CONCORD, N.C. (July 2, 2014) – After partnering with Ricky Stenhouse Jr. for two NASCAR Nationwide Series championship seasons, Cargill Beef will make its NASCAR Sprint Cup Series debut on the No. 17 Ford Fusion this weekend during Saturday night’s Coke Zero 400 at Daytona International Speedway. Cargill and Winn Dixie will kick off the fourth of July weekend on Friday presenting 17 fans in the infield with a grilling set prize pack and providing dinner for the media on July 5th before the Coke Zero 400.
Roush Fenway Racing and Cargill have created a social media platform for the biggest grilling weekend of the year where fans can submit a picture of their DIS infield campsites using the hashtag #BeefingUpYourBBQ to enter a chance to have NASCAR Champion Ricky Stenhouse Jr. stop by their campsite on Friday afternoon to deliver the prize pack.
Cargill will also show its gratitude to the media by providing dinner on Saturday night before the Coke Zero 400 to the hardworking media members.
“I’m excited to have Cargill on our No. 17 Ford this weekend at Daytona,” said Stenhouse. “They have been a great partner with Roush Fenway for the past four seasons and I’m looking forward to getting them a solid finish for their first Cup race. The activation they are doing at Daytona on July 4th weekend — the biggest grilling weekend of the year is really cool and I am glad that I can be a part of it.”
Cargill will serve as the primary partner on the No. 17 car for five races during the 2014 season – Daytona, Loudon I, Kansas, Talladega, Phoenix.
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series with championship drivers Carl Edwards, Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne, Ryan Reed and Chris Buescher. Having celebrated 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and its award-winning marketing campaigns for “RFR Driven”, “Let Ricky Race”, Pillow Pets, RickyvsTrevor.com, “25 Winning Years” and Google+. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.
About Cargill
Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and nearly 150 years of experience. We have 143,000 employees in 67 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work. Cargill is also one of the largest beef producers in the U.S. For more information, visit Cargill.com and our News Center.
