCA Menards Series championship crew chief.

Dover will officially mark Huffman’s eighth career race under the ARCA East banner.

Follow on Social Media: For more on Luke Fenhaus, please visit lukefenhausracing.com, like him on Facebook (LukeFenhausRacing) and follow him on Instagram (@superluke04) and Twitter (@luke_fenhaus).

For more on Pinnacle Racing Group, please like them on Facebook (Pinnacle Racing Group) and follow them on Instagram (@RacePRG) and Twitter (@RacePRG).

Luke Fenhaus Quoteboard:

On Dover Motor Speedway: “It seems like forever since I’ve been behind the wheel of the No. 28 Chevrolet | Pinnacle Racing Group Chevrolet. We had such a strong debut at Five Flags Speedway and I am hoping we can continue that momentum at Dover Motor Speedway this weekend.

“They do not call Dover “The Monster Mile” for nothing, so I’ve been adequately preparing myself on how to tackle the race track. I know it’s a very fast race track with little room for error, but I believe that with Shane’s (Huffman, crew chief) leadership and Lorin (Ranier, spotter) guidance, we are going to have a satisfying race.

“Our goal is to hopefully leave Dover as close to the points lead as possible and have a strong result that will put us in a good place for the Nashville Fairgrounds in a few weeks.”

On 2023 Season Outlook: “There has been so much effort put into the 2023 ARCA Menards Series East season and honestly, I am so excited about it. I cannot thank everyone on the Pinnacle Racing Group team enough for the opportunity and for taking a chance on me to lead them in the inaugural year.

“I believe we will exceed everyone’s expectations and not only will we challenge for race wins, but we will achieve them and contend for the 2023 ARCA East championship too.”

Race Information:

The General Tire 125 (125 laps | 125 miles) is the second of eight races on the 2023 ARCA Menards Series East schedule. Practice begins for the one-day show on Friday, April 28th from 1:00 p.m. – 2:00 p.m. ARCA Menards Series East General Tire pole qualifying will begin at 2:10 p.m. The event will take the green flag just after 5:30 p.m. with live streaming coverage on FloRacing and taped delay coverage on CNBC on Sunday, May 7, 2023, at 11:00 a.m. ET. All event times are local (ET).

2 Marketing Dos And Don’ts For Auto Businesses

By
SM
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Running an automotive business is already challenging in itself. Not only do you have to ensure profits are met to keep the business profitable, but you also have to maintain customer satisfaction. The goal would be for your auto business to be clients’ go-to within your local area for all their auto-related concerns. But how can you secure this edge among your competitors? 

There are many ways to grab their attention, the most pressing of which relates to proper marketing activities. The right marketing strategies create brand awareness, boost customer attention, and increase foot traffic, among many other effects. Visit digitalspotlight.com.au to learn more.

With the fast-paced competition in the automotive industry, businesses in this sector are under extra pressure to bolster their visibility and get this right. To help you get started, here’s a compilation of do’s and don’ts to remember with regard to your auto repair marketing strategies. 

The Do’s  

  1. Do Include Your Logo And Business Name 

This may seem like a no-brainer, but you’ll be surprised to discover how many business owners still forget to add their logo and name to every signage they use. Remember, the logo and business name go together. This means including both and not just either one of the two.  

Having your business name and logo on your location’s signage is not enough. You have to incorporate it into all of your marketing paraphernalia to build brand recognition. By doing so, the general public will be able to associate your logo with your business name. 

This business recognition is crucial for high memory recall. That way, your auto repair shop becomes a local household industry name in your area. Not only do you have local customers, but even those customers recommend your business to others without hesitation. 

  1. Do Focus On Website Branding 

Having a website is vital for your automotive business. Potential clients often search the internet first to compare different businesses. Without a website, your business may miss out on potential customers and not even make it onto their list of options. However, incorporating information such as contact information, photos of services, and an online booking platform can improve credibility and customer satisfaction.

By focusing on website branding, your automotive business can take advantage of the benefits that come with having an online presence. All necessary information is readily available, and customers can make queries and book services without having to visit the physical shop. Therefore, it is never too late to invest in a website for your automotive business to keep up with the digital landscape and attract more customers.

The Don’ts 

  1. Don’t Ignore Your Building’s Condition 

One of the most common mistakes business owners commit is thinking their building is fine as it is. It’s an automotive business, after all. There’s no need for anything fancy. This is true, in some sense, but never to the point that you’re okay with your building looking like it’s in a very desperate state.  

When was the last time you gave your building a re-do? Is there anything about it you’d like to improve? For instance, perhaps there are broken tiles and ceilings. Maybe your furniture is too worn out. Is the ventilation still good in your receiving area, where clients waiting for their vehicles sit and relax?  

Once it looks like it could desperately use some work, invest in some repairs. It takes a huge chunk off your profit, yes. But, the return on investment those repairs bring is relatively high. Clients will look forward to taking in your business’ services because of your tried-and-tested reputation and because they’re comfortable enough on your premises. 

 2. Don’t Skip Search Engine Optimization (SEO) 

Businesses know how crucial search engine optimization (SEO) is, and automotive firms aren’t exempt from this. Once your website is up and running, you must focus your efforts even deeper by ensuring SEO is observed. 

When an Internet user keys in ‘auto repair shop near me’ on their search engine, your business should make it one of the top search results. This is achieved by incorporating the right keywords on your website content and regularly following through on the latest applicable SEO metrics. 

Takeaway 

Whether your auto business is already thriving on a steady flow of loyal customers or you just started your venture, there’s always a need for stable and effective marketing activities. Your automotive business should be the top name on the list of local customers seeking automotive services due to its trustworthy reputation and proven quality of services. Marketing makes a big difference in achieving this, but only as far as you can maintain what you should and shouldn’t do. Hence, take note of the points explained above.

Places to Explore in Al Barsha

By
SM
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Dubai, an ideal living place loaded with various counties and towns, is one of the most visited states in the world because of growing business opportunities and infinite tourist attractions. Though all its areas have a pleasant atmosphere and hold some specific landmarks to attract visitors, Al Barsha is one of the best places in Dubai and an ideal location for tourists to use rental car services. 

There are many reasons to choose to rent a car Al Barsha service for hiring any type of car at cheap rates. From shopping malls to entertainment junctions and the best network of roads to educational facilities, this residential society has everything to facilitate its people and visitors. Moreover, car rents here are also quite cheaper than in other areas of Dubai. 

Renting a car in Al Barsha can bring multiple benefits from cheap rents to a massive collection of tourist attractions and easy access to famous monuments of Dubai. Therefore, most people prefer to use this location to use car rental services. 

Places To Explore in Al Barsha 

Various car rental platforms are working in different corners of Dubai and providing excellent offers, selecting Al Barsha to rent a car can be the best decision ever. It not only provides you with good quality cars at cheap rents but will also add to the fun and joy of your trip. 

Most people consider Al Barsha to be a simple residential colony only. While it’s fully loaded with natural beauty and tourist destinations to attract a larger audience. A list of all famous places that are worth visiting and easily accessible by riding a rental car. 

Al Barsha Mall 

If you are a shopping enthusiast, then Al Barsha Mall is an ideal and must-visit place for you. This luxurious mall holds everything that can entertain and facilitate its visitors. From national and international brands to traditional art pieces and delicious food points to entertainment junctions, you can find everything here. 

The best thing is that you can go to this place just to witness some spectacular views and capture stunning photographs. 

Al Barsha Pond Park 

Thus lush green family park is an ideal place to escape from the hustle and bustle of massively crowded city life. Scenic views, fresh air, and a large central pond are all welcoming features to soak in natural peace and refresh your soul. It has various walking and riding tracks with multiple sports courts and special playing areas for children.

Various food spots, bike rentals, and other traditional shops are also located here to make it a perfect place for a family get-together. 

Dubai Miracle Garden 

To explore a magnificent world of natural art, Dubai Miracle Garden is the best approach ever. Stepping inside this largest floral garden will introduce you to a huge and rare species of flowers. From music to street dance and the largest passenger aircraft covered with flowers, you can witness here the height of natural beauty. 

The butterfly garden is also located here where you can see more than 150 species of unique and extremely beautiful butterflies. 

Mall of Emirates 

Mall of Emirates is a gateway to the world of brands and luxury. This one of the world’s largest malls has a huge collection of products from 60 famous brands and the work of more than 80 best designers around the world. 

During your visit to this extremely luxurious mall, you can also treat yourself to delicious Arabian cuisines from different food corners present in the mall and enjoy some entertaining movies or video games in mini cinemas. 

Besh 

When talking about the famous places to explore in Al Barsha, how can we forget to mention Besh, the famous Turkish Kitchen? It’s the best place for food lovers to treat their taste buds to some freshly cooked Turkish cuisine by professional chefs.

They used fresh and local products to make mouthwatering dishes with a unique blend of taste and flavors. 

Bottom Line 

Dubai, the city of gold, provides excellent car rental services all around the state and offers people to rent a car in Abu Hail, Al Barsha, and any other location. However, Al Barsha is the ultimate choice for people because this ideal place is bursting with spectacular views, dining options, designer stores, and much more to entertain all types of visitors. 

You can use this guide to explore must-visit places in Al Barsha on a rental car during your next visit to Dubai to make your journey more memorable.

JCR, First Pacific Funding, to Salute The Man, Geoff Bodine, at Darlington Raceway

By
Official Release
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Spartanburg, SC – Jeremy Clements Racing is excited to go back in time once again for the annual Darlington Throwback weekend. This year First Pacific Funding will be taking us down memory lane with the 1982 Cup Rookie of the Year, 1986 Daytona Champion, 1987 IROC Champion, 3-time Darlington XFINITY Series winner, 18-time Cup winner and one of NASCAR’s 75 Greatest drivers of all Time – Geoff Bodine! JCR will run the Iconic Yellow and White livery that Bodine totaled four Cup Series wins from 1985 to 1989. The Shriner’s Children 200 will take place Saturday, May 13th at Darlington Raceway.

“Throwback weekend is one of the coolest weekends on the schedule. Plus, Darlington is not only my home track but also one of my favorite tracks to race on,” said Clements. “We really have a helluva great-looking car this year. All the credit goes to Steve (Carnes) from First Pacific for helping bring this 80’s badassery of a scheme back to life again! We hope to put on a good show and take the #51 hot rod to the front,” Clements went on to say.

Joining First Pacific Funding as associate sponsors will be – Fox Sports Spartanburg, RE Goodson, Spartan Waste, Nordic Logistics, Circle B Diecast, Matman Designs, Booze Pops, Whitetail Smokeless, Ram Energy Solutions, Dynamic Quality Paintware, ELITE Towing & Recovery,  Mechanix Wear, Wix Filters, Carolina Driveline, Cometic, E3 Spark Plugs and ZMAX. 

RACE PREVIEW:
Track: Darlington Raceway
Race: Shriner’s Children 200
Date: Saturday, May 13th, 2023
Broadcast Information – TV: 1:30 pm EST on FOX

FAST FACTS:
Best Start 12th – 5/2021
Best Finish 6th – 5/2021
16th career start at Darlington

JCR TEAM:
Team: No. 51
Crew Chief: Mark Setzer
Manufacturer: Chevrolet
Engine: Clements Racing Engines
Twitter: @JClement51
Instagram: @jclements51 @jeremyclementsracing
Facebook: Jeremy Clements Racing

ABOUT FIRST PACIFIC FUNDING:
First Pacific Funding is committed to helping your business grow by providing you capital in a quick streamlined process. You can purchase your company’s equipment via a financing program tailored to your company’s needs. We offer highly trained lease managers that are committed to making sure your equipment lease is a memorable experience.

First Pacific Funding is a national lender based out of the Pacific Northwest with satellite offices across the U.S. We provide financing to companies for new or used business equipment and technology. Whether you’re an equipment dealer who needs a leasing partner to fund your customers or a business owner looking to lease your next piece of equipment, FPF has the expertise and support to help you succeed. For more information visit www.firstpacificfunding.com.



CLASSIC COLLISION SECURES MULTI-RACE SPONSORSHIP WITH ELLIS, ALPHA PRIME RACING

By
Official Release
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Ryan Ellis and Alpha Prime Racing are proud to announce that Classic Collision will debut as the primary sponsor of the No. 43 Chevrolet Camaro in the Alsco Uniforms 250 at Atlanta Motor Speedway on Saturday, July 8th.

Classic Collision’s No.43 Chevy scheme will make its NASCAR debut when the green flag drops in Atlanta for the NASCAR Xfinity Series. The Atlanta-based auto body repair company first appeared on Ellis’ No.43 Chevy at Talladega Superspeedway last week in a career-best result of 11th. Classic Collision will also be sponsoring Ellis at Texas Motor Speedway later this year in a secondary capacity, and the pair hopes to grow the partnership in 2023 and beyond.

“I’ve been really excited about the potential of this program since the day I started speaking with Classic Collision,” said Ryan Ellis, driver of the No.43 Classic Collision Chevy Camaro.

“We’ve got a great family of automobile-focused sponsors like CorvetteParts.net/ Keen Parts, Costa Oil, and a few other really exciting partners
we have yet to announce, and this could not be a better fit to join that family. I plan on getting my personal vehicle fixed up by Classic Collision as soon as possible, and anyone that saw the last Atlanta Xfinity race knows it is hard to imagine a better race for them to sponsor than this. I hope we can avoid the chaos with the Classic Collision No.43 and bring home a great result for them in their first race.”

Classic Collision is one of the largest privately held national providers of auto body repairers originating in Atlanta, Georgia. Now offering more options to you and your families with over 200 state-of-the-art repair facilities across the United States.

“Classic Collision has been a leading collision repair company in Atlanta, Georgia, for nearly 40 years. Partnering with Ryan Ellis and the Alpha Prime Racing team for this particular race in our home market just made sense; it’s a great way to showcase the FUN we have within our
growing organization,” said Charlie Drake, Chief Operating Officer of Classic Collision. “We look forward to seeing the Classic Collision brand highlighted as our teammates cheer on Ryan Ellis’ No.43 here in Atlanta and the other races we support and attend this year.”

TUNE-IN INFORMATION:
The Alsco Uniforms 250 will be broadcast live on the USA Network beginning at 8:00 pm ET Saturday, July 8th. Single-car qualifying to set the lineup for Saturday night’s 250-mile race will take place earlier that day, at 4:05 pm ET. Radio coverage will be on the Performance Racing Network and SiriusXM.

ABOUT CLASSIC COLLISION
Classic Collision was established in 1983 in Atlanta, Georgia with a single goal: to offer quality service to its customers with integrity and honesty. We do this by employing the best talent and using the highest-quality materials. Classic Collision is one of the largest privately held national providers of auto body repair services with over 200 state-of-the-art repair facilities in 15 states across the U.S. For almost 40 years, Classic Collision has put customer satisfaction first in all we do. We are proud to provide high-quality auto body repairs with properly trained technicians and the appropriate equipment. We hold numerous manufacturer certifications and factory-direct training which makes us a leader in comprehensive collision repair. https://classiccollision.com/.

ABOUT ALPHA PRIME RACING:
Alpha Prime Racing is a NASCAR Xfinity Series team co-owned by NASCAR driver Tommy Joe Martins and Alpha Prime Sports Founder and CEO Caesar Bacarella. The team was initially founded in 2009 under the name Martins Racing and has since grown into a three-car Chevrolet team, adding the No. 43 Chevrolet in 2023, primarily piloted by Ryan Ellis.

DEX Imaging Team Preparing for the Monster Mile

By
Official Release
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After some positive experiences at Talladega Superspeedway, Harrison Burton and the DEX Imaging team have turned their focus to this weekend’s Wurth 400 at Dover Motor Speedway.

Crew chief Brian Wilson said he was pleased to see his team’s car lead the GEICO 500 at Talladega for 11 laps during a stretch in which Burton and his fellow Ford driver Ryan Blaney waged a 1-2 battle for the lead.

“It was great to see the No. 21 Ford Mustang up front at Talladega and leading laps,” Wilson said. “Everyone including our pit crew, Ford Performance, Roush Yates Engines and Harrison all did a great job to place our car at the front of the field.

“Also, it was great to be a part of surprising Jeff Burton with the announcement of being included in the top 75 drivers in NASCAR’s history. Personally, I’m curious to see how many of the final 75 have driven a car for the Wood Brothers team.”

With Talladega in the rear-view mirror, Wilson, Burton and the DEX Imaging team now are busy preparing for the high-banked one-mile concrete track known as the Monster Mile.

“As we head to Dover we’re studying all that has changed since the early May race last year,” Wilson said. “Several rule changes, a new Mustang body and the quick learning curve of the Cup series are all included.”

Wilson also noted that the track is one of his favorites.

“Dover is one of the most dramatic tracks that you can watch a car turn a lap on,” he said. “The high speeds, hard loading and moving racing lines make it one of my favorite tracks to visit.

“I’m excited for the weekend and the chance to keep improving with the No. 21 team.”

Practice for the Wurth 400 is set for Saturday at 10:30 a.m. Eastern Time, with qualifying following at 11:20. FOX Sports 2 will carry the broadcast.

Sunday’s 400-mile race is scheduled to get the green flag just after 2 p.m. with TV coverage on FOX Sports 1.

Stage breaks are planned for Laps 120 and 250.

About DEX Imaging
DEX Imaging is the digital document imaging division of Staples, the world’s largest business solutions provider. DEX sells and services the broadest selection of copiers, printers and data management solutions, such as HP, Konica Minolta, Canon, Kyocera and numerous others.

COMPETITIVE ADVANTAGES:
Reducing Operating Costs
Reducing Paper Consumption
Increasing Productivity

DEX Imaging has been the recipient of virtually every industry award since the company’s inception, including the JD Power & Associates Award for Best Customer Experience, the prestigious ProTech Service award by Konica Minolta, the Diamond Premier Dealer Award by Kyocera, and the Elite DEALER Award by ‘ENX’ magazine. Other accolades include being named ‘Best Place to Work’ by numerous business journals in the markets DEX serves.

Wood Brothers Racing
Wood Brothers Racing was formed in 1950 in Stuart, Va., by Hall of Famer Glenn Wood. Wood Brothers Racing is the oldest active team and one of the winningest teams in NASCAR history. Since its founding, the team won 99 races (including at least one race in every decade for the last seven decades) and 120 poles in NASCAR’s top-tier series. Fielding only Ford products for its entire history, the Wood Brothers own the longest association of any motorsports team with a single manufacturer. Glenn’s brother, Leonard, is known for inventing the modern pit stop. The team currently runs the Ford Mustang driven by Harrison Burton in the famous No. 21 racer.

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