Company’s new look will be on full display with a fresh paint scheme for the No. 2 Chevrolet driven by Jesse Love in the NASCAR O’Reilly Auto Parts Series
WELCOME, NC (September 14, 2026) – Samsara Inc. (“Samsara”) (NYSE: IOT), the pioneer of the Connected Operations® Platform, is bringing its new brand identity trackside with Richard Childress Racing and the No. 2 Chevrolet in the NASCAR O’Reilly Auto Parts Series driven by defending Series champion Jesse Love. The brand will come to life on September 18 in Bristol, Tennessee, and October 24 in Talladega, Alabama, through a dynamic paint scheme, driver fire suit and helmet, team apparel, and more, as Love competes in the 2026 NASCAR O’Reilly Auto Parts Series Chase for another championship.
“Under the lights at Bristol is the perfect place to showcase our new brand for the first time with RCR,” said Meagen Eisenberg, CMO of Samsara. “The concrete track is unforgiving, the stands are loud, and the racing is tough. That atmosphere directly mirrors the rugged, real-world environments our customers operate in to keep the global economy running.”
Samsara grounded its new identity in the visual language of worksites, truck cabs, and field operations — the places where its customers and operators work every day. The brand’s ethos, “Built with operators,” was brought to life through the elements that resonated most with its customers, including a high-visibility yellow drawn from the worksite.
“We’re thrilled to work hand-in-hand with Samsara to help bring their new brand identity to race fans around the world. At Richard Childress Racing we too place great value on the people who work relentlessly to keep operations moving. For us, that means delivering top-tier racecars to the track every weekend. I’m excited to not only see the reimagined No. 2 Chevrolet hit the track in Bristol, but also the continued value from Samsara’s technology in our day-to-day operations,” said Mike Verlander, president of Richard Childress Racing.
Samsara is currently in its third year of partnership with RCR. Together, the brands have shown how modern coaching and real-time feedback are reshaping performance on the road and beyond. Earlier this year, RCR’s Love was featured in a Samsara Super Bowl LX commercial, which unveiled Samsara Coach, an AI-powered coaching experience designed to deliver personalized, real-time guidance to drivers. Love was also revealed as the first avatar available to deliver engaging coaching experiences.
Follow on-track activities with Samsara on Instagram, X, and TikTok. For more information, please visit rcrracing.com.
Samsara (NYSE: IOT) is the pioneer of the Connected Operations® Platform, which is an open platform that connects the people, devices, and systems of some of the world’s most complex operations, allowing them to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across industries in transportation, construction, wholesale and retail trade, field services, logistics, manufacturing, utilities and energy, government, healthcare and education, food and beverage, and others. The company’s mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.
Richard Childress Racing (www.rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 17 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR O’Reilly Auto Parts Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018).
