Bryan Herta Autosport announced on Thursday, March 13th that Bowers & Wilkins will become the primary sponsor for the No. 98 Dallara-Honda in 2015.
““We are very proud to represent the Bowers & Wilkins brand and are excited to extend our relationship into the primary position,” David Bowen commented. “Bowers & Wilkins are a global brand with many attributes that resonate with our team and the Verizon IndyCar Series such as teamwork, precision, performance, innovation, and technology.”
BHA announced last month that 2014 Indy Lights Champion Gabby Chaves will drive the car, in search of the Sonoco Rookie of the Year Award.
Bowers & Wilkins has been an associate sponsor of BHA since 2002, and the was the team’s primary partner for the Honda Indy Toronto last season. The company’s products are used in recording studios around the world, with a line of headphones and wireless music systems offered to the general public.
“Bowers & Wilkins is thrilled to be again involved with Bryan and David in support of the BHA #98 entry for the upcoming IndyCar season,” Joe Atkins, Chairman & CEO of Bowers & Wilkins. “IndyCar provides a great opportunity for us to engage our national dealer network and expose the brand to our target demographic.”
The car’s livery will be revealed during Spring Training at Barber Motorsports Park on March 16-17.
GREAT news…go BHA
Best of luck this season!