Now the Official Training Restaurant of Carl Edwards and Roush Fenway Racing
Milford, Conn., Feb. 8, 2012 – SUBWAY® restaurant chain, the world’s largest restaurant chain, has expanded its successful partnership with Carl Edwards and Roush Fenway Racing from the primary sponsor of the No. 99 Ford Fusion in the NASCAR Sprint Cup Series for three races in 2011 to six races starting in 2012. The multi-year partnership also includes four additional races as a major associate sponsor and becoming the Official Training Restaurant of Carl Edwards and Roush Fenway Racing.
“Carl has been a fan of our brand and our sweet onion chicken teriyaki sandwich for a long time,” said Tony Pace, Sr. Vice President, Global Chief Marketing Officer at SUBWAY® Franchisee Advertising Fund. “He and Roush Fenway Racing are great partners and proven winners. We look forward to Carl chasing his goal of a championship in 2012.”
The first race this year for the No. 99 SUBWAY® Ford will be March 4 in the SUBWAY Fresh Fit 500™ at Phoenix International Raceway; returning to the track March 25, at Auto Club Speedway; June 3, Dover International Speedway; July 7, Daytona International Speedway; Sept. 2, Atlanta Motor Speedway; and Oct. 7, at Talladega Superspeedway.
“The SUBWAY® restaurant brand and their SUBWAY FRESH FIT® menu provides me with the opportunity to promote my healthy, active lifestyle,” stated Edwards. “SUBWAY® sandwiches are the best tasting, most healthy food option that I can get on-the-go when I’m traveling,” continued Edwards.
Edwards will again be featured in the SUBWAY® restaurant advertising campaigns. The first new on-air ad with Edwards will run during the national television broadcast of the Daytona 500 (Feb. 26 on FOX).
“I am extremely pleased that SUBWAY® has expanded their relationship with Roush Fenway Racing,” said Jack Roush, co-owner, Roush Fenway Racing. “As a company, we promote a healthy lifestyle with our employees and in particular, our drivers and pit crew members. Having the SUBWAY® restaurant chain as our Official Training Restaurant is ideal.”
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business. In 2011, for the third straight year, Zagat® Fast Food Survey, the SUBWAY® brand was ranked “number one” by consumers in the “Healthy Options,” “Most Popular” and “Top Service” categories for food brands with 5,000 or more locations. For more information about the SUBWAY® chain, visit www.subway.com. Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subwayfreshbuzz. SUBWAY® is a registered trademark of Doctor’s Associates Inc.
About Roush Fenway Racing
Roush Fenway Racing is NASCAR’s largest team operating in both the Sprint Cup Series and Nationwide Series with drivers Carl Edwards, Matt Kenseth, Greg Biffle, Ricky Stenhouse Jr., and Trevor Bayne. Celebrating 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions with its exclusive RoushFenwayOnTrack sponsorship measurement services, motorsport’s only team-focused TV show, and its social marketing channel RickyvsTrevor.com bringing unmatched brand opportunities to sponsors. Visit www.RoushFenway.com, become a fan on Facebook at www.facebook.com/roushfenway and follow on Twitter at @roushfenway.
