Molson Coors returns to IndyCar racing with new Honda Indy Toronto partnership

TORONTO, ON, May 25, 2015 – Molson Coors is returning to the Indy. Organizers of the Honda Indy Toronto today announced a new partnership with Molson Coors Canada to serve as the official beer and cider of Ontario’s largest annual sporting event, through 2017.

 

“Toronto has an important place in the history of auto racing in Canada and Molson Coors has been a big part of that,” said Charlie Johnstone, President of the Honda Indy Toronto. “We are thrilled to welcome them back as a major partner of the event.”

 

This is the first year that Molson Coors will be associated with the event since founding and holding title sponsorship of the event from 1986 to 2006. Indy fans will now be able to responsibly enjoy the event with the great brand portfolio of Molson Coors, including Coors Light, Molson Canadian, Creemore Lot 9 Pilsner, Granville Island Hey Day Hefeweizen, Molson Canadian Cider and Heineken.

 

“We are so excited to be back once again with this awesome motorsport event. Molson Coors has a long history of supporting community events across Canada and we are very proud to be part of the Honda Indy Toronto excitement again!” said Greg Barbour, Senior Director of Sponsorship and Events, Molson Coors Canada. “Our brands have grown hand in glove with the most important sports events in this country and we look forward to joining Honda Indy Toronto fans to celebrate.”

 

In 2015, the Honda Indy Toronto will feature a full-site license and a central beer garden located near food vendors and interactive games. Individual vendors selling beverages will also roam the grounds.

 

Tickets for the 2015 Honda Indy Toronto are available now online at www.hondaindy.com or by phone at 1-877-725-8849.

 

About the Honda Indy Toronto

The Honda Indy Toronto, Ontario’s largest annual sporting event, takes place June 12-14 on the streets surrounding Exhibition Place near Lake Ontario and downtown Toronto. In addition to world-class racing, the event features festival attractions, including craft beer, food trucks, adrenaline filled shows, interactive games and activities, live entertainment, charity events and celebrity appearances. For more information, visit www.hondaindy.com.

 

About Molson Coors Canada

Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., U.K. India and Asia.  We proudly offer some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Canadian Cider, Coors Banquet, Pilsner, Rickard’s, Mad Jack and Molson Canadian 67. We also partner with Heineken N.V. to offer such global brands such as Heineken, Strongbow, Dos Equis and Newcastle Brown Ale.

 

Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore Springs and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle. Please visit our website for more information www.MolsonCoors.com.

 

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The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com

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