Americrown, MIS add convenience of credit cards at concession stands

BROOKLYN, Mich. (March 25, 2011) – Knowing race fans want convenience when they attend NASCAR events, Americrown and Michigan International Speedway officials have announced credit card systems will be installed at most of the track’s concessions stands in time for the 2011 season.

Concession stands will accept credit cards at most locations including the Coca-Cola Champions Grill at the base of the center grandstand tower near the start-finish line, inside the MIS Champions Club and at the permanent infield stand just off the Pit Patio, to name a few.

“We realize race fans are using credit and debit cards more than ever to make purchases for food, beverages and merchandise, rather than use cash,” said Mike Clark, Director of Concessions at Americrown Midwest, the catering, concessions and merchandise arm of MIS. “This is just another convenient way for guests at MIS to make food and beverage purchases at various locations throughout the property, while not having to carry a great deal of cash with them to make them.”

All major credit cards including Visa, MasterCard, American Express and Discover will be accepted. Stands that accept credit cards will be marked.

For fans who want to pay with cash, 11 ATMs will be on property during race weekends.

Accepting credit cards at concession stands is just another fan experience initiative at MIS. The racetrack recently announced several technical platforms to keep guests informed and engaged all season long. An interactive chat feature was launched that allows ticket purchasers to communicate directly with a sales agent during the online ticket-buying process.

That live chat joins the MIS Fan-to-Fan Support Group as a mechanism for questions and answers. The Fan-to-Fan Support Group is a first-of-its-kind collection of race fans who guide, share suggestions and lead discussions with other race fans. The racetrack’s Fan Advisory Board, a 20-member cross-section of MIS ticketholders, serves as the Fan-to-Fan authority. Race fans who log onto ‘s PREPARE YOUR VISIT tab are encouraged to click the ASK AN MIS FAN link to submit a question via e-mail. A drop-down box allows the fan to select the topic of their question. Subject matter experts are available for questions about everything racetrack-related including traffic, camping, hospitality, pit passes, seating, ticket, gates and facility questions.

“Everyone on the team at MIS recognizes the importance of making it easy for all fans to attend races here,” track President Roger Curtis said. “We are always looking at ways to evolve and enhance the entire experience for our guests from doorstep to doorstep. We know we have a lot of work to do; that’s why we are constantly looking at improvements. You’ll notice some right away like grandstand, signage, pricing and traffic improvements; others like adding credit card machines or mobile websites may not be seen immediately, but are things our guests have asked for.”

PayPal has also been introduced, giving fans an additional payment option for their ticket purchases.

MIS also built a mobile website, making it easier to have 24-hour access to ticket, camping and other information directly from their phones. In addition, the track started a MOBILE FAN CLUB, enabling the team to communicate directly with guests. Race fans who want to receive special texts year-round should text MISCLUB to 69050. Text message and data rates may apply.

These efforts join Print@Home technology that allows race fans to print their own race tickets at home after ordering.

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike. Keep up with Michigan International Speedway via Facebook at or on Twitter @MISpeedway.

NASCAR Sprint Cup Series tickets for the Heluva Good! Sour Cream Dips 400 on June 19 and NSCS 400 on August 21 are on sale and as low as $30. Visit or call the MIS ticket hotline at 800-354-1010 to take advantage of great pricing for 2011 events at MIS.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of

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