Roush Fenway Racing, Driver Ryan Reed Ink Multi-Year Renewal with Lilly Diabetes

TALLADEGA, Ala. (Oct. 21, 2016) – Roush Fenway Racing has signed a multi-year renewal agreement for driver Ryan Reed to continue to pilot the No. 16 Lilly Diabetes Ford Mustang in the NASCAR XFINITY Series. Reed, who five years ago was told he would never race again after being diagnosed with Type 1 diabetes, qualified for the 2016 inaugural XFINITY Series Chase and scored his first victory in the series last season at Daytona.

“We are very excited to continue our program with Lilly Diabetes,” said Reed, who will make his NASCAR Sprint Cup Series debut this weekend at Talladega Superspeedway. “Not only to continue to drive the No. 16, but more importantly, the opportunity to encourage and educate people who are living with diabetes and those who care for them.  We will continue to share the message about diabetes awareness, specifically the importance of talking to doctors as well as proper nutrition and daily exercise.”

Reed will look to make history this weekend as the only driver actively managing his diabetes to race at the Sprint Cup level. The Bakersfield, Calif., native manages his diabetes through a strict diet and exercise program, the use of a wireless glucose monitoring device to provide in-race, real-time data, and consistent communication with his medical team in California.

“Through sharing his diabetes story with NASCAR fans throughout the country over the past three years, Ryan has inspired thousands of people affected by diabetes to live healthier lives and take an active role in managing their health.  Lilly Diabetes is proud to renew our sponsorship so together we can continue to make a difference in people’s lives,” said Mike Mason, vice president, U.S., Lilly Diabetes.

“Like NASCAR, Lilly has been an American institution for generations. We introduced the world’s first commercialized insulin in 1923, and our innovative medicines and education programs have helped people with diabetes ever since. This sponsorship is another step forward in our drive to help more people who have the disease or care for someone who does.”

Reed posted career highs in Chase races at Kentucky and Dover to advance to the ‘Round of 8’ in the NASCAR XFINITY Series Chase at Charlotte. He is currently only two points outside of the top four, with two races remaining before the series champion is decided in the season finale at Homestead.

Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in NASCAR Sprint Cup Series and NASCAR XFINITY Series competition with drivers Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne, Ryan Reed, Chris Buescher and Bubba Wallace. Now in its 29th season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning digital and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.

About Lilly Diabetes

Lilly has been a global leader in diabetes care since 1923, when we introduced the world’s first commercial insulin. Today we are building upon this heritage by working to meet the diverse needs of people with diabetes and those who care for them. Through research and collaboration, a wide range of therapies and a continued determination to provide real solutions—from medicines to support programs and more—we strive to make life better for all those affected by diabetes around the world. For more information, visit www.lillydiabetes.com or follow us on Twitter: @LillyDiabetes.

 

 



The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.

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