Virtual Dining Concepts and DoorDash Bring The NASCAR Racetrack Experience Directly To Your Home with NASCAR Refuel
Los Angeles, CA, August 27, 2021 – Virtual Dining Concepts, in partnership with NASCAR and DoorDash, announced today NASCAR Refuel, the first-ever virtual restaurant brand paired with a national spectator sporting organization. NASCAR Refuel debuts prior to the NASCAR Xfinity Series Wawa 250 at Daytona International Speedway and will simultaneously be available to order across the country, launching exclusively with DoorDash or via the NASCAR Refuel app and the official website, both powered by DoorDash’s white label fulfillment platform, DoorDash Drive.
“Every weekend, fans visit iconic NASCAR tracks across the United States, experiencing the roar of engines, side-by-side racing, family fun and the overall spectacle our great sport has to offer,” said Chip Wile, NASCAR senior vice president and chief track properties officer. “It’s a pleasure to offer our fans NASCAR Refuel, so we can bring a piece of the track experience, our delicious dishes inspired by our entire track portfolio, to them.”
Fans, spectators and foodies alike can get the feeling of the racetrack all year round, whether watching their favorite teams compete on race day, or celebrating any occasion, while enjoying some of the most iconic NASCAR concession stand favorites. Handpicked from 12 NASCAR-owned racetracks around the country, NASCAR Refuel’s delivery-only menu features “Refuel Combos” and individual items including classics such as the Daytona Firecracker Dog, Talla-Mento Dogwich, Darlington Pimento Cheese Sandwich, Refuel Burger, and more. Watch for exciting new menu specials, highlighting regional classics inspired by NASCAR racetracks, starting at the kick-off of the 2022 season with special items being added on an ongoing basis. The full menu can be viewed here.
“As a NASCAR fan myself, I know the crowds on race day are there for the excitement of the sport, and of course for the food! Our menu highlights specialties from NASCAR racetracks, so race fans can enjoy the NASCAR food experience year-round at home,” said Robert Earl, Founder of VDC. “With NASCAR Refuel, we are continuing our mission to assist restaurants by producing virtual brands that provide crucial added revenue, which is needed now more than ever.”
“This collaboration expands upon our multiyear partnership with NASCAR and reinforces our commitment to creating memorable experiences for fans and food-lovers alike,” said Vanessa Carr, DoorDash’s Director of Partnership Marketing. “We are so excited to engage with the racing community through bringing iconic track experiences and the delicious food that fuels them to their doors.”
NASCAR Refuel is now available for delivery in select cities across the country, with additional locations added on a weekly basis. Fans and consumers can place their orders three ways; it is accessible exclusively on DoorDash, and also via the proprietary NASCAR Refuel app, available for download from the Apple Store or Google Play and directly from the website. To order from DoorDash, diners can input their zip code in the app or via doordash.com to find their nearest location. As new locations are added, the website, NASCAR Refuel App, DoorDash and social media channels will update, so consumers will know when their area is within a delivery zone.
For more information and to order NASCAR Refuel, please visit www.nascarrefuel.com, and follow @NASCARRefuel for continued location and other updates on Instagram, Twitter, Facebook and TikTok.
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ABOUT VIRTUAL DINING CONCEPTS
Virtual Dining Concepts is the creator of virtual restaurant brands poised to expand the revenue of brick and mortar kitchens. The delivery-only infrastructure, proprietary online platform (with third-party delivery interface), and marketing strategy services guide independent restaurant operators from set-up to inception. Virtual Dining Concepts include celebrity-owned and non-celebrity brands with menus deriving from diverse cuisines including Italian, Mexican, American, and more. Menus are available for order online through their individual websites and via most major third-party delivery services. For more information, please visit: www.virtualdiningconcepts.com.
ABOUT NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
ABOUT DOORDASH
DoorDash is a technology company that connects consumers with their favorite local and national businesses in more than 4,000 cities and all 50 states across the United States, Canada, Japan, and Australia. Founded in 2013, DoorDash enables local businesses to address consumers’ expectations of ease and immediacy and thrive in today’s convenience economy. By building the last-mile logistics infrastructure for local commerce, DoorDash is bringing communities closer, one doorstep at a time.
