Armour(R) and Hungry-Man(R) Brands ‘Tastes of Victory’ Promotion Concludes with Grand Prize Giveaway

Five finalists selected for a chance to win a 2013 Chevrolet Camaro.

WELCOME, N.C. (OCTOBER 2, 2013) – In February, Armour® canned meats and Hungry-Man® frozen entrees, portfolio brands of Pinnacle Foods Inc., launched ‘The Tastes of Victory’, an online and in-store promotion geared toward providing race fans an opportunity to win monthly prizes, including the grand prize of a custom designed 2013 Chevrolet Camaro.

More than 50,000 entries were submitted during the seven-month promotion that provided participants the chance to win monthly prizes including die-cast cars, gift cards/certificates, Armour apparel gift packs and more. Five finalists were selected at random and will enjoy an all-expenses paid trip to Concord, N.C., during the October race weekend where they will have the opportunity to win the grand prize, a custom designed 2013 Chevrolet Camaro, featuring Kevin Harvick’s No. 33 Armour®/Hungry-Man® paint scheme. The five finalists are:

Michael C. – Evergreen, Colo.

Gregory H. – Reading, Penn.

Chase H. – Fort Jennings, Ohio

Brett G. – East Islip, N.Y.

Allen R. – Mouth Olive, N.C.

Each of the five finalists will be presented with a key during a fan event at Bass Pro Shops in Concord, N.C. on Saturday, Oct. 12, one of which will start the 2013 Chevrolet Camaro. The finalist who holds the winning key will take home the high performance sports car.

The ‘Tastes of Victory’ fan event is open to the public and will be held in the Concord, N.C., Bass Pro Shops parking lot, located at the Concord Mills Mall, and will feature product displays, samples of Armour and Hungry-Man products, along with a driver autograph session. Armour Racing drivers Austin Dillon, Ty Dillon and Brian Scott are scheduled to be on site from 11 a.m. to noon Eastern Time to sign autographs for those in attendance.

Following the autograph session, Scott and the Dillon brothers will be available to members of the media from noon until 12:15 p.m. After the brief media availability, they will distribute keys to the finalists, and Armour and Hungry-Man representatives will begin the presentation to see which lucky participant will take home the new car.

For additional information on today’s announcement, please visit www.rcrracing.com, www.armour-star.com, www.hungry-man.comand follow www.twitter.com/armourracingfor updates on the Armour Racing program.

About Pinnacle Foods

In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine’s 2013 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,400 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 of the 12 major categories in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles, Mrs. Butterworth’s® and Log Cabin® table syrups, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie’s®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp’s® and Mrs. Paul’s® frozen prepared seafood, Hungry-Man® frozen dinners and entrées, Aunt Jemima® frozen breakfasts, Lender’s® frozen and refrigerated bagels, and Celeste® frozen pizza. Our Specialty Foods Division manages Tim’s Cascade Snacks®, Hawaiian® kettle style potato chips, Erin’s® popcorn, Snyder of Berlin® and Husman’s® snacks in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com.

 

About Richard Childress Racing

Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 14 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2013 Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser/Jimmy John’s/Rheem Chevrolet) and Jeff Burton (No. 31 Caterpillar/Cheerios Chevrolet). Its Nationwide Series program includes Brian Scott (No. 2 Shore Lodge/Armour Vienna Sausage/Fast Fixin’/Charter/Husky Liners Chevrolet), 2012 Nationwide Series rookie of the year Austin Dillon (No. 3 AdvoCare Chevrolet) and an all-star driver lineup on the No. 33 Menards/Rheem/WESCO/Armour Vienna Sausage/Hunt Brothers Pizza/Fast Fixin’ Chevrolet team. The NASCAR Camping World Truck Series program features 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops Chevrolet) and Brendan Gaughan (No. 62 South Point Hotel & Casino Chevrolet).

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com

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