Live Stories Planned for Fall Races at Charlotte Motor Speedway, Homestead-Miami Speedway
DAYTONA BEACH, Fla. (Aug. 24, 2016) – Snapchat is covering the 2016 Chase for the NASCAR Sprint Cup™ this fall with Live Stories from Charlotte Motor Speedway and Homestead-Miami Speedway, NASCAR announced today.
Fans will be able to share their race-day experiences with millions of Snapchat users from the Bank of America 500 in Concord, North Carolina on Oct. 8, and the Ford EcoBoost 400 in Homestead, Florida, on Nov. 20, when NASCAR will crown its 2016 NASCAR Sprint Cup Series™ champion.
“There’s no experience in sports quite like attending a NASCAR race, especially during the Chase,” said Jill Gregory, NASCAR senior vice president and chief marketing officer. “Snapchat’s Live Story coverage provides young audiences with a unique, behind-the-scenes look at the real Chase race experience, through the lens of our fans and drivers.”
The announcement comes as the NASCAR industry celebrates Kids Drive NASCAR, a new initiative created to engage the sport’s young fans and featuring kids-focused events and activities. All this week, the sport’s rising stars as well as drivers with young children will be hosting driver takeovers on the NASCAR Snapchat account.
Later this fall, Snapchat users at Charlotte Motor Speedway and Homestead-Miami Speedway will contribute their race-day perspectives through video and photo Snaps submitted to collective Live Stories, capturing the real NASCAR story, straight from the fans.
The thousands of submitted Snaps from each event will be curated and packaged by Snapchat into a video stream that is shared globally with Snapchat’s more than 100 million daily active users. Each NASCAR Live Story will be available to view on Snapchat for 24 hours.
In February, NASCAR announced its first-ever partnership with Snapchat doubling the platform’s coverage of NASCAR premier race events in 2016. The 2016 Daytona 500, which set records for NASCAR social media engagement, and May race at Talladega Superspeedway featured Live Stories this season.
Snapchat is available on iOS and Android.
The NASCAR Sprint Cup Series returns to Michigan International Speedway for the Pure Michigan 400 on Sunday, Aug. 28 at 2 p.m. ET on NBCSN, SiriusXM NASCAR Radio and MRN.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
