Almirola to drive No. 88 AdvoCare Chevrolet this weekend at Richmond
MOORESVILLE, N.C. (Sept. 7, 2011) – JR Motorsports general manager Kelley Earnhardt announced today the addition of AdvoCare as a primary partner on board its No. 88 Chevrolet with driver Aric Almirola.
AdvoCare, a premier health and wellness company offering world-class energy, weight-loss, nutrition and sports performance products, will be featured as the primary sponsor in races at Richmond International Raceway (Sept. 9) and Charlotte Motor Speedway (Oct. 14), and will also serve as an associate partner for the remainder of the 2011 season.
“We feel fortunate to be aligned with such a distinguished company as AdvoCare,” Kelley Earnhardt said. “The race under the lights at Richmond is always entertaining, and it’s a great place for AdvoCare to makes its debut with JR Motorsports. With the way Aric and the 88 team competed at Richmond in the spring, I wouldn’t be surprised if we see the AdvoCare Chevrolet in victory lane.”
Almirola and the No. 88 AdvoCare team have hit their stride over the last two months. The team has scored eight top-10 finishes in the past 10 weeks and earned more championship points (352) than any Nationwide Series “regular” during that time. Currently, Almirola is fourth in championship points (-64). The AdvoCare team looks to continue its success at Richmond this weekend.
“We are excited about our partnership with JR Motorsports and the No. 88 team,” said Rob Graf, Director of Endorsements for AdvoCare. “Aric Almirola is an outstanding driver who will do an excellent job in promoting the AdvoCare brand for the company and its independent distributors across the country.”
About AdvoCare AdvoCare International, LP is an award-winning, premier health and wellness company headquartered in Plano, Texas, that offers more than 70 products and a business opportunity that empowers individuals to explore their ultimate potential. Since 1993, AdvoCare has offered nutritional supplements and vitamins of the highest quality developed through comprehensive research and backed by a Scientific & Medical Advisory Board. For more information on AdvoCare, visit www.advocare.com or call 800-542-4800.
About JR Motorsports JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s eight-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series; however the Dale Jr. business model extends well beyond the race track and includes multiple business ventures. Among those entities is the full-service production company Hammerhead Entertainment (www.hammerheadent.com), JR Nation Retail Store (www.ShopJrNation.com), The Dale Jr. Foundation (www.thedalejrfoundation.org), and Whisky River (www.whiskyrivercharlotte.com), the bar and nightclub located in the uptown Charlotte Epicentre.
