Powered by Illuminate, the Tour Features Team Partners Across All Three NASCAR National Series
PHOENIX, AZ – October 14, 2026 – Illuminate this week launched Experience Circuit, an 18-race tour designed to bring fans into the garage, onto the grid and up on the pit box throughout the 2027 season. Entries are now open at ExperienceCircuit.com.
Experience Circuit, Powered by Illuminate, features team partners across all three NASCAR national series: the Cup Series, O’Reilly Auto Parts Series and FedEx Freight Truck Series. Participating teams will be announced in the coming weeks.
The 2027 tour will take place at tracks nationwide, including marquee race weekends such as the Daytona 500 and Bristol Night Race. Each Experience Circuit weekend will offer activities for fans of all ages and conclude with a party, bringing enthusiasts closer to the teams, drivers and behind-the-scenes culture that make every race weekend so exciting.
Experience Circuit marks Illuminate’s expansion into motorsports. A leading sports marketing agency focused on fan development, Illuminate creates dynamic fan engagement and partnership programs across the NFL. Now, Illuminate will give NASCAR fans more opportunities to connect with the sport and become part of its community through participating team partnerships.
“Next season, Experience Circuit will create an unprecedented new level of access and authenticity both on and off the track,” said Cody Van Vliet, Illuminate Founder. “Some fans have followed a team or driver for their whole lives, but most are still looking for a home team to support. That’s exactly what we’ll deliver with this exclusive community.”
Launch Celebration in Scottsdale
Experience Circuit will team up with Bender Extender and its Phoenix Party Car for a preview of what’s ahead on Friday, October 16, during NASCAR’s fall race weekend in Phoenix. The celebration will take place from 5:30 to 11 p.m. at Barstool Scottsdale, 4321 N. Scottsdale Road, in Old Town Scottsdale.
Join the Experience
Visit ExperienceCircuit.com to enter and follow the latest tour updates. Additional announcements will follow throughout the remainder of the 2026 season, with major news planned at Homestead-Miami Speedway.
ABOUT ILLUMINATE
Illuminate is a sports marketing agency uniquely positioned at the intersection of sports partnerships and fundraising. Our campaigns go beyond assets and experiences to align the right partners from strategy through execution, delivering client success in critical moments.
