Official Beer of NASCAR® to Christen Inaugural NASCAR-Themed Cruise

NASCAR­­: The Cruise Sails through the Caribbean January 29 – February 3, 2017

Miami, Fla. (November 10, 2016) — NASCAR fans, raise your glasses. Coors Light, the “Official Beer of NASCAR®,” will set sail on the first-ever NASCAR-themed cruise in January. Through a partnership between Entertainment Cruise Productions and MillerCoors, NASCAR: The Cruise Presented by Coors Light, will bring an entirely new level of excitement, adventure and refreshments to NASCAR’s only themed vacation.

On the first-ever NASCAR-themed cruise, Coors Light will be the exclusive alcohol beverage partner and deliver on-board activities, themed parties, merchandise giveaways and more. On shore, Coors Light will hold destination events at select ports-of-call during the cruise. At retail, Coors Light will offer consumers unique opportunities to win trips on NASCAR: The Cruise.

In addition to designating Coors Light as the Official Beer on NASCAR: The Cruise, this partnership also establishes MillerCoors as the exclusive alcohol beverage sponsor for all of the cruise programs of Entertainment Cruise Productions for the next three years. These programs include Star Trek: The Cruise, The Jazz Cruise, The Smooth Jazz Cruise, The 80s Cruise and Blue Note at Sea. Specific events and programs are being created for each of the cruises imbedding MillerCoors into the specific theme of that particular cruise.

“We’re excited to join forces with Coors Light to celebrate the first-ever NASCAR-themed cruise in style,” said Michael Lazaroff, President – Executive Director, for Entertainment Cruise Productions. “Along with the Official Beer of NASCAR, MillerCoors bring an amazing portfolio of popular beer brands that fans love, along with a tremendous line up of import beverages, craft beers and ciders that are sure to meet every guest’s tastes.”

Dale Earnhardt Jr. one of NASCAR’s most popular drivers, will make a personal appearance aboard the very first NASCAR: The Cruise, joining an all-star lineup that includes Hall of Famers Richard Petty, Rusty Wallace, Bobby Allison and Petty’s famed Crew Chief Dale Inman. Other NASCAR celebrities on the voyage include renowned car owner and NASCAR Hall of Fame nominee Robert Yates, drivers Donnie Allison, David Ragan, Ken Schrader, Mike Wallace and Michael Waltrip, along with broadcasters Doug Rice, Jeff Hammond, Brad Gillie and Krista Voda. NASCAR TV analyst Kyle Petty will host the maiden voyage, which also features performances by the Beach Boys, southern rockers 38 Special, winner of NBC’s Last Comic Standing John Heffron and appearances by “Dr BBQ” Ray Lampe, making NASCAR: The Cruise the ultimate vacation for every kind of racing fan.

Fans will have unprecedented access to historic giants of NASCAR on NASCAR: The Cruise, as they share their stories about life on and off the track. Virtual racing simulators, pit crew challenges, victory lane celebrations and plenty of autograph and Q&A sessions with legends and other fan favorites will round out the days and nights. Throughout the cruise, guests will be treated to world-class entertainment, concerts, special events, themed parties and more.  NASCAR: The Cruise will sail the Caribbean from January 29 through February 3, 2017, launching in Miami and spending six days and five nights traveling from Miami to Key West, Nassau and Great Stirrup Cay aboard the spectacular Norwegian Pearl, which will be transformed into the ultimate racing playground with authentic race cars literally on deck.

Cabin rates for the cruise start at only $500 per person and include access to all events, concerts, activities and parties onboard, along with all gourmet and casual fare meals, 24-hour room service, port charges, taxes and onboard gratuities.

Further information can be found at or by calling (844) 886-2582.


About Entertainment Cruise Productions, LLC:

Entertainment Cruise Productions (ECP) is the world leader in live entertainment at sea. Since 2000, ECP has been producing and promoting full ship entertainment charters showcasing a wide variety of culturally relevant themes. In our 16+ years in business, we’ve hosted 67 incredible journeys. Our current line-up includes our wildly successful music-themed Jazz cruises and our newest launches, NASCAR: The Cruise, Star Trek and 80s cruises.

Our goal is to provide each and every guest with the most immersive, quality and exciting cruise experience possible by transforming each sailing into a multi-sensory tribute to the idea or music genre presented. Our customer satisfaction statistics serve as proof we are continually achieving this mission. Our average return rate is 50%, and more than 10,000 guests have sailed with us four or more times. ECP works hard to exceed the expectations of both our guests and our partners and takes great pride in being the most capable and trusted charter cruise company in the genre.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of


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