Program Supports Clean Water And Food Bank Programs
Edmonton, Alberta, Canada – Bubbles Car Wash and Detail Centres are excited to announce a three-week multi-platform marketing partnership with Joey McColm – driver of the No. 50 Bubbles NASCAR Dodge Challenger culminating with the Edmonton Indy; July 20 – 22, 2012.
Race fans and customers alike will have numerous opportunities to get involved, including taking to the track with Joey McColm.
Highlights of the three-week promotion and partnership include;
• Customers who make a $5 donation to “Wash Away Thirst” at any Bubbles location will have their name, Twitter handle or Facebook handle applied to McColm’s NASCAR racer. A photo will be sent or tagged showing the donor name on the actual race car
• Customers who drop by any Bubbles location between July 11 and July 19 with either a $5 donation or 5 pounds of food for Edmonton’s Food Bank will be entered to win the ultimate NASCAR experience with Joey McColm. One lucky winner and their guest will be Honourary Bubbles Racing Pit Crew Members at the Edmonton Indy which includes event tickets, exclusive team merchandise, photos and autographs with McColm, the No. 50 Bubbles race car, and more
• McColm and his race car, in preparation for the Edmonton Indy race event, will be at the Bubbles Old Strathcona location on July 19 to get his race car washed and detailed by the expert Bubbles staff. Local media, fans and customers will be invited to see the car, meet McColm, get pictures and autographs, make a $5 donation to “Wash Away Thirst” to have their name added to the car, and enjoy a great family BBQ. Proceeds of the BBQ will also benefit Edmonton’s Food Bank.
• The 10s of 1000s of race fans at the Edmonton Indy will also be encourage to visit with Joey at the track, make a $5 donation to “Wash Away Thirst” and see their name added to his race car.
“Joey’s passionate commitment to, and shared values for, global environmental issues made this partnership an easy decision for us”, enthused Natasha Toffoli, (Chief Operating Officer) of Bubbles Car Wash and Detail Centers. “We’re thrilled to partner with Joey who has demonstrated a commitment to Bubbles overall corporate goals and objectives which exceeded our expectations. We can’t wait to see the No. 50 Bubbles car on the race track carrying the names of our fantastic, loyal customers.”
Beginning July 2, fans and customers can visit any Bubbles location, make a $5 donation to “Wash Away Thirst” and have their name applied to the No. 50 Bubbles race car. Plus, customers who drop by any Bubbles location between July 11 and July 19 with either a $5 donation or 5 pounds of food for Edmonton’s Food Bank will be entered to win the ultimate NASCAR experience with Joey McColm with one lucky winner and their guest will be Honourary Bubbles Racing Pit Crew Members.
“Bubbles’ commitment to global safe drinking water is perfectly aligned with my personal commitment to the environment”, explained McColm. “I look forward to partnering with Bubbles to raise awareness for “Wash Away Thirst”, and I hope we have hundreds of names on my NASCAR racer when I hit the track for the Edmonton Indy.”
The Edmonton Indy takes place from July 20 – 22 on a temporary race course constructed on the north side of the City Centre Airport. More information can be found at www.edmontonindy.com.
About Joey McColm: 26 year-old McColm, driver of the No. 50 Bubbles Dodge Challenger in the NASCAR Canadian Tire Series, is a recent engineering graduate who has been racing for 11 years now. McColm uses the profile of NASCAR racing to promote numerous charitable, environmental and green campaigns, and is an active Earth Day Canada Ambassador. For more information visit www.JoeyMcColm.com and be sure to follow Joey on Twitter – @JoeyMcColm
About Bubbles Car Wash and Detail Centers: Bubbles Car Wash & Detail Centres – the trusted name in washing and detailing – are all locally owned and operated. Bubbles has been proudly serving clients for over 30 years and now have 11 locations in Western Canada, with eight locations in Edmonton, two in Calgary, and one in Kelowna, BC. Bubbles offers offer full service hand car wash and detail services without an appointment; all while you enjoy the comforts of our well-appointed lounges! Bubbles is a proud supporter of “Wash Away Thirst” – a campaign designed to bring awareness to the fact that 1 billion people in our world lack access to clean drinking water. Bubbles Car Wash & Detail Centres are proud to be the first car wash & detail company in Canada to join this great humanitarian initiative. For more information, visit www.Bubbles.ca.
