NASCAR Cup PR

Bardstown, Kentucky-based Rebel® Bourbon will continue their partnership with Richard Childress Racing in 2026, building upon a successful program that celebrates bold originality and a rebellious spirit.

LEGACY MOTOR CLUB today announced a new partnership with NOBULL, the footwear brand known for its uncompromising training gear, modern minimalist style, and commitment to athletes who put in the work.

The Cal Ripken, Sr. Foundation (CRSF), dedicated to building character and teaching life lessons to at-risk youth through sports and mentoring programs, will return to Spire Motorsports in partnership with Monterrey, Mexico native Daniel Suárez.

Growing up in a racing family in Greensboro, North Carolina, means frequent trips to Bowman Gray Stadium in neighboring Winston-Salem.

zone™ premium nicotine pouches will continue its relationship with Richard Childress Racing as the anchor partner for Kyle Busch and the No. 8 zone Chevrolet in the NASCAR Cup Series in 2026.

Chandler Smith will make his first attempt for the team in the Cup Series driving the No. 36 Ford Mustang Dark Horse in the Daytona 500.

When RFK Racing’s cars roll onto the grid to open the 2026 season, they will do so honoring the legacy of Greg Biffle.

NASCAR presented team owner and motorsports innovator Jack Roush with the Bill France Award of Excellence, recognizing his decades-long impact on the sport and his ongoing commitment to competition, innovation, and leadership at the highest level of stock car racing.

NASCAR today announced that Hardee’s, the iconic American quick-service restaurant brand, is returning to the sport in a major way as the Official Quick Service Restaurant (QSR) of NASCAR.

Xfinity and 23XI Racing today announced an expansion of their partnership, reinforcing Xfinity’s long-term commitment to the team, the sport, and NASCAR fans.