NORTHEASTERN SUPPLY COMPANY RETURNS FOR 18TH NASCAR SEASON; STAYS WITH JASON LEFFLER/TURNER MOTORSPORTS FOR 2011 TITLE RUN
BALTIMORE, MD – One of NASCAR’s longest standing sponsors, the Northeastern Supply Company, will return to Nationwide Series support for the 18th consecutive year in 2011 when it returns to Turner Motorsports, driver Jason Leffler and the #38 Great Clips Chevrolet.
The highly successful regional distributor of plumbing, heating, HVAC, water systems and hardware products will again provide associate sponsorship to a NASCAR team that began way back in 1994 in the Busch Grand National Series.
2011 will mark the company’s fourth straight season with Turner Motorsports, previously Braun Racing, and in support of Leffler and his Great Clips race team. In each of the first three seasons, Leffler has finished well up in the NASCAR Nationwide Series point’s standing and has been a fixture in the lead pack of cars in many races.
“Our customers and employees have grown quite fond of Jason (Leffler) and the crew members and officials for what is now Turner Motorsports, and we are excited about what the 2011 season may offer. We know that Jason is one heck of a competitor and is about ready to break through with multiple victories and to seriously challenge for a Series championship. We wanted to be there with him and the Great Clips team when that all happens,” said Steve Cook, Northeastern Supply Company president and CEO.
Having supported professional contractors, builders and architects with a wide range of products and services for decades, the Northeastern Supply Company has used its NASCAR involvement to aid its solid growth. The company boasted just six branches in two states when its NASCAR programming first started and today has 32 sales outlets in five Middle Atlantic States ( Maryland , Delaware , Virginia , West Virginia and Pennsylvania ).
“Our racing program has always focused on our customers and it has proven to be quite successful for us,” Cook explained. “We have always operated with the understanding that once the support of our NASCAR sponsorship has within our customer base and our vendors began to wane that we would get out and spend our marketing dollars elsewhere.
“The hard fact, however, is that interest with our racing activity continues to grow and is stronger than ever, and we have to thank our numerous vendors and the many fine race teams and drivers that we have sponsored over the years for understanding our objectives and for working with us to help us achieve them. We are really looking forward to working with Steve Turner and his organization in 2011 and in helping Jason (Leffler) achieve his goals of winning races and challenging for a championship,” Cook added.
The Northeastern Supply Company logo has adorned Busch Grand National and Nationwide Series race cars driven over the years by such Series’ notables as Jason Keller, Mike and Kenny Wallace, Brian Scott, Kyle Busch, Phil Parsons, Hank Parker, Jr., Kevin Lepage, Sterling Marlin and Tim Fedewa.
