WELCOME, N.C. (February 18, 2015) – Richard Childress Racing and NASCAR Sprint Cup Series driver Austin Dillon will add an icon of everyday American lifestyle to their look with the addition of well-known hat maker Stetson to their wardrobe.
“It has always been important for Stetson to work with those who share a piece of our long and varied history,” said Izumi Kajimoto, chief executive officer of Stetson. “Ours is the story of an American legacy passed from one generation to the next, and we cannot think of a more ideal partner to launch with in this, our 150th anniversary year, than the family that is RCR.”
Dillon, who is currently in his sophomore year of competition in the Sprint Cup Series driving for RCR, first began wearing cowboy hats as a child in his native North Carolina. He has also been seen wearing cowboy hats during family trips to his grandfather’s vacation home in Montana, on hunting expeditions throughout the country and at various racetracks on the NASCAR circuit. Recently, Dillon has encouraged friends in the entertainment and professional sports industries to embrace the look by sending them their own cowboy hats to wear.
“I’ve been wearing cowboy hats since I was just a little kid and have always recognized the iconic look of Stetson hats,” said Dillon. “The older I get, the more I appreciate a fine hat and Stetson definitely delivers. The company has a storied history in an active outdoors lifestyle, which I appreciate because my family has a long history in that lifestyle as well.”
Stetson has roots dating back to 1865 when John B. Stetson started his business with $100. Since then, Stetson has become the standard in hats, the essence of the spirit of the West and an icon of everyday American lifestyle. The Stetson hat factory in Garland, Texas is one of the largest in the country and produces a line of hats in hundreds of different styles and colors.
For additional information on today’s announcement, and all that’s happening at RCR, please visit rcrracing.com.
About Stetson
Founded in 1865, the Stetson brand got its name from its founder, John B. Stetson.
Celebrating 150 years in 2015, Stetson has become a renowned provider of apparel,
footwear, accessories, fragrance, home décor, and bourbon– spreading quality
products with authentic American spirit to all corners of the globe. For additional
information, please visit http://www.stetson.com/.
About Richard Childress Racing:
Richard Childress Racing (rcrracing.com) has earned more than 200 victories and 15 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series. Its 2015 Sprint Cup Series lineup includes two-time NASCAR champion Austin Dillon (No. 3 Dow/Cheerios/American Ethanol/Bass Pro Shops Chevrolet), 2011 Brickyard 400 champion Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona 500 champion Ryan Newman (No. 31 Caterpillar/Quicken Loans/Grainger/WIX Filters Chevrolet). Its XFINITY Series program includes Brian Scott (No. 2 Albertsons/Shore Lodge/Whitetail Chevrolet), 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops/WESCO/Yuengling Light Lager/Red Kap Chevrolet), Brendan Gaughan (No. 62 South Point Hotel & Casino Chevrolet) and a multi-driver lineup with Austin Dillon, Brandon Jones and Paul Menard (No. 33 Menards/Rheem Chevrolet) team.
