LEBANON, Tenn. (June 4, 2021) – Tennessee-based Uncle Nearest Premium Whiskey, the fastest-growing American whiskey brand of all time and the most awarded American whiskey or bourbon of the last two years, is a promotional partner of Nashville Superspeedway, track officials announced today.
Uncle Nearest’s award-winning whiskeys will be available for sampling in Nashville Superspeedway’s Premium Plus locations during the June 18-20 NASCAR tripleheader weekend, which includes the sold-out, inaugural, “Ally 400” NASCAR Cup Series race on Sunday, June 20 (2:30 p.m. CT, NBCSN), the first Cup Series race in Middle Tennessee in 37 years.
Headquartered in Shelbyville, Tennessee, 35 miles south of Nashville Superspeedway, Uncle Nearest’s whiskeys have dominated spirit awards in 2019, 2020 and 2021, including winning Wine Enthusiast’s Spirit Brand of the Year, two World’s Best honors by Whisky Magazine, Double Gold honors two years in a row at the San Francisco World Spirits Competition and the Bourbon Trophy at the International Wine & Spirits Competition.
Uncle Nearest Premium Whiskey is inspired by the best whiskey-maker the world never knew, the first known African American master distiller, Nearest Green. Nearest helped perfect the famed Lincoln County Process that distinguishes Tennessee whiskey from bourbon.
On Saturday, June 19, Uncle Nearest is re-opening its Shelbyville distillery to guests for the first time since the COVID-19 pandemic struck last spring and unveiling Phase Two of its $50 million upgrading project, including the Master Blender House, a 20,000-square-foot Welcome Center, Single Barrel Rickhouse and Philo & Frank, the world’s first non-alcoholic speakeasy.
“It is an honor to partner with Nashville Superspeedway on this historic weekend. We look forward to sharing the story of Uncle Nearest and raising a glass with NASCAR fans,” said Katharine Jerkens, senior vice president of global sales and marketing for Uncle Nearest.
“Uncle Nearest’s story and whiskey are a unique link to American history and are part of the cultural fabric of Middle Tennessee,” said Erik Moses, Nashville Superspeedway’s president. “As NASCAR brings America’s best drivers back to Nashville, our fans will no doubt enjoy Uncle Nearest’s premium whiskey as part of an unforgettable Father’s Day Weekend at Nashville Superspeedway.”
Tickets are available for Nashville Superspeedway’s first two races on its Father’s Day weekend slate, including the “Tennessee Lottery 250” NASCAR Xfinity Series race on Saturday, June 19 (2:30 p.m. CT, NBCSN) and the “Rackley Roofing 200” NASCAR Camping World Truck Series race under the lights on Friday, June 18 (7 p.m. CT, FS1).
Fans can order tickets for the June 18-19 events by visiting NashvilleSuperSpeedway.com or calling 866-RACE-TIX.
Keep track of Nashville Superspeedway’s latest news and updates at NashvilleSuperSpeedway.com via social media at Facebook.com/NashvilleSuperspeedway, on Twitter at @nashvillesupers and Instagram @nashvillesuperspeedway. For questions about media relations, employment, or other inquiries, interested parties are encouraged to e-mail info@nashvillesuperspeedway.com.
About Dover Motorsports, Inc.
Dover Motorsports, Inc. (NYSE: DVD) is a promoter of NASCAR sanctioned motorsports events whose subsidiaries own and operate Dover International Speedway in Dover, Del., and Nashville Superspeedway in Lebanon, Tenn. The company also plays host to the Firefly Music Festival, produced by AEG Presents. For more information, visit www.DoverMotorsports.com.
About Uncle Nearest, Inc.
Uncle Nearest Premium Whiskey honors the world’s first-known African American master distiller, Nearest Green. Uncle Nearest is currently available in all 50 states and 12 countries, and is sold in more than 25,000 stores, bars, hotels, restaurants and at its 270-acre distillery in Shelbyville, Tenn., dubbed as “Malt Disney World.” For more information, please visit the Uncle Nearest website, and follow on Instagram and Facebook @unclenearest.
