SGT Marcus Hayward Announced as Winner of BODYARMOR Heroes Program; Name/Likeness Featured on the Car
MOORESVILLE, N.C. (July 7, 2018) – Team Penske and BODYARMOR Sports Drink today unveiled the brand’s primary sponsorship design featured on the No. 12 Ford Fusion driven by Ryan Blaney for the NASCAR Cup Series race at Daytona International Speedway this Saturday, July 7. The unique design and branding is part of the first-ever primary race team partnership for BODYARMOR, which began working with Blaney in 2017.
Earlier this season, when the partnership with Team Penske and Blaney was announced, BODYARMOR Sports Drink launched its “BODYARMOR Heroes” promotion. Consumers across the country were given the opportunity to honor a military hero of their choosing by posting to social media using the #BODYARMORHeroes hashtag with a photo and short description of their hero through Twitter, Facebook and Instagram.
BODYARMOR proudly announced the winner of the program today – SGT Marcus Hayward. SGT Hayward’s name and likeness are prominently featured on the No.12 BODYARMOR Ford Fusion that Blaney will race on Saturday night in Daytona. In addition, SGT Hayward will be Blaney’s guest at the track this weekend. He will participate in driver introductions during pre-race ceremonies and he will watch the race from atop the No. 12 team’s pit box.
SGT Hayward joined the US Army in 2004 as a Military Police Officer. He served in three separate deployments – two in Iraq and one in Afghanistan. On July 29, 2010 while serving in Afghanistan, SGT Hayward was severely wounded while on patrol. He suffered injuries to his left eye, a moderate traumatic brain injury and his left leg was amputated above the knee. In August 2010 SGT Hayward was presented the Purple Heart by President Barack Obama. Since retiring from the military, SGT Hayward has become an avid fitness buff and has competed in the Chicago Marathon, Marine Corps Marathon, Boston Marathon and Disney Marathon. SGT Hayward also does crossfit training and he was nominated for the BODYARMOR Heroes program by several of his training friends and partners.
BODYARMOR is the fastest growing sports drink in its category. The consumer demand for a better-for-you sports drink has made BODYARMOR the number three sports drink in the U.S. In addition to its relationship with with Blaney, BODYARMOR has amassed a superstar roster of professional athletes who are also investors in the company, including James Harden, Mike Trout, Anthony Rizzo, Andrew Luck and Dustin Johnson, among others. Kobe Bryant is the number three shareholder in BODYARMOR.
About BODYARMOR Sports Drink:
BODYARMOR is a premium, sports drink that provides superior hydration. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. BODYARMOR contains natural flavors and sweeteners and no colors from artificial sources. In 2013, Kobe Bryant joined the BODYARMOR team as the number three shareholder in the company. In 2017, BODYARMOR launched BODYARMOR LYTE, which has all the same nutrients as BODYARMOR Sports Drink but is naturally sweetened and has only 20 calories per serving; and in 2018, BODYARMOR SportWater, a premium sport water designed by athletes, for athletes with a performance pH 8+ and electrolytes for sport, became available.
About Team Penske
Team Penske is one of the most successful teams in the history of professional sports. Cars owned and prepared by Team Penske have produced more than 490 major race wins, over 560 pole positions and 32 Championships across open-wheel, stock car and sports car racing competition. Over the course of its 52-year history, the team has also earned 17 Indianapolis 500 victories, two Daytona 500 Championships, a Formula 1 win and overall victories in the 24 Hours of Daytona and the 12 Hours of Sebring. For 2018, Team Penske will compete in the Verizon IndyCar Series, the Monster Energy NASCAR Cup Series, the NASCAR XFINITY Series and the IMSA WeatherTech SportsCar Championship. The team also races in the Virgin Australia Supercars Championship, in a partnership with Dick Johnson Racing, as DJR Team Penske. For more information about Team Penske, please visit www.teampenske.com.
