Spring Break entertainment at ZOOMTOWN, USA capped off with pre-race concert

PHOENIX – Fans coming to the Good Sam 500 at Phoenix International Raceway will be entertained with live music prior to the race as popular Grammy-nominated and multi-platinum rock group Soul Asylum will perform a pre-race concert in the Fan Midway area at 10:30 a.m. MST.

The concert, which resulted from a partnership between PIR and Niner Sports & Entertainment, is just one part of race-day excitement and is free to all fans with a grandstand ticket for the Good Sam 500. Tickets for the race start at $25 and are available online at or by phone at 1-866-408-RACE (7223).

The group, which includes founding singer/guitarist Pirner with guitarist Justin Sharbono, bassist Winston Roye and drummer Michael Bland, will release its eleventh studio album, Change of Fortune, and its first for Entertainment One Music (eOne Music) in March of 2016.

Soul Asylum has been inspiring rock fans since 1981, when the band, initially known as Loud Fast Rules, formed in Minneapolis. The band’s raucous live sets and early releases on the hometown indie label Twin/Tone — including the albums Say What You Will, Made to Be Broken and While You Were Out — earned it a loyal fan base and widespread critical acclaim.

Soul Asylum’s indie success led to the band entering the major-label mainstream with 1988’s Hang Time, and achieved a platinum-level commercial breakthrough with 1992’s Grave Dancers Union and 1995’s Let Your Dim Light Shine.

Grave Dancers Union featured the international hits “Runaway Train,” which won a 1994 Grammy as Best Rock Song, and “Black Gold,” while Let Your Dim Light Shine spawned the hit “Misery.”


About Phoenix International Raceway:

Since 1964, Phoenix International Raceway has been the premier motorsports venue in the Southwest. Founded as an open-wheel racing mecca, PIR will host the Phoenix Grand Prix Verizon IndyCar Series race under the lights on Saturday night, April 2. Phoenix is the only track in the West to have two NASCAR Sprint Cup Series weekends a year and will kick off its 2016 NASCAR season with the Good Sam 500 NASCAR Sprint Cup Series race weekend March 11-13 followed by the semifinal race for the Chase for the NASCAR Sprint Cup, the can-am 500, November 11-13.


About Niner Sports & Entertainment
Niner Sports & Entertainment delivers integrated marketing strategies to a select client roster within professional sports.  Using an established network of corporate relationship Niner Sports and Entertainment is able to maximize exposure and earning potential for our clients.  Niner Sports & Entertainment talent roster includes many top professional athletes (current and retired) from the NHL, NFL, NBA, NASCAR and UFC. For more information about Nine Sports & Entertainment, visit

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of


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