Penske Racing announces sponsorship for Busch, Hornish and Keselowski

Kurt Busch joins Coca-Cola Racing Family

Kurt Busch, the 2004 Sprint Cup Series champion, will join the Coca-Cola Racing family of drivers for the 2011 Sprint Cup Series campaign, Coca-Cola and Penske Racing announced Monday evening. Busch will be featured in many Coca-Cola in-store promotions this year as well as make promotional appearances for the brand.

[media-credit name=”Motorsports Images and Archives” align=”alignleft” width=”250″][/media-credit]“I am honored to represent Coca-Cola during 2011 racing season,” said Busch, who scored two wins and two poles in 2010, finishing 11th in the final Cup Series standings. “We’re looking forward to a great season as we transition to the No. 22 car and it’s awesome to have Coca-Cola on board for the ride.”
Busch finished 11th in last year’s Sprint Cup Series driver standings. He posted two wins last season.

The Las Vegas, Nevada native switched rides within the Penske Racing organization and will race the No. 22 Shell-Pennzoil Dodge Charger.

Alliance Truck Parts to sponsor Hornish in Nationwide Series

Alliance Truck Parts will be Sam Hornish Jr.’s primary sponsor for his NASCAR Nationwide Series efforts this season, Penske Racing confirmed today. Hornish’s ride in last year’s Nationwide Series finale was also sponsored by Alliance Truck Parts.

According to the press release, the sponsorship will be for at least eight races. Hornish is expected to race in at least ten events this season in the Nationwide Series. Specific events to be announced at a later date.

“It’s exciting to be able to return to the car and get a chance to represent the Alliance Truck Parts brand again this season. I know everyone at Penske Racing will be working hard to get the best results possible this year in the Nationwide Series.”

Hornish is moving from a full-time Sprint Cup Series ride to a full-time Nationwide Series ride in the Nationwide Series.

Ruby Tuesday to move to Brad Keselowski’s Cup ride

After sponsoring Brad Keselowski’s run to a Nationwide Series driver championship last season, Ruby Tuesday has expanded it’s sponsorship to the Cup Series for this season.

In addition to sponsoring Keselowski in nine Nationwide Series races, Ruby Tuesday will also have their logo on the rear deck lid of Keselowski’s No. 2 Dodge in the Sprint Cup Series.

“I am very excited to represent Ruby Tuesday again in 2011,” said Keselowski. “They were an integral part of our championship season in 2010, and I look forward to winning more races with them in the future. The fact that they have grown their relationship to include the ‘Blue Deuce’ is something in which we take great pride at Penske Racing.”

Keselowski posted two top-ten finishes last season, earning an average finish of 22.4. The 2011 season will be his second full-time season after making his debut in 2008.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of

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